1. Лаборатория бизнеса 5
Волшебный пинок
Дмитрий Молчанов
занятие 2

2. наша креативность
где брать идеи?
мотивация
первые методы

3. Сколько креативных
техник существует?

4. • Controlling Imagery • Idea Advocate • PIPS
• Crawford Slip Writing • Idea Box • PMI • Soft Systems Method
7 • Creative Problem Solving - • Ideal Final Result • Paired Comparison • Stakeholder Analysis
CPS • Imagery Manipulation • Panel Consensus • Sticking Dots
• 7 Step Model • Criteria for idea-finding • Imagery for Answering • Paraphrasing Key Words • Stimulus Analysis
A potential Questions • Personal Balance Sheet • Story Writing
• Critical Path Diagrams • Imaginary Brainstorming • Pictures as Idea Triggers • Strategic Assumption
• AIDA D • Implementation Checklists • Pin Cards Testing
• Improved Nominal Group • Plusses Potentials and • Strategic Choice Approach
• ARIZ
• DO IT Technique Concerns • Strategic Management
• Advantages, Limitations
• Decision seminar • Interpretive structural • Potential Problem Analysis Process
and Unique Qualities
• Delphi modeling • Preliminary Questions • Successive Element
• Algorithm of Inventive
• Dialectical Approaches • Ishikawa Diagram • Problem Centred Integration
Problem Solving
• Dimensional Analysis K Leadership • SuperGroup
• Alternative Scenarios
• Analogies • Disney Creativity Strategy • Problem Inventory Analysis • SuperHeroes
• Anonymous Voting • Do Nothing • KJ-Method - PIA • Synectics
• Assumption Busting • Drawing • Keeping a Dream Diary • Problem Reversal • Systematic Inventive
• Assumption Surfacing E • Kepner and Tregoe method • Productive Thinking Model Thinking
• Attribute Listing L • Progressive Hurdles T
B • Escape Thinking • Progressive Revelation
• Essay Writing • Laddering • Provocation • TILMAG
• Backwards Forwards • Estimate-Discuss-Estimate • Lateral Thinking Q • TRIZ
Planning • Exaggeration • Listing • Talking Pictures
• Boundary Examination • Excursions • Listing Pros and Cons • Q-Sort • Technology Monitoring
• Boundary Relaxation F M • Quality Circles • Think Tank
• BrainSketching R • Thinkx
• Brainstorming • F-R-E-E-Writing • Metaplan Information • Thril
• Brainwriting • Factors in selling ideas Market • Random Stimuli • Transactional Planning
• Browsing • False Faces • Mind Mapping • Rawlinson Brainstorming • Trigger Method
• Brutethink • Fishbone Diagram • Morphological Analysis • Receptivity to Ideas • Trigger Sessions
• Bug Listing • Five Ws and H • Morphological Forced • Reframing Values • Tug of War
• BulletProofing • Flow charts Connections • Relational Words U
• Bunches of Bananas • Focus Groups • Multiple Redefinition • Relaxation
C • Focusing N • Reversals • Using Crazy Ideas
• Force-Field Analysis • RoleStorming • Using Experts
• CATWOE • Force-Fit Game • NAF S V
• Card Story Boards • Free Association • NLP
• Cartoon Story Board • Fresh eye • Negative Brainstorming • SCAMMPERR • Value Brainstorming
• Causal Mapping G • Nominal Group Technique • SCAMPER • Value Engineering
• Charette • Nominal-Interacting • SDI • Visual Brainstorming
• Cherry Split • Gallery method Technique • SODA • Visualising a Goal
• Chunking • Gap Analysis • Notebook • SWOT Analysis W
• Circle of Opportunity • Goal Orientation O • Sculptures
• Clarification • Greetings Cards • Search Conference • Who Are You
• Classic Brainstorming H • Observer and Merged • Sequential-Attributes • Why Why Why
• Collective Notebook Viewpoints Matrix • Wishing
• Comparison tables • Help-Hinder • Osborn's Checklist • Similarities and Differences • Working with Dreams and
• Component Detailing • Heuristic Ideation • Other Peoples Definitions • Simple Rating Methods Images
• Concept Fan Technique • Other Peoples Viewpoints • Simplex
• Consensus Mapping • Hexagon Modelling P • Six Thinking Hats
• Constrained BrainWriting • Highlighting • Slice and Dice
• Contradiction Analysis I • PDCA • Snowball Technique

8. метод альтернатив

9. Re-inventing a Door

10. Обычная
дверь

11. Открывается
и
закрывается
Обычная
дверь

12. Открывается
и
закрывается
Обычная
Застежка
дверь
портфель липучка молния

13. Непрозр Безопасн Тепловой Звукоизо
ачность ость барьер ляция
Открывается
и
закрывается
Обычная
Застежка
дверь
портфель липучка молния

14. Непрозр Безопасн Тепловой Звукоизо
ачность ость барьер ляция
Открывается Генератор
водяная поток Ультразв
полог шторка и белого
стена воздуха ук
закрывается шума
Обычная
Застежка
дверь
портфель липучка молния

15. Придумать бизнес-
сувенир

16. - отражающий идею БЛ
- для студентов-участников
- стоимостью 200 рублей
- тиражом 500 экз
- прикольный
- инновационный

17. Growth
To grow
up
Plants
Seeds

18. Growth
To grow
up
Plants
Seeds Apple Bamboo

19. Growth
To grow
up
Lifting
Plants
devices
Bamboo
Air
Seeds Apple Elevator Ladder
balloon

20. Growth Achievment
To grow To
up achieve
Lifting
Plants
devices
Bamboo
Air
Seeds Apple Elevator Ladder Lantern
balloon

21. Growth Achievment Enlightment
To grow To To light
up achieve up
Lifting
Plants Lights
devices
Bamboo
Air Flashli
Seeds Apple Elevator Ladder Lantern
balloon ght

22. Growth Achievment Enlightment
To grow To To light
up achieve up
Lifting Fluoresc
Plants Lights
devices ent
Bamboo
Stickers
Air Flashli
Seeds Apple Elevator Ladder Lantern Candle Fish for
balloon ght
switches

24. С чего начинается
придумывание бизнес-
идеи?

25. МОТИВАЦИЯ
PROJECT
ЧТО МНЕ НАИБОЛЕЕ ИНТЕРЕСНО
DATE CLIENT
DATE NAME

26. Push vs pull
PULL - MOTIVATION. Autonomy ( freedom,
independence), income and wealth, challenge,
status and recognition.
PUSH - MOTIVATION. Fear of poverty, unable to
do something else, unemployment

27. Necessity vs
opportunity
Entrepreneurial Attitudes, Activity and Aspirations
Figure 9 — Necessity- and Improvement-Driven Opportunity Motivations as a Percentage of Early-Stage
Entrepreneurial Activity, GEM 2008 Countries
Improvement-driven opportunity Necessity; no better options for work
Linear trend Exponential trend
100%
90%
Opportunity & Necessity Motivations, in % of TEA
80%
R 2= 0.41
70%
60%
50%
40%
30%
20%
R 2= 0.55
10%
0%
0 10,000 20,000 30,000 40,000 50,000 60,000
GDP Per Capita, in Purchasing Power Parities (PPP)
Source: GEM Adult Population Survey (APS) ) and IMF: World Economic Outlook Database (October 2008 edition)
Figure 10 — Expressed Reasons Behind Discontinuing Businesses, by Age, GEM 2008

28. Motivation leads
Aspirations
Motivation
Wealth Independence Nececcity
Innovation Growth Export
Aspirations

29. Achievement vs
Power
Need for achievement (nAch) significantly correlates to
entrepreneurial growth rate
Need for power (nPower) does not have proved
significance among businessmen.
Motivation for success tightly connected to ambitions of
the growth the venture.

30. What is business for?
Greedy
High
"First"
egoist
For money
money
Depres "Second"
Low
sion money
Low High
For interest

33. Painkiller vs vitamin
High
Gold of Sells
Competition
fools itself
Hard to Hard
Low
convince to find
Vitamin Painkiller
The need

34. Innovations vs risks

35. Control vs size
Large
Fast Slow
growth growth
Size
Do you Incline
Small
need it? ambitions
Minor Major
Control

36. Assets vs industry
Heavy
Steady
Monster
income
Assets
Volatile
Light
Garage
income
Manufacture Service
Industry

37. Market vs Product
Almost
Multi
Super
impos
market
Product
sible
Small
Hidden
Mono
market
champs
size
B2B B2C
Market

38. Define your aspirations
Industry (what you like)
Size (your ambitions)
Innovations ( how risky you are)
Assets required (expenditures)
Place in value chain (who do you know)

39. Do it for yourself - you can’t make others happy
Be specific
Ambitions defines scale defines needs

40. Первый отбор

41. Список из 20 насущных проблем
причины выбора одной из проблем
(важность, своевременность, рыночная
возможность, опыт команды и т. д.)
Описание идеального решения
было-бы здорово, если бы...
бизнес-модель, технологии, потребители..

42. КРИТЕРИИ РЕШЕНИЯ
ПРОБЛЕМЫ

43. @entreds