How to use automation efficiency to Crush ROAS on alternative traffic networks

1. How To Use Automation
Efficiently to Crush ROAS on
Alternative Traffic Networks

2. • Founder and CTO at Affise.
• The tech guy who can speak business.
• Building SaaS services for AM since 2016.
• Before that - owner of media buying agency.
Who am I ?
At Affise, we are:
• Handling more than 1 trillion clicks per month (yes, Trillion).
• $417.7M of payouts processed in 2021.

3. Why Automation is so
Important in 2022
• You cannot win the competition in manual.
• To build a scalable and repeatable business.

4. The Holy Trinity of Automation
Classic Stop & Go
Budget Optimization
Bulk Campaigns & Ads Creation

5. Classic Stop & Go
Staring with the basics.

6. Lots of Rules Just for 1 Campaign
• Define your campaign flow and apply it to similar.
• Test, Improve, Repeat.

7. Good, but not that much. Let's go scale

8. Agencies in scale
• Tons of basic rules for KPI and CR automation.
• Individual rules for affiliates, groups of affiliates.
• Specific automation for advertisers.
• Fraud protection rules.

9. Budget Optimization
• Target your optimal ROAS.
• Must be a threshold for specific metrics.
• It works better combined with other automation rules.
• Do not abuse it.

10. Bulk Campaigns Creation
• Saves a lot of time (captain obvious).
• Fast launch across every ad network.
• A/B tests for each title/creative variations.

11. Thank you!
Dmitri Zotov
dz@affise.com
linkedin.com/in/dmitrii-zotov