2. The School of Tourism will be hosting Creativity Week on the (...dates to be
confirmed…)
So get your thinking caps on and be you!! Be creative!!!
Key messages to communicate within the campaign:
1) Encourage creativity positively within students and staff
2) Foster changes in university life to inspire more creative thinking and
innovation.
Current Logo Design Idea:
3. Campaign Activities
1) Creativity Quotes
2) Interview with Dr. Margaret Collins
3) Creativity Video
4) Live Event: Creative Movements
Campaign Hashtag:
#BeYouBeCreative
Possible sub hashtags:
#Create
#Inspire
#Acheive
#CreativityWeek
#GetYourThinkingCapsOn
Creativity Quotes:
Quotes will be prevalently used throughout the campaign to provoke thought amongst
followers.
In order to gain awareness for the campaign and attract new followers, the hash-tag
#BeYouBeCreative, (as well as sub hash-tags) will also be used leading up to the
campaign and during creativity week.
Quotes and hash-tags will be used on all social media platforms (Twitter, Facebook,
Instagram) to support the campaign.
During creativity week, the following quotes and hash-tags will be used daily:
7 Daily quotes for Creativity Week:
Monday:
“Creativity takes courage” – Henri Matisse #MondayMotivation #BeYouBeCreative
Tuesday:
“Creativity is contagious. Pass it on” – Albert Einstein #TuesdayThoughts
#BeYouBeCreative
Wednesday:
“Create positive space around you, even if it’s in your mind. You must have an
environment of good energy, in order to give that” – Mama Zara Kushanowtzdom
#WednesdayWisdom #BeYouBeCreative
4. Thursday:
“Logic will get you from A to B, but imagination will take you everywhere” –Albert
Einstein #ThursdayThoughts #BeYouBeCreative
Friday:
“Creativity is piercing the mundane to find the marvelous” –Bill Moyers
#FridayFeelings #BeYouBeCreative
Saturday:
“The worst enemy to creativity is self doubt” – Sylvia Plath #SaturdayStimulus
#BeYouBeCreative
Sunday:
“Creativity is Intelligence having fun” –Albert Einstein #SundayInspiration
#BeYouBeCreative
Additionally in preparation for creativity week, Social Media Assistant (Divya
Satwani) will take pictures of students holding signs with pre-written creativity quotes
on them.
Visual example:
5. Additional Quotes for visual images:
“Imagination and creativity can change the world”
“Love what you do”
“Creativity is allowing yourself to make mistakes. Art is knowing which ones to
keep”.
“Creativity is all about how many rules you can forget”
“See what others don’t see. Create and Inspire.”
“An essential aspect of creativity is not being afraid to fail”
“Stop resisting creativity and it will flow through you effortlessly”
“The creative adult is the child that survived”
“Creativity is the opposite of routine”
“Creativity is inventing, experimenting, growing, taking risks,
breaking rules, making mistakes, and having fun” – Mary Lou Cook
“Creativity is a natural extension of our enthusiasm” – Earl Nightingale
“Creativity is the power to connect the seemingly unconnected” – William Plomer
“Creativity involves breaking out of established patterns in order to look at things in a
different way” – Edward de Bono
“Creativity is the ability to make or think or see or hear something that did not exist
before”
Alternatively, students will be encouraged to write their own quote or definition of
creativity in their own words. Images will be used partially for the video and social
media feeds as inspirational photography.
6. Interview/Discussion with Dr. Margaret Collins:
“BU School of Tourism meet up with Dr. Margaret Collins to discuss creativity
amongst students and staff:”
Prospective Questions:
So we know that you come from a scientific background… here at BU; we have a
diverse student body, with each individual having a unique set of skills and studying a
range of different courses. Baring this in mind, what are your thoughts on applying
creativity in ones career, and why do you feel its necessary?
During your career, what have you done that you consider truly creative?
Of your creative accomplishments, what gave you the most satisfaction and why?
How can students/staff improve their level of creativity?
How can students use creativity to make writing enjoyable?
How does creativity and innovation differ?
How can creativity be beneficial within a work environment, or to the individual
person?
What inspires you?
How can a person identify unlock or identify their creative talents?
From your experience, what was the most impressive thing you’ve seen from another
individual, that was particularly creative/ sparked inspiration for you?
To sum up, give us your definition of creativity in a few words.
Any additional questions/notes??
Interview Preparation
1) Interview in a quiet, interference free area.
2) Prepare Camera equipment beforehand
3) Possibly pre-prepare questions and answers with Margaret Collins before filming.
4) Mention the Creativity Campaign and the School of Tourism within the interview.
5) Mention hash-tags to ensure additional promotion.
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7. Creativity Video:
The video will be roughly 3-5minutes in length.
The video will begin with instrumental background music and visual
inspiration/stimuli at the beginning. Its purpose will be to encourage and inspire
students and stuff into thinking more creatively and outside of the box.
Questions to ask students/teachers:
What is creativity?
What inspires you?
What changes do you feel could be made in the university to spark creativity amongst
students/ staff members??
Open option to discuss in video:
We understand that some individuals can appear more creative than others, with their
thinking styles. Although most believe that creativity is given, and that by chance
some are naturally more creative than others, is it possible to teach creativity?? Can
thinking habits be nurtured and developed?? If so, how?
Can lecturers adapt their teaching habits to encourage divergent thinking?
(For staff from the School of Tourism)
Do you believe creativity can be taught?
How can changes be made within lectures/seminars to encourage creative responses
from students??
How would their response differ, when questions are tailored to have more than one
answer rather than yes/no answers?
8. Campaign Promotion:
The campaign will be promoted through online social media feeds, posters around the
university campus, and word of mouth. The creativity video will be used as
promotional material, incorporating the campaign name and hash tags within it.
Offline:
Social Media Assistant (Divya Satwani) will approach prospective performers, and
give a brief outline as to what the live event will entail, and how it will benefit the
campaign. She will also approach PAL Leaders and Programme Leaders within the
School of Tourism for additional support on the campaign.
Current Progress:
Flowetix: BU Street Dance Elite Team (Joe Dafimu) have been approached and
have a dance set prepared, which they will possibly be able to perform at the event.
Missfit Dance Company (Zoe Brake) has offered to perform at the event, with the
incentive of flyering at the event and to give thanks to the company on our social
media pages.
Schedule
(Rough guideline, may alter depending on date of live event.)
January:
9. -Email Dr. Margaret Collins to discuss possible interview dates.
-Contact prospective performers.
-Prepare Quotes for student photographs.
February:
-Continuation on contacting performers.
-Creativity Video Preparation: Filming and editing.
-Interview with Dr. Margaret Collins
-Video editing of Interview.
March
Promotion: 2 weeks prior to creativity week, through posters, online social media
feeds.
Creativity Video Release: One week prior to Creativity Week (on Monday). Sets of
campaign launch and social media image posting.
7-Day Quotes: Launch on the first day of creativity week (Monday)
Interview Video Release: Third day of creativity week (Tuesday)
Dress Rehearsal and Technical Rehearsal prior to live event.
Looking into possibly booking Allesbrook Lecture Theatre on either the 10th March or
17th March, for live event.
