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Restaurant loyalty program
- 2. Does your restaurant need a loyalty program? A guide by Deepika Mody www.trootech.com
- 3. A well-designed Customer loyalty program can boost your restaurant business but despite the obvious benefit, this program might not be for everyone. Before implementing a loyalty program into your POS System, you should ask one question to yourself.
- 4. ➔ Does your POS System provide real-time and accurate customer data? ➔ The loyalty program is the extension of what your restaurant offers. So if your restaurant has older demographics and you want to introduce the new technology- based loyalty program, then it will create issues.
- 5. Now, you must be thinking that which kind of customer demographics should be available from your POS system?
- 6. Let’s discuss some important ones now : - By understanding the customer's age demographics, you will get to know their eating habits and preferences. Which meals are their favourite, which cuisines are most popular among them, which food are your customers allergic to and so on? -The spending ability of customers is also very important to take an intense decision. How much they spend, how frequently they order. -Customer’s address & location data also impact on the frequency of orders. Customer’s ordering preferences also vary by geographic region. Different channels of ordering food and frequent visits can be identified by this data. - Size of the meal also matters. Apart from guest frequency, size of the order is also important. Do they order a small meal or a combo offer or a large meal? Such data analytics is important for a loyalty program.
- 7. So, what do you think, does your POS system cater to all the effective customer data? If yes, then how easy it is retrievable to integrate with your loyalty app? And if no, then it’s time to upgrade your POS System! Why? Check out an interesting loyalty app development case study for a restaurant business on the link in the description.