Business Intelligence Defined

1. Business Insights ICT Ltd - © 2010

2. Proprietary
ETLAdapters
ERP-HR
Planning & Budgeting
CRM
Scorecards& Dashboards
DataCleansing
& Slice Modeler
WMS
Supply Chain
ECM-KPIs
LEGASY
Finance - ECM
ΚΒΣ
Disciplines
Analysis& Discovery
Forecasting
Operating Data
Storage Schema
Sales CRM
ManagerialReporting
Business Insights ICT Ltd - © 2010

3. Entity Relational Data Model

Created in 1960’s to address Performance issues with
Relational Database Implementations

Normalized to most Efficiently Get Data in

Divides the data into many Discrete Entities

Many relationships between these entities

This approach was documented by
C.J. Date in An Introduction to Database Systems
ERP-HR
Business Insights ICT Ltd - © 2010
CRM
WMS
LEGASY

4. 
All Tables look the Same

Prone to Entity Violated Result

Users can’t Visualize/Remember Diagrams

BI Software can’t navigate as Schema

Business Processes Mixed together

Proprietary Knowledge Required

Many Artificial keys Created

Rudimentary Data Quality Assurance

Limited Decision Support
Business Insights ICT Ltd - © 2010

5. ETL: Extract, Transform, and Load

Extract data from the Source Systems

Predetermined Stored Procedures for each Source

Transform Data into Standard Form

Scheduled Data Loader into the (ODS) Data Storage
Business Insights ICT Ltd - © 2010

6. Data Cleansing

Is the process of Validating and Enriching the Data as it is published to the ODS

Implementation of Data acquisition & Cleansing processes represents
from 50 to 80% of effort on typical DW projects

Inaccurate Data Content can be ‘The kiss of death’ for User Acceptance
Operational Data Store (ODS)

Is a Single point of Integration for Disparate Operational Systems

Contains Integrated data at the most detailed level (transactional).

It may be Loaded in ‘Near Real time’ or Periodically

Can be used for Centralized Operational Reporting and can also
be used as a Staging area or for Master/Reference Data Management
Business Insights ICT Ltd - © 2010

7. Dimensional Data Model

Also called Star or Snowflake schemas Grouped in
subject-specific stores called Data Marts

Designed to easily Get Information Out enhanced by Calculations

Fewer Relationships & Constrains than Information Sources

Integrates Heterogeneous Source Systems

Consistent Historical Data Store

Developed in 1960’s by data service providers, formalized
by Ralph Kimball in The Data Warehouse Toolkit
Supply Chain
Business Insights ICT Ltd - © 2010
Finance - ECM
Sales CRM

8. Feature
OLTP
OLAP
Flexible schema


Real time data access


Single data store


Simple management


Detail reporting


High performance


End-user oriented


Rich analytics


Ease of navigation and exploration


Rich semantics


Business Insights ICT Ltd - © 2010

9. Business Insights ICT Ltd - © 2010

10. What Happened?
Reports
Why did it happen?
What is Happening?
Scorecards
Dashboards
Business
Strategy
Reporting
Root-CauseAnalysis
KPIsComparison
What will Happen?
Budgeting
Forecasting
What do I want to happen?
Consolidation
Performance Modeling
The Process requires Past Information, Present Conditions and Future Outcomes
Business Insights ICT Ltd - © 2010

11. Strategic
Strategic:
Tactical
Focused:
Operational:
&Cost Reduction
Business Effectiveness
Scope:
Scope:
Opportunistic
Excel
Department
Executionand
Improve
Process Efficiency
Dashboards
Interactivequery
Intra-department
Measure
Business Insights ICT Ltd - © 2010
IntegratedBusiness
Optimize
Management.
Scope:
Scorecards,Analytics
Corporate Portal
Pervasive:
Agilitywith
Changeand Innovation.
Scope:
IntegratedCorporate
Performance Experience.
CommunicateActionsabout
‘One version of theTruth’.
Inter-departments
Decide and Manage
Increasing Business Value
Lead and Innovate

12. Business Insights ICT Ltd - © 2010

13. Business Insights ICT Ltd - © 2010

14. Business Insights ICT Ltd - © 2010

15. Business Insights ICT Ltd - © 2010

16. Business Insights ICT Ltd - © 2010

17. Business Insights ICT Ltd - © 2010

18. Business Insights ICT Ltd - © 2010

19. Business Insights ICT Ltd - © 2010