The document discusses ethics regarding marketing and balancing consumerism and profit. It argues that the best customer service builds trust and matters more than price, helping to build brand awareness while reducing problems and appealing to customers. The document also advocates for ethical marketing that considers long term effects over short term gains and responsibly merges social responsibility and marketing efforts. Examples of responsible marketing practices are provided.
2. There will be always a dilemma on
where to focus more on
CONSUMERISM or PROFIT
3. Consumerism vs Profit
● THE BEST CUSTOMER SERVICE BUILDS TRUST
● CUSTOMER SERVICE MATTERS MORE THAN PRICE
● IT WILL BUILD BRAND AWARENESS
● GOOD CUSTOMER SERVICE REDUCES PROBLEMS
● IT APPEALS TO THE CUSTOMER
4. Merging Social Responsibility and Marketing
Do good not just to
look good
Speak up against
company policies
that do not reflect
the ethical profile of
the company
Think about long
term effects, not
short term gains
Ethical
Marketing
Mix
