8. Mike Parker - Managing Social Media

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Hannah Bryan

Block 2: 'Dee it yersel' (User Generated Content)

Technology News & Politics

USER GENERATED CONTENT
WHY IS IT IMPORTANT?

WHERE HOW WHEN

15,000,000 travelers from 190 Mash Ups - including:Crime
Traffic and transport reports from
countries planned trips here this DataDestinations
twitter
week User Submitted
(Commuter Feed)
(Trip advisor - yesterday) (Stumble Safely)

72% of UK young professionals
Speed Camera Data
say that consumer reviews have Car Sharing
User Reported Mobile App
influenced their travel choice (MyLifts.com)
(Trapster)
(EyeforTravel - Research)

MANAGE - PARTICIPATE - CONNECT

complaints compliments

needs competitors

crowd influencer

crisis audit

thread ROI

Image references

• Facebook.com
• Office.co.uk
• shin.onitsukatiger.co.uk

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