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Source : TGI Q1 2010  Base: All 15+ Adults  Target: All Cinemagoers Q: What do you use the internet for? CINEMA: THE QUALITY BROADCAST CHANNEL THEY ARE MORE LIKELY TO REGULARLY PLUG INTO THE WEB FOR MUSIC, VIDEOS AND PODCASTS Heavy cinemagoers index much higher

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  • 1. Source : TGI Q1 2010 Base: All 15+ Adults Target: All Cinemagoers Q: What do you use the internet for? CINEMA: THE QUALITY BROADCAST CHANNEL THEY ARE MORE LIKELY TO REGULARLY PLUG INTO THE WEB FOR MUSIC, VIDEOS AND PODCASTS Heavy cinemagoers index much higher