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CINEMA: THE ULTIMATE BRAND EXPERIENCE Peak admissions on Wednesday, Friday and Saturday match peak days for Top-up and Main Shopping 23.5% = no particular day 21.5% = no particular day % reach Source: DCM Live Cinema Admissions Jul 2011 to Feb 2012 Nielsen Addynamix All Media TV Spend July 2011 – Jan 2012 (Retail Category ONLY) Main Shop / Top Up Shop from TGI Q4 2011 (base: All Adults 15+)

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Cinema Compliments Consumers Shopping Behaviour

  • 1. CINEMA: THE ULTIMATE BRAND EXPERIENCE Peak admissions on Wednesday, Friday and Saturday match peak days for Top-up and Main Shopping 23.5% = no particular day 21.5% = no particular day % reach Source: DCM Live Cinema Admissions Jul 2011 to Feb 2012 Nielsen Addynamix All Media TV Spend July 2011 – Jan 2012 (Retail Category ONLY) Main Shop / Top Up Shop from TGI Q4 2011 (base: All Adults 15+)