Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CINEMA: THE ULTIMATE BRAND EXPERIENCE          Peak admissions on Wednesday, Friday and Saturday match          peak days ...
Upcoming SlideShare
Loading in …5
×

Cinema Compliments Consumers Shopping Behaviour

319 views

Published on

  • Be the first to comment

  • Be the first to like this

Cinema Compliments Consumers Shopping Behaviour

  1. 1. CINEMA: THE ULTIMATE BRAND EXPERIENCE Peak admissions on Wednesday, Friday and Saturday match peak days for Top-up and Main Shopping 23.5% = no particular day 21.5% = no particular day% reach Source: DCM Live Cinema Admissions Jul 2011 to Feb 2012 Nielsen Addynamix All Media TV Spend July 2011 – Jan 2012 (Retail Category ONLY) Main Shop / Top Up Shop from TGI Q4 2011 (base: All Adults 15+)

×