If you’re wondering how to do email marketing right, the best place to start is with the email subject line. Perfecting the subject line can be the difference between recipients opening your email, deleting it or, even worse, reporting it as spam.

1. Tips to write Email marketing
copies that actually convert

2. Write a Killer Subject Line
If you’re wondering how to do email marketing right, the best place to
start is with the email subject line. Perfecting the subject line can be the
difference between recipients opening your email, deleting it or, even
worse, reporting it as spam.

3. Nail the Preview Text
With modern email clients, it’s not just the subject line that sells people
on opening your email. It’s also the preview text. With email preview
text ranging from 35 to 140 characters, depending on the client, this is
an aspect of your email you can’t afford to neglect.

4. Write for the Web
Writing email marketing copy is similar to writing web copy. That means it’s
important to:
• Follow a logical structure.
• Keep paragraphs short.
• Include one main idea per paragraph.

5. The URL structure
You have to make your URLs SEO friendly such that they can be found out in a
jiffy. A well optimized URL is good for crawling and hence, such a thing should
never be ignored.
If you are able to include a keyword in your URL, do it. But make sure it looks
natural.

6. Don’t Shout; It’s Spammy
Avoid all caps and multiple exclamation marks in both the subject line and
body of the email. Not only are all caps the equivalent of shouting online, but
overusing them screams spammy email marketing. That’ll hurt your email
open rate. And if enough subscribers report you, it could also hurt your email
deliverability or even get you blacklisted by your email newsletter service.

7. Know your audience
Getting to know your audience so you can write email marketing copy that
meets their needs is a great way to boost conversions.Use what you know
from web and social analytics and interactions with customers to build your
buyer personas or customer avatars. When you know your customers, it’s easy
to write email marketing copy that makes them want to click.

8. Write Email Marketing Copy
for Readers
If you really want readers to click, then you have to sound like a real
person. Avoid marketing speak and be conversational, as if you’re
talking to someone who’s sitting across the table from you.

9. Be Relevant
Avoid generic marketing in favor of targeted marketing. Customer
avatars give you broad segments you can focus on in copywriting, but
within those, there are also smaller segments. After all, you’re not going
to send the same email to a new subscriber as to a repeat customer, are
you?

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