Olga Yurkova is the author of idea and a co-founder of Stopfake an independent Ukrainian website launched by journalists in 2014. It reveals false information about events in Ukraine. Stopfake team has already verified tens of thousands of articles, photos and videos, and revealed more than 1000 of fakes.

1. Debunking lies and stopping fakes:
lessons from Ukraine
Kyiv, Ukraine

3. • Launched on March 2, 2014
• Founders: Ukrainian journalists,
Mohyla School of Journalism alumni
• Languages: Russian, English
• Site stopfake.org, weekly video
newscasts, pages in social networks

4. • Honest and impartial
• Working only with facts,
not with opinions
• Providing understandable
evidences

6. • have fact-checked tens
thousands of news
• revealed more then 1000 fakes
• 10 language versions
• 7 million unique users
• 23 million page views
•180 700 followers in social
networks
• 29 100 followers of video digest
• 2,9 million views on youtube
• trained about 10 000 people

7. Russian propaganda
is the system

8. Propaganda
narratives in 2014
1. Сoup d’état and Western-backed junta
2. Ukraine as a ‘fascist state’
3. Russia is not a part of occupation/war
4. Ukrainian Army is weak
5. War in Ukraine is actually conducted by the US,
NATO or private contractors
6. Volunteer Battalions
7. Internally displaced people and refugees to Russia
8. MH17

9. Refugees to Russia

10. Ukraine
as a fascist state

11. Ukrainian army

12. Ukrainian army

13. Propaganda
narratives in 2015
1. ‘Territorial claims’ from neighboring countries
2. AIDS/ZIKA/ other disease stories
3. Territorial disintegration of Ukraine
4. Fake legitimization of Crimea annexation and
occupation of Donbass by foreign governments,
international organizations or foreign media
5. Ukraine/Turkey/Syria/ISIS

14. Territorial
disintegration

15. Fake legitimization of
Crimea annexation

16. Propaganda
narratives in 2016
1. Decline of Western support for Ukraine
2. International organizations manipulated
3. Ukraine and the European Union
4. Disintegration of the European Union, decay of the
US and West in general
5. Ukraine as a ‘failed state’

17. Decline of western
support for Ukraine

18. Russian propaganda
adjusts to current
events and features of
a particular country

19. Propaganda
narratives in 2016
in Europe
1. Europe is facing Armageddon due to migration
2. Europeans want to recognize Crimea as Russian
but the EU stands in the way
3. The murder of British MP Jo Cox was an inside
job to sway the Brexit vote
4. Ukraine isn’t part of Europe
5. Latvians are perpetual fascists
6. Merkel, Hollande, and the EU are to blame for
the migrant crisis

20. We need to return
back to fact-checking.
We need to reinvent
journalism

22. Reach policy makers

23. What for?
One example

24. Fake news can ruin lives.
Fighting fake news can save lives.

25. @olga_yurkova
+38 067 296 95 95
olga.urkova@gmail.com
olga.urkova