The document outlines a tailgate tour college football activation plan to sample RO*TEL Rockin' Guac at 11 top college football matchups. The goal is to continue driving engagement with consumers and retailers while strengthening the association between avocados and watching football, a top special occasion for avocado consumption. The activation will include guacamolesampling, recipe handouts, photo opportunities, and mobile geo-targeting to reach consumers, as well as premium game tickets to engage retailers.