Internship project

A
PROJECT REPORT
ON
“Product Development and Market Analysis
In Emerging Field of EMHR (Electronic Mental Health Record)”
Enrich, Mentcom Info Tech Pvt. Ltd.
A SUMMER INTERNSHIP PROJECT REPORT STUDY SUBMITTED
IN PARTIAL FULFILLMENT
OF THE 1ST YEAR
BACHELOR OF BUSINESS ADMINISTERATION (2017-18)
BY
DHRUV GUPTA
Roll No. 41315901717
BBA (GEN)
UNDER THE GUIDANCE
OF
Company Guide:

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
(Aff. to Guru Gobind Singh Indraprastha University)
NAAC ACCREDITED ‘A’ Grade
Category ‘A++’ Institute
High grading 83% by joint assessment
An ISO Certified Institute
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, MadhubanChowk, Outer Ring Road, Phase –I, Delhi –
110085

DECLARATION
Title of the Project Report - ProductDevelopment and Market Analysis In
Emerging Field of EMHR (Electronic Mental Health Record).
……………………………………………………………………………………….
This is to certify project report entitled ProductDevelopment and Market Analysis
In Emerging Field of EMHR (Electronic Mental Health Record), which is
submitted by in partial fulfilment of the 1st year of Bachelor of Business
Administration (2017-18), Rukmini Devi Institute of Advance Studies (Affiliated
to Guru Gobind Singh Indraprastha University) in Enrich Life . , Mentcom Info
TechPvt. Ltd. company comprises of my original work carried out during the
period of 4th June 2018 to 28th July 2018 and due acknowledgement has been made
in text to all other material used.
This study is completed under the guidance of company mentors Mr Anupam
Gupta (co founder at Enrich.) (Business Partner – Strategy And HR at Mentcom
Info TechPvt. Ltd.), Mr Adish Jain (co founder at Enrich.) (Business Partner –
Strategy And HR at Mentcom Info TechPvt. Ltd.), New Delhi.
I also declare that this project has not been submitted nor shall it be submitted in
future to any other University or Institute for the award of any other degree or
diploma.
……………. …………………………
Date Signature of the Candidate

CERTIFICATE
This is to certify that Dhruv Gupta (student of Rukmini Devi Institute of Advance
Studies, New Delhi) has successfully completed the Project Study titled “Product
Developmentand MarketAnalysis in Emerging Field of EMHR (Electronic
Mental Health Record)” under my guidance. It is his original work, and is fit for
evaluation in partial fulfilment of the 1st year of Bachelor of Business
Administration (2017-18).
………………………….. …………………………..
Dhruv Gupta
(Student) (Project Guide)

ACKNOWLEDGEMENT
I would like to express my gratitude towards Enrich. for giving me an opportunity
to work as summer intern for the duration of two months as a part of training of our
courseand also to all those who initiated and help me in the successful
computation of this project.
I am really thankful to all the people who have been helpful in the successful
execution and completion of the project titled “ProductDevelopment and Market
Analysis in Emerging Field of EMHR (Electronic Mental Health Record)”
I would like to express my deepest sense of gratitude to my company guide Mr
Anupam Gupta (co founder at Enrich.) (Business Partner – Strategy And HR at
MentcomInfo TechPvt. Ltd.), Mr Adish Jain (co founder at Enrich.) (Business
Partner – Strategy And HR at MentcomInfo TechPvt. Ltd.) for their valuable
advice, guidance, inspiration, encouragement and support that I received from him
throughout the course of my project.
A special thanks to all the company members who were instrumental in constant
nurturing and monitoring me and to my peers who have helped me in any possible
way in the completion of this project.
Also I am thankful to my parents and family members who are my constant
sources of inspiration in every field of life.
Last but not the Least, I thank the Almighty for his blessings.
Dhruv Gupta
BBA General
Rukmini Devi Institute of Advance Studies, New Delhi

EXECUTIVE SUMMARY/ ABSTRACT
The project is pursued as a part of BBA (Bachelors in Business Administration)
Curriculum at “Rukmini Devi Institute of Advance Studies, New Delhi”. It is
under taken as an internship at Enrich. The project is done under the guidance of
Mr Anupam Gupta (co founder at Enrich.), Mr Adish Jain (co founder at Enrich.),
New Delhi.
The project is about the study of “Product Developmentand MarketAnalysis in
the emerging field of EMHR (Electronic MentalHealth Record)”.
Enrich Enriches your life through online counselling anytime anywhere with
expert of your choice.
Enrich was conceived with the idea of tapping this transient phase of
ADOLESCENCE of a child’s development, which is responsible for shaping one’s
personality as an adult. Enrich aims to enhance every child, by mentoring them
with guidance and equipping them with skills – Social, Emotional, Academic and
Career
At Enrich Life, initially I was imparted process and service knowledge. I was given
sufficient time to know about the services and what company doing. Actually the
company Enrich and its board of directors are in process ofcoming up with a new
firm named Mentcom Info Tech Pvt. Ltd. in the field of EMHR
An Electronic Health Record(EHR) is a digital version of a patient’s summaries
and records that facilitate and authorised professionals a quick and secure access to
information thus easing exchange and flow of critical information. MentCom is
the India’s first electronic mental health record solution company @home services,
which provide a user friendly environment with very high quality of data security
and honest price for future for better treatment.
Thus it gave me the opportunity to learn about all the services and with range of
services Mentcom Info Tech Pvt. Ltd. offered it made the task a bit easier as we
could fulfil the need of the user of our application and the websites in a better way.

Weekly schedule
Week 1(One)
Day 1 Monday,
4thJune
Orientation of the
company for the new
interns
Interaction between the co
workers and introduction of the
organisation and its members.
Day 2 Tuesday,
5thJune
Mental Health Care
Act 2017
Study the New Mental Health
Care Bill ,2017
Day 3 Wednesday,
6thJune Collecting and
Presenting all the important
Articles and Blogs of the
New Mental Health Care Act,2017
for the legal
process and the company’s
requirement
Day 4 Thursday,
7thJune
Day 5 Friday,
8thJune
Brief introduction of
the Website
“MentDoc”
Preparing the File related to the
steps of using the website
Day 6 Saturday,
9thJune
HOLIDAY -
Day 7 Sunday,
10thJune
HOLIDAY -

Week 2(Two)
Day 1 Monday,
11thJune
Mentcom App Had an overview of the Mentcom
App and finding out the bugs and
corrections in the app.
Day 2 Tuesday,
12thJune
Enrich Life (A part
of Mentcom Info
Tech Pvt. Ltd.)
Writing about Enrich Life in the
form of article/blog.
Day 3 Wednesday,
13thJune
Collecting all the details of all the
schools in Dehradun for the
purpose of targeting them for the
counselling.
Performing all the steps in Enrich
Life, to check about the website
and its limitations for the user
Day 4 Thursday,
14thJune
Day 5 Friday,
15thJune
Day 6 Saturday,
16thJune
HOLIDAY -
Day 7 Sunday,
17thJune
HOLIDAY -
Week 3(Three)
Day 1 Monday,
18thJune
Competitors
Analysis
Deep Study about all the
competitors of Mentcom Info
Tech Pvt. Ltd. in the market and
analysing there USPs to improve
our performance in comparison to
them.
Day 2 Tuesday,
19thJune
Day 3 Wednesday,
20thJune
Day 4 Thursday,
21thJune
MentCom changes Find and Note all the changes that
are needed to be done in Android
application.
Day 5 Friday,
22thJune
MentDoc Steps Prepare Excel file that would
include all the steps for running
the MentDoc portal.
Day 6 Saturday,
23thJune
HOLIDAY -
Day 7 Sunday,
24thJune
HOLIDAY -

Week 4(Four)
Day 1 Monday,
25thJune
MentDoc Update the MentDoc training
presentation
Day 2 Tuesday,
26thJune
MentCom About MentCom progress and
improvement.
Day 3 Wednesday,
27thJune
MentDoc Change the image of MentDoc
dashboard in all the marketing
collateral.
Updated MentCom Application
Day 4 Thursday,
28thJune
Day 5 Friday,
29thJune
MentDoc Word Document, Tutorial Script
for Billing Window
Day 6 Saturday,
30thJune
HOLIDAY -
Day 7 Sunday, 1st
July
HOLIDAY -
Week 5(Five)
Day 1 Monday, 2ndJuly MentDoc Word Document, Tutorial Script
for OPD
Day 2 Tuesday, 3thJuly MentDoc, User
Manual
Check and Edit all the sections
in the User Manual.
Day 3 Wednesday,
4thJuly
MentDoc Check and Edit all the sections
in the User Manual, Update the
MentDoc training presentation.Day 4 Thursday,5thJuly
Day 5 Friday, 6thJuly MentDoc, Brochure Word Document, Tutorial Script
for My Reference Corner,
Prepare Brochure for the
MentDoc
Day 6 Saturday,
7thJuly
HOLIDAY -
Day 7 Sunday, 8thJuly HOLIDAY -

Week 6(Six)
Day 1 Monday,
9thJuly
Office Prepare for the Survey, Team
discussions
Day 2 Tuesday,
10thJuly
Field Work, Survey
(collect the responses)
Visit to Lady Hardinge Hospital,
Connaught Place, Delhi
Day 3 Wednesday,
11thJuly
Visit to Safdarjung Hospital, Delhi
Day 4 Thursday,
12thJuly
MCom 1st Half- Discussion about the
survey and report of the survey
2nd Half- Updated MentCom
Application, Check if the more
changes are required or not,
Finding the MentCom images for
the mobile application.
Day 5 Friday,
13thJuly
MCom Changes to MentCom App
Day 6 Saturday,
14thJuly
HOLIDAY -
Day 7 Sunday,
15thJuly
HOLIDAY -

Week 7(Seven)
Day 1 Monday,
16thJuly
MCom MentCom changes to the app
Day 2 Tuesday,
17thJuly
MDoc Analysis of the up gradation of the
website MDoc
Day 3 Wednesday,
18thJuly
MCom Up gradation to the app
Day 4 Thursday,
19thJuly
Discussion Talk about the Internship Project,
guidelines
Day 5 Friday,
20thJuly
MCom Overview of the app
Day 6 Saturday,
21thJuly
HOLIDAY -
Day 7 Sunday,
22thJuly
HOLIDAY -
Week 8(Eight)
Day 1 Monday,
23rdJuly
Questionnaire
Analysis
Describing pie chart with proper
and supportive text.
Day 2 Tuesday,
24thJuly
MDoc Creating Login credentials for the
doctors for the purpose of MDoc
Day 3 Wednesday,
25thJuly
MCom Images for the MCom App
Day 4 Thursday,
26thJuly
Last working Day Complete overview of the website
as well as the application
Day 5 Friday,
27thJuly
Submission Completion and submission of all
the assignments covered
Day 6 Saturday,
28thJuly
HOLIDAY -
Day 7 Sunday,
29thJuly
HOLIDAY -

In a whole it was a life time opportunity for me to gather the whole information
from the starting to the end means from the study of the online platform to make it
user friendly itself. Really it was amazing experience where I got to know about
the various kinds of procedures undertaken in an online business for its survival
and growth in the corporate world.
Enrich believe that every adolescent can develop effective skills for their life,
which will equip them to take charge of their own well-being and pave for a
healthy and positive future.
Rather than the production, I understand the various departments working there
and their importance like technological department, HR department, Designing
department and some other departments. Every department was related to another
means everyone is connected in a long chain brother. Every individual department
is individually playing the role with reference to the other departments which is
very important to run any of the firm and this clearly defines team work.
It is a company with is started in June 2018 by Dr. Gorav Gupta (reputed senior
psychiatrist in Delhi) and his team. The services catered by MentCom have been
designed solely for different mental health patients to connect them with mental
health professionals like neurologists, psychiatrists, clinical psychologists and
other allied professionals.
Being an intern in Mentcom Info Tech Pvt. Ltd. specialized in Product
Development and Market Analysis.
I laid main emphasis on the 4 phases-
Presentations and writing, research part, competitor and market analysis,
user friendly application and website.
This internship report will be life time valuable to me as it contain the various
researches done by me while working there as a internship candidate.
It was a really a great opportunity for me to understand the whole process in front
of the eyes even practically. Thanks to the Enrich. and Mentcom Info Tech Pvt.
Ltd. for giving me the opportunity to pursue this internship.

Table of CONTENTS
CHAPTERS 1 Introduction
 INTRO
 OVERVIEW
 OBJECTIVE
 SCOPE
CHAPTERS 2 Company Profile
 PROFILE
 HISTORY/BACKGROUND
 LOGO
 BOARD OF DIRECTORS
 PRODUCT PORTFOLIO
 MISSION
CHAPTERS 3 Literature Review

CHAPTERS 4 Research Methodologies
 MARKET RESEARCH AND SEGMENTATION
 TOP LEADING COMPANIES
 COMPETETOR ANALYSIS
 PILOT RESEARCH
 QUESSTIONNARE
CHAPTERS 5 Data analysis and interpretation
 DATA COLLECTION (SOURCES)
 DATA ANALYSIS (TOOLS USED, TECHNIQUES)
 SWOT ANALYSIS
CHAPTER 6 Findings recommendations and conclusion
 ASSESSMENT OF THE INTERNSHIP
 CONCLUSIONS
 MANAGEMENT LEARNINGS
 BIBLIOGRAPHY

CHAPTER 1
(INTRODUCTION)
1.1. INTRODUCTION
1.2. OVERVIEW
1.3. OBJECTIVE
1.4. SCOPE

1.1 . INTRODUCTION
Introduction of the management field
As per the studying criteria of three years Bachelor of Business Administration
every student has the choice to undergo practical training of 2 months. As my
interest to the Digital and Practical Training in the Product Development and
Market Analysis, I choose to work with a start-up company named “Enrich.”.
Enrich., Enriches your life through online counselling anytime anywhere with
expert of your choice.
Enrich displays “mirror, guidance, enrichment” to the adolescent’s child. Enrich
provides assessment and screening tools, online counselling programs and
programs for self enhancement. Working for well being under 4 main domains -:
Social, Emotional, Academic and career(SEAC Model), making our model unique
and holistic in its approach.
Mentcom Info Tech Pvt. Ltd., MentDoc is a superior alternative to the traditional
paper-based record keeping for a patient/client. The records can be electronically
shared between health care professionals in a healthcare setting or otherwise,
maintain the defined standards of efficiency, confidentiality, and security of
medical records.
MentCom provide a user friendly environment with very high quality of data
security and honest price. It is a company which connects you with a doctor,
diagnostic centre and pharmacies in an easy manner. It is an application which
secures your previous history for future for better treatment.

1.2. OVERVIEW
In present scenario, the practical training is an essential part of management
stream, it helps an individual to visualise the management practice in the
theoretical aspects in which we have learnt on Product Development and Market
Analysis.
Due to the summer internship, I learnt many aspects of Product Development
(Product enhancement, Port Folio), Digital Marketing (Business Development
Process, Content Writing and Social Media), Market Analysis (Data Collection and
Analysis). The company asked me to do their competitive research and told to
found “Mentcom Info Tech Pvt. Ltd.” USPs and research of our target
segments digital habits. With the help of research we got flow of what are the
major criteria’s we need to have.
Digital marketing start-up companies follow a standard process of approaching
clients. These are certain steps which cannot be alerted or skipped. These followed
in sequences and executed after evaluating the process again and again. In digital
marketing your team should be strong enough to deliver what your client
expecting, as under digital marketing and product development everyone work is
interconnected.
After the completion of the training period every student have to make a training
report; to showcase his/her work which he/she has done in an organisation in
his/her training period.

The project is based on above subject Product Development, Market Research,
Data Analysis which we will learn in the programme.
A project is divided into two major parts;
1. First is the secondary part- which gives brief the study about Company
Profile, Product and Market Study.
2. Second is the primary part- which gives brief the study about Data
collection, Research Methods and Tools.
An extensive Literature Review is done on the concepts and theories related to web
advertising. A review of the various research articles is undertaken to take a note of
and acknowledge work that has been done in the field of Product development as
such. The researcher has collected secondary data from reputed Articles, internet
websites, Blogs, E-commerce impacts, trends of online marketing.
It was an amazing experience working virtually and on field. I came to many new
technologies of digital marketing, corporate world etc. The project contain the task
which has been done by me during my internship as well as what I have learnt
from it.
These are the aspects which I have discussed in my internship project work at
“Enrich. and Mentcom Info Tech Pvt. Ltd.”, New Delhi for 2 months.

1.3. OBJECTIVES
Enrich has been designed to provide:-
Mirror - Assessment and Screening Tools, evaluating and screening ourselves
for deeper and clear understanding of ourselves.
Self-Reflection, it helps us understand ourselves, our interests, our beliefs, our
likings, and reflect on our achievements and what we would like to improve upon.
With Self-Reflection comes greater Self-Awareness and Self-Regulation. The
purpose is simple; to stop, think and reflect!
Social and Emotional, It helps us to understand our social and emotional
responses and coping behaviours in different contexts.
The Academic concerns mirror screens various domains that can contribute to
academic problems in an adolescent.
Career Clarity, to get extreme clarity to make a career decision on the cluster of
careers that might suit his/her personal traits, interests, aptitude, values and skills.
Guidance - Online Counseling Programs
Enrich Online Counseling Programs have been designed to make adolescent
guidance services available, accessible and private for the adolescents in their
comfort environment, however, only under the supervision of a parent/ guardian.
Online Consultation: This contributes towards adolescent’s healthy development.
Adolescent Mentorship Program,
Academic Guidance Program,
Enrichment – Programs for Self-Enhancement.

MentDoc has been designed to simplify and provide:-
1. Effective tool for Diagnostic clarification based on the ICD-10 classification
of Mental and Behavioural Disorders.
2. Appointment Scheduling - Past and future medical facility appointments and
Consultation Management.
3. Recording patient details – contact, previous history, allergies or
complications, emergency contacts,
4. Patient Education and Patient Engagement, progress summaries, notes and
treatment plans, Prescriptions and Doctor’s recommendations.
5.
MentCom has been designed to provide:-
1. Online platform to search and Seamless connect between the patient and
Mental Health Professional. Single platform for all queries and support at
the click of a button.
2. Effective record sharing between patients and Mental Health Professional.
3. Accessibility to Pharmacies and Pathological Laboratories.
4. Secure and Reliable platform for recording personal medical information
and Confidentiality, Safety and Security of Records
5. Feasibility of scheduling appointments and follow-ups.
6. Timely reminders for Appointments and other data.

CHAPTER 2
(COMPANY PROFILE)
2.1. PROFILE
2.2. HISTORY/BACKGROUND
2.3. LOGO
2.4. BOARD OF DIRECTORS
2.5. PRODUCT PORTFOLIO
2.6. MISSION

2.1. PROFILE
Our journey
ENRICH
(2016)
•Holisticwell-beingsolutionsforadolescents.
WE LISTEN
(2017-18)
•End-to-Endonline counsellingplatform.
MENTCOM
INFOSOFT
PVT. LTD
(2018)
•Comprehensiveonline platformforrichdoctor-patientengagement.

MIRROR
It comprises of screening tools under different domains that help us to evaluate
and reflect upon, and this evaluation comes with a detailed feedback of the
findings, including well explained recommendations and suggestions for
improvisation. Mirror includes the following domains:
1. Self-Reflection Mirror
2. Social and Emotional Mirror
3. Academic Mirror
4. Career Clarity Mirror
ENRICHMENT PROGRAMS
Our programs are designed by licensed psychologists and are supported by
scientific evidence, to enhance the overall functioning, including cognitive skills,
executive functioning, self-confidence, intrinsic motivation, persistence, etc.
Enrichment includes the following:
1. Enrichment Capsules
2. Enrichment Programs
3. Enrichment Workshops

 Forms and Documentation according to the mandate by the Mental
Healthcare Bill, Ministry of Health and Family Welfare, Government of
India.
 Diagnosis Clarification using a scientifically designed symptom matrix.
 Easy liaison and communication between multiple
professionals/departments.
 Extended scope and accessibility of services of psychiatrists and
psychologists.
 Effective, secure and confidential record maintenance.
▪ Platform supports compliance with the mandate brought by the Mental
Healthcare Act 2017, Ministry of Health and Family Welfare, Government
of India.
▪ Brings Mental Health Professionals (Psychiatrists and Psychologists) under
one platform.
▪ Easy communication between patients and Mental Health Professionals, and
liaisoning between professionals.
▪ Easy accessibility of services at the click of a button.
▪ Easy accessibility to prescriptions, therapy summaries, reports of clinical
assessments and psychological assessments, at the click of a button.
▪ Easy Patient-Doctor Interaction and Engagement.

2.2. HISTORY/BACKGROUND
About Us:-
A large number of Indians (approximately 60 million- a number greater than the
combined population of some countries like South Africa) –suffer from mental
disorders.
Mr. JP Nadda, Minister of Health and Family Welfare, in his address in the Lok
Sabha in May 2016, revealed that according to the National Commission on
Macroeconomics and Health (2005), about 10-20 million Indians were suffering
from complex mental disorders like schizophrenia and bipolar disorder, whereas
nearly 50 million Indians were suffering from common mental disorders like
depression and anxiety.
With growing awareness of Mental Health and Mental Illnesses in India, the
Mental Healthcare Bill was revised in 2017, bringing reformative changes to
enhance the availability and scope of Mental Health services in the Country.
To support the mandate of the Mental Healthcare Bill for provisions for
maintenance of records and reporting by Mental Health Professionals, and the right
of the patient to assess basic medical records (– a person with mental illness is
entitled to receive documented medical information, pertaining to his diagnosis,
investigation, assessment, and treatment as per the medical record), MentDoc was
initiated as India’s 1st Mental Health EHR (Electronic Health Record) Solution and
Practice Management Solution to assist mental health professionals in diagnosis,
planning investigations and treatment, recording, scheduling appointments,
providing e-prescriptions, manage consultations, etc.

EHR Management through MentDoc-
An Electronic Health Record (EHR) is a digital version of a patient’s summaries
and records. EHRs are patient-oriented records that facilitate an authorized
professional a quick and secure access to information.
EHRs in addition to the above can:
● Contain an individual’s medical history, diagnosis, medication plans,
treatment plans, immunization details, allergies, radio diagnosis and
laboratory/test results
● Help providers take evidence based decisions about a patient.
● Aid and streamline process flow.
A critical feature of an EHR is that information is created and managed by
authorized providers in a format, which makes it capable of being shared
with other providers across many health care organizations.
EHRs are designed in order to share information with other health care
partners – such as laboratories, specialists, medical imaging facilities,
pharmacies, emergency facilities, school clinics and workplace clinics.
MentDoc is designed in a manner that it fulfills all the requirements and tasks
expected from a robust EHR software, thus easing exchange and flow of
critical information.
The Company started its operations in the domain of Mental Well-Being by
creating a model for Mental Health Enhancement and Wellness of Adolescents,
under the name of “Enrich” – catering to aspects of Social, Emotional, Academic
and Career Well-being of Adolescents, by providing screening, guidance and
enrichment services.

Enrich has successfully reached more than 2,000 students through its psychometric
screening and assessment tools and nearly 3,000 students through their workshops,
helping students develop effective skills ranging from self-awareness to self-
enhancement.
The company further expanded into the domain into online guidance and
counselling, by developing programs for self-enhancement and adolescent
mentoring, parent guidance, enrichment services, skill-building, enrichment
workshops, etc, widening the gamut of scope and services. It further extended its
services towards young adults, by developing and delivering well-being programs
to college students and corporate employees. (www.enrichlife.in).
Our services also include telephonic counselling through a dedicated helpline
devised for this purpose and various education and engagement programs that have
been implemented on a timely basis (https://welisten.in).
The services catered by MentDoc have been designed solely for different mental
health professionals like neurologists, psychiatrists, clinical psychologists and
other allied professionals.

2.3. LOGO
Enrich- Online platform for schools, colleges and corporate wellness and
screening tools
MentDoc- Web Application for mental health professionals.
MentCom- Application (Android App) for clinical patients

2.4. Board of Directors
NAME DESIGNATION
Dr. Rajesh Sanghi Chairman & Managing Director
Dr. Gorav Gupta Company Advisor, Senior
Psychiatrists
Dr. Diya Nangia Kapoor
Mr. Adish Jain
Co Founder
Mr. Anupam Gupta Co Founder Career counsellor at
Enrich.
Mr. Vikas Garg
Co Founder & CTO – Enrich
Ms. Anchita Kapoor
Head Adolescent Services &
Project Coordinator
Ms. Pragya Tiwari Psychologist
M.A. PGDCP
Ms. Jasjeet Kaur Psychologist
M.A. CLINICAL PSY.
Tsering Choedon Clinical Psychologist

2.5. PRODUCT PORTFOLIO
Enrich Life MentCom MentDoc
Mirror: Assessment and Screening
tools
 Self
 Academic
 Social and Emotional
 Career Clarity
• PATIENT
ENGAGEMET
• Patient
Management
 EMR- Electronic
Medical Record
(Electronic
Health Record)
 Practice
Management
Platform
 Clinic
Management
 Patient Data
Management
Guidance: Online Counseling
Programmes
 Online Consultation
 Adolescent Mentorship Program:
 Academic Guidance program
Appointment
My Doctors
Prescription
Diagnosis
Lab Test Results
Symptoms
OPD
Billing
Appointment
Follow Up List
Patient
Reference RangesEnrichment: Programmes for self
enhancement
 Cogmed: Cognitive Training
Program(Annual Program)
 Appetence: Aptitude
development Program(For 90
Days)
 Callido: Skill development
Program(Annual Program)

2.6. MISSION
 Marketing strategy development
 Developing marketing tools-brochures, user
manuals
 Visual aids for sales professionals
 Communication for telecallers(inside sales)
 Communication for sales and business
development
 Tutorials
 Literature- Interest Arousal (LBL)
 Videos for introduction
 Content Marketing
 Content for blogs, articles, news feeds,
mailers, proposals, presentations
 Calling and interview scheduling
 Developing training presentations
 Developing training programs for doctors, co-
workers and staff
 Developing training programs for pharmacy
people
 Developing gift boxes for doctors
Market Research
 List of Mental Health Professionals
 List of Psychiatrist hospitals in Delhi/NCR
 Market research for need analysis
 Research Plan for psychiatrists and psychologists
 Developing market research questionnaires

3. LITERATURE REVIEW
A literature review is an account of what has been published on a topic by
accredited scholars and researchers, a literature review surveys scholarly articles,
books and source (e.g. dissertations, conference proceedings) relevant to particular
issue, area of research, or theory, providing a description, summary and critical
evaluation of each work. The purpose is to offer an overview of significant
literature published on topic:
Literature reviews should comprise the following elements
Enrich displays “mirror, guidance, enrichment” to the adolescent’s child.
Working for well being under 4 main domains-: Social, Emotional, Academic and
Career (SEAC Model), making our model unique and holistic in its approach.
Enrich helps adolescents to deliver their best. Enrich believe that every adolescent
can develop effective skills for their life, which will equip them to take charge of
their own well-being and pave the way for a healthy and positive future.
Mentcom Info Tech Pvt. Ltd., MentDoc is a superior alternative to the traditional
paper-based record keeping for a patient/client. MentDoc was initiated as India’s
1st Mental EMHR (Electronic Mental Health Record) Solution and Practice
Management Solution to support the mandate of the Mental Healthcare Bill for
provisions for maintenance of records and reporting by Mental Health
Professionals.
MentCom provide a user friendly environment with very high quality of data
security and honest price. It is a company which connects you with a doctor,
diagnostic centre and pharmacies in an easy manner. It is an application which
secures your previous history for future for better treatment.

CHAPTER 4
(Research Methodology)
4.1. MARKET RESEARCH AND SEGMENTATION
4.2. TOP LEADING COMPANIES
4.3. COMPETETOR ANALYSIS
4.4. QUESSTIONNARE

4.1. Research Methodology
The descriptive research design is used for analyzing and studying the
development. It is very simple and more specific than explanatory study.
The descriptive study is a fact finding investigations with adequate interpretations.
The descriptive study aims at identifying the various characteristics of a problem
under study.
Research Methodology:-
Research was carried out in order to collect primary data in a step by step and
systematic manner.
Methodology
Being every project work is based on certain methodology, which is a way to
systematically solve the problem or attain its objectives. It is very important lead to
completion of any project work through observations, data collection, analysis.
According to Clifford Woody,
“Research Methodology comprises of defining and redefining problems,
collecting, organizing and evaluating data, making deductions and
researching to conclusions”.
The results of such research are not usually useful for decision making by them,
but they can provide significant insight into a given situation. Although the results
of qualitative research can give some indication as to the ‘why’, ’how’ and ‘when’
something occurs, it cannot tell us ‘how often’ or ‘how many’.
According, the methodology used in the project is as follows:-
 Defining the objectives of the study
 Framing of questionnaire keeping objectives in mind
 Feedback from the employees, Analysis of feedback
 Conclusion.

4.2. TOP LEADING COMPANIES
4.2.1. Zoylo
4.2.2. Practo
4.2.3. DocsApp
4.2.4. Lybrate
4.2.5. Live Health

4.2.1. Zoylo
ZOYLO is a revolutionary online healthcare platform that connects users to the
entire spectrum of healthcare services creating a resourceful ecosystem of service
providers.
Zoylo had made its appearance look attractive and user friendly for the patients.
Zoylo has provided more options to the patients like – Reviews, Cancellation and
Refund.

4.2.2. Practo
Practo has made a separate dept. of each disorder for making it convenience for
the doctor as well as for the patient for the treatment and the diagnosis
Practo has made the profile tab better for the patients which contains all the
headings under one tab.

Practo has also provided offer, these offers would attract more and more users for
the app.

The App must also provide featured health articles, facts to patients.
Practo also contains medicine selling services to its app, for the ease of the
patients.

4.2.3. Docs App
Docs App had placed a video for teaching the working of the app
Docs App also displays certain labs for the patients.
Practice management, Electronic Health Records, Patient Engagement, and
Diagnosis and Treatment Management.

4.2.4. Live Health App
Live Health Online is the trade name of Health Management Corporation. Live
Health App gives your Health records.
Also provides progress of the test reports, for the motivation regarding the
improvement in the patient.

4.2.5. Lybrate
Lybrate.com innovative online doctor database gives you access to highly trained
medical experts i.e. offers a fast, easy and friendly way to gain access to general
practitioners, dieticians, nutritionists, psychologists and more and we also have
regular blogs from respected experts that give you tips and advice on health and
well being.
They also gives statistics about the variants of your body with accurate numerical.
Lybrate App provides a precise start of the working of the app i.e. not much
complexity for the users and it also provides documented records of diagnosis,
investigation, assessment and treatment.

CHAPTER 5
(Data analysis and interpretation)
5.1. DATA COLLECTION (SOURCES)
5.2. DATA ANALYSIS (TOOLS USED, TECHNIQUES)
5.3. SWOT ANALYSIS

5.1. DATA COLLECTION (SOURCES)
Sources of Data Collection:-
The entire project work has been carried out with help of primary as well as the
secondary data.
Primary Data- It is a firsthand data which is collected by you only. The different
way of collecting primary data is personal interview, questionnaire, survey etc.
Sources of Primary Data:-
 Experience with employees in the organisation.
 Questionnaires and Schedules that were designed and used to procure
primary data.
 Various informal discussions during lunch hours and tea breaks.
Secondary Data- It is collected from already exciting sources in various
organization records. Secondary data for the study were collected from the
websites and other previous studies.
Sources of Secondary Data:-
 Interactions with employees already working in the firm.
 Company data and other useful articles.
 Valuable suggestions given by members working in the HR Department.
Respondents across all the interns were working in the morning and afternoon
shifts.
The questions were framed in a manner so that respondents are easily able to grasp
the essence and do not get confused with the wording of the questions.

5.2. DATA ANALYSIS
Data Analysis
A questionnaire was floated among the members and the interns of the Mentcom
Info Tech Pvt. Ltd. for survey regarding the Mental Health Act 2017 (MHA-2017)
who had to fill in the responses from the various Psychiatrists and Psychologists as
well as the HOD must fill the responses for himself / herself.
The questionnaire was divided into two parts each, these were:-
• Rating as per the degree of user friendly for the MHA-2017
• Rating the Digital Recording as per the time period (6 months, 1year, 3 years).
First part contained fifteen questions and the next part contained five questions,
wherein each respondent had to mark the response on the degree of Strongly Agree
to Strongly Disagree for the person he /she was filling it for.
For example, the first line of the questionnaire Rating Provisions updated as per
new MHA-2017 need restructuring in current practice management techniques, in
between laid a Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree.
The same was repeated for the second part of the questionnaire.
Hence a person would mark Strongly Agree if the person needs the reconstruction
of MHA-2017 or Strongly Disagree if he is comfortable with the provisions
updated as per new MHA-2017 and mark anything in between from Strongly
Agree, Agree, Neutral, Disagree, Strongly Disagree as per his opinion about the
person for whom the questionnaire was filled.
Hence a person would mark Highly Feasible if he needs recording to be done
manually as per the time period or Highly Unfeasible if he is in favour of recording
on the online platform with respect to the time period. And mark anything in
between from Highly Feasible, Feasible, Unfeasible, Highly Unfeasible as per
his/her opinion about the recording with the duration for whom the questionnaire
was filled.

Tools and Technique used
Tool used for data collection:-
A structured questionnaire was developed on a four point scale.
The questionnaire was constructed in a manner that questions simple and easy to
grasp.
Questionnaire was framed in accordance to different dimensions namely:-
1. Strongly Agree
2. Agree
3. Disagree
4. Strongly Disagree
Use of dimensions made it easier to analyze the responses in a proper manner.
So, that the analysis of responses is accurate to the highest possible degree.
The questionnaire was structured in such a way that complete anonymity of
employees was maintained.
Technique of Data Collection:-
Responses were collected on a personal basis by going to the respective
psychologists and psychiatrists. The responses were collected from one individual
at a time and results were kept strictly confidential to maintain complete
anonymity.

5.3. SWOT ANALYSIS
Enrich.
Strengths
Enrich comprises of screening
tools that help us to evaluate and
reflect upon, and this evaluation
comes with explained
recommendations and suggestions
for improvisation
 Extensive distribution network
 Better understanding
of adolescents psyche
Weaknesses
 Dependence schools and the
counsellors.
 Require more new techniques of
providing services
 Better counselling services
provided by companies other than
Enrich.
Opportunities
 Estimated annual growth of 20%
 Low per capita consumption
 Changing adolescent’s
preferences, choices.
 Era of counsellors, career
guidance.
Threats
 Increased marketing, publicity
cost.
 Many other institutions providing
guidance.
 Entry of various new entrants.
 Threat of duplicate ways of
process thus hampering image and
value.

MDOC and MCOM
Strengths
 Low and mid price range
 User friendly and focused
on user’s satisfaction.
 Easy Patient-Doctor Interaction
and Engagement
 Forms and Documentation
 Diagnosis Clarification
 Easy liaison and communication
between multiple
professionals/departments.
▪ Easy accessibility at the click of a
button.
 Effective, secure and confidential
record maintenance.
Weaknesses
 Dependence on Mental Health
Professionals and Patients.
 Require more innovations and new
ideas.
 Require much attention towards
marketing of the product.
Opportunities
 Low per capita consumption
 Better scope for such products.
 EMHR(Electronic Mental Health
Record)
Threats
 Increased development cost.
 Many competitors already in the
market.
 Entry of various new entrants.
 Threat of counterfeit and duplicate
products thus hampering brand
image and brand value.

CHAPTER 6
6.1. ASSESSMENT OF THE INTERNSHIP
6.2. CONCLUSIONS
6.3. MANAGEMENT LEARNINGS

6.1. ASSESSMENT OF THE INTERNSHIP
 Before I went to do the internship I was theoretically sounded but I didn’t
have any practical knowledge, it is all for the Enrich. group to companies
who allowed me to out the internship in their co.
 Theoretical knowledge is some else and Practical knowledge is something
else. From the book or the classroom knowledge we can have the basic idea
how it is but in real life it’s very struggling.
 I understood how the teamwork plays its role for the running of a production
unit.
 I understood how the management people is handling the whole unit and
manipulating all the team members. I was really a very struggling job with
lots of challenges.
 I understood the industry designing process from the very beginning to the
end means where product is available to the normal customers.
 As Mentcom Info Tech Pvt. Ltd. is having more or less all the different
types of steps to be followed, I gathered more or less all of them.
 Even I understood different stages of the Product Development process.

 The planning department plays the most important role as doing production
in planning way is really very important otherwise everything is gone a mess
up.
 Technical department and IT dept. Also plays a very important role.
 Special thanks to Mr. Anupam Gupta and Mr. Adish Jain who helped me a
lot to understand the company prospect, Human resource process and the
management strategies.
 Thanks to IT dept who also cooperated with me to understand the additions
and changes in making out the product.
 As Mentcom Info Tech Pvt. Ltd. itself is an online platform so I understand
how the online marketing process that how they are managing.
 The most important thing which I noticed there in the corporate world that
they laid huge emphasis on user attraction and comfort levels which finally
increases the aesthetic value of the product.
 The security system is quite enriched which is very important.
 Punctuality and formality is practiced inside the office, which brings the
corporate behaviour in the interns.
 Finally I would like to say Mentcom Info Tech Pvt. Ltd. is a company for
Mankind.

6.2. CONCLUSIONS
The past months of my internship have been very instructive for me. Enrich. has
offered me opportunities to learn and develop myself to many areas. I gained a lot
of experience, especially in the research part and the competitor analysis. A lot of
tasks and activities that I have worked on during the internship are familiar with
what I’m studying at the moment. I worked on many areas where I did different
work. This gave me the chance to find out which areas I want work in after my
education. The area that I found most interesting is Digital marketing and Survey
of our respondents. By developing on online platform, I had lots of research where
I had to find the best way to showcase ourselves in front of the users. I learned
many things about Product Development, Digital Marketing, Competitive
Research by using and learning about social media tools.
Enrich. helped me to gather the practical knowledge by giving me a chance of
internship under your company. For the first time I saw the practical corporate life
and get to know about how does its works, it was really amazing to know all about
the Developing and Digital Marketing process. I gone through each and every step
of the product development process and tried to understand the work. These days
Mentcom Info Tech is growing towards the Online Appearance and corporate
world.
I wish Mentcom for doing a great job and I will happy to be a part of Mentcom
team so that I can do the same prestigious task.
The summer internship project helped me to understand how the corporate
business works. The various departments and its functions and how all are
interrelated to each other.

Mentcom Info Tech Pvt. Ltd. is an online platform based digital marketing firm
which shows me the complete process of how they work at each functional level,
especially about the Product Development and it was my job profile. It is a basic
process for which intensive research is to be conducted to find out the target
audience, clients, sponsors etc. The Business Development process starts from
research and ends at project closure. This project has made me understand the
various key points which are considered to crack a deal, how to deal with different
people.
As a bonus, I got to experience the event marketing the process. I learned how the
marketing and promotional activities occur. So I also learned how the
administrational process occurs by maintain contact with the venue, vendors.
During my 2 months internship, I want to actively contribute to the company’s
objectives by applying the knowledge I obtained during my education such as the
important aspects of communication including advertising, media, organisation and
management.
And also internship had helped me improve my English language by working
along with colleagues and communicating with our respondent during the survey
and clients of the internship company.
I realized the marketing of a product is very essential in the process of positioning
in the market of a product to selling of it.
Overall we say that if we are in a modern world with it the marketing should also
be modern marketing.
This internship report will be life time valuable to me as it contain the various
researches done by me while working there as a internship candidate.
It was a really a great opportunity for me to understand the whole process in front
of the eyes even practically. Thanks to the Enrich. and Mentcom Info Tech Pvt.
Ltd. for giving me the opportunity to pursue this internship.

6.3. MANAGEMENT LEARNINGS
Get to know about the challenges and opportunities for digital marketing in India.
Gain basic understanding of Product Development, Market Analysis, Competitive
Analysis, Market Positioning, Digital Marketing, Online Platform etc.
Fulfilling each and every requirement of client is very important regardless of
whether that requirement is small or big.
I experienced the corporate feeling which gives me a good exposure.
I was able to put in practice what I have learnt in my first year of BBA.
Leadership quality, it’s all about the impact you have on other people. You need to
have leaders within an organisation. Leaders will with the customers, project, etc
as a leader.
Healthy competition forced to better job the trick is to learn from your competitors
quicker than they can learn from you. Always look for your competitor’s strengths.
How to do a formal communication, the way how to communicate with each level
of management to get work done?
Digital marketing work is all about a teamwork and it always try to give best out of
all.
Time management is the big management lesson I have a learnt as make individual
more divert to works it work.

Internship project

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