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New product development Airbus A380

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New product development Airbus A380

  1. 1. New Product Development Airbus A-380
  2. 2. Introduction: Airbus A-380• Double-deck, wide- body, four-engine jet airliner• Largest Passenger Aircraft.• Capable of Carrying 853 Passengers.
  3. 3. DEFINING BUSINESS GOAL
  4. 4. Airbus A-380: Goals• To gain a strategic advantage over its arch rival Boeing• To enter into the VLA segment of the aircraft industry
  5. 5. Airbus A-380: Goals• Economic Advantage
  6. 6. Airbus A-380: Goals• Fill the Gap
  7. 7. Airbus A-380: Goals• Change the Industry Structure• Change from the Point to Point Structure to Hub and Spoke Structure.
  8. 8. PRODUCT DEVELOPMENT OF A-380
  9. 9. Channels for the Birth of A-380• Product Improvement• Technological Innovation
  10. 10. A-380: Concept GenerationAirbus organised four teams of designers, one from each of its partners• Aérospatiale• Deutsche Aerospace AG• British Aerospace• CASAto develop Very Large Commercial Transport Aircraft designated A3XX
  11. 11. A-380: Value analysis
  12. 12. A-380: Value analysis
  13. 13. A-380: Product Design & Development• Choosing of a double-decker design versus a single deck standard design.• The above design gave more passenger volume.• Extensive market analysis with over 200 focus groups to develop the product.
  14. 14. A-380: Product Design & DevelopmentVarious product test carried out.• Handling, speed, High altitude test, Evacuation test, wing failure test.• A380 received European Aviation Safety Agency (EASA) and United States Federal Aviation Administration (FAA) approval to carry up to 853 passengers
  15. 15. A-380: Production• Major structural sections of the A380 are built in France, Germany, Spain, and the United Kingdom• Components of the A380 are provided by suppliers from around the world; the five largest contributors are Rolls-Royce, Safran, United Technologies, General Electric and Goodrich
  16. 16. A-380: Production
  17. 17. A-380: Production
  18. 18. Airbus A-380 as of now• Cumulative orders of A-380 as of July 2011.
  19. 19. CONCLUSION
  20. 20. References• “Airbus vs. Boeing in Super Jumbos” by Benjamin E and Pankaj G., Harward Business School working paper.• www.airbus.com• Image courtesy: www.wikipedia.org
  21. 21. THANK YOU

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