Dharam is a firm believer and advocates the ‘Good Design-thinking is Good Business.’ Regrettably, for a good number of people, the word 'design' equals drawing, painting, aesthetics, styling, etc. However, significantly fewer people can associate the correct definition 'Design' equals to the 'Problem-solving' process. The good 'Design-thinking' approach encompasses several tools that enable us to arrive at adequate solutions. The problem can be of any nature, from structural design to cultural appropriation, style segmentation to meaningful communication, corporate branding to products/services branding, or Emotional innovation to Process Innovation. What drives Dharam in his professional life is practically proving how 'Good Design thinking' translates into 'Good Business' to entrepreneurs, business owners, and startups. He has acquired his Masters in Branding degree from the University of the Arts London and is also an alumnus of the prestigious London College of Communication.

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7. The Research Study found that,
as a whole, CSP imagination skill
outperforms the other factors
when it comes to coming up with
better (design) business ideas
and making good decisions.

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If one is ranked high in all three areas of imagination skills, one will
develop more ideas than others, and those ideas will be sounder.
A successful entrepreneur knows most of the creation in the business
is coming up with plenty of good ideas.

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