Content Repurposing: Reuse/repurpose your content to increase blog readership & social sharing. Build & engage an audience. Are you repurposing your content?

1. Increasing Blog Readership & Social Sharing
with Content Repurposing
Image via bluepolotinteractive.com
High quality content created on a blog has amazing potential to be shared,
increasing blog readership. However, just creating content; sharing it in its
original form on many channels multiple times will continue to yield
diminishing results. Results are diminishing because Social Networks and the
blog-sphere continue to be bombarded with content. As a result, too much
quality content will be overlooked. Now if you are reading this confusedwhat
to do next, relax you are not alone. When I started blogging I thought the very
same thing. Here is where content repurposing can help.

2. Creating Channels for Content
However, before content can be repurposed, channels to share the content
must be established in addition to a blog and LinkedIn . These additional
channels that you create will ensure that yourcontent reaches a broader
audience which increases opportunities for social sharing. I would start by
create accounts on other social networks such as Twitter, Facebook, Google+,
YouTube and SlideShare.
Rewriting/Repurposing a Blog article
Blogs can be republished on additional platforms. For example, I publish my
content on Wordpress, tumblr and LinkedIn.
The Title of the republished blog
The first I would do is to change the wording of the title or put the title in the
form of a question. Putting the title in the form of a question invites the
audience to weigh in.
Your title shouldreflect what the topic that you are writing about while being
engaging to readers. Most people just skim the headlines as they are
bombarded with content, in other words you have just seconds to catch their
attention.

3. Additional popular titles include:
1. How to's,
2. lists ex 7 ways to _______
Calls to Action
A great call to action would be: feel free to comment, or asking a question of
the reader at the end of the post. By having a call to action to comment,
readers are more likely to start a discussion and share the content. It is
important to talk with your audience and not at them.
SEO tags Keywords
Make sure to pick keywords that reflect your topic. Wordpress and tumblr
allow users to include as many as they would like while LinkedIn's platform
allows only three.
Images
Make sure when you upload an image that it reflects what your post is about.
About the Author section
I would add an about the author section at the bottom of each article. This is
another great way to showcase the author’s expertise; incorporating a call to
action such as: see how we can help or click here to sign up for a free demo.
Repurposing Formats beyond a blog
The contents of the article can be put into different formats such as: a
PowerPoint, YouTube video, ebook, whitepaper, newsletter, publication and

4. Podcast. All of these formats can be uploaded to Slideshare. The article can be
published to LinkedIn’s publishing platform as well. Your article can also be
written having presentations and videos embedded in the article itself. There
are endless ways to repurpose content.
How have you repurposed your blog content? Comment below.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. He
has worked on various marketing assignments that include a Start Up,
Political Campaign & a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing
Representative in the Dental industry. In this role, he taught and trained
Dentists on the company’s products and services using a consultative selling
approach. He also supported the company’s marketing efforts at industry
trade shows & in the field through lead generation of Digital Technology along
with large Dental Equipment.
He writes and publishes a business blog on the topics of Sales, Marketing &
Social Media entitled Sales, Marketing & Social Media Today.
Dan is seeking a full time marketing role in New York City. He is interested in
roles in Direct, Digital, Content & Social Media Marketing. If your company is
hiring for roles in these areas, contact him directly via a free LinkedIn
Message or email him at Dan@DanGalante.com to set up interviews.

5. About the Author
Dan is passionate about using Marketing to help businesses drive sales. He
has worked on various marketing assignments that include a Start Up,
Political Campaign & a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing
Representative in the Dental industry. In this role, he taught and trained
Dentists on the company's products and services using a consultative selling
approach. He also supported the company's marketing efforts at industry
trade shows & in the field through lead generation of Digital Technology along
with large Dental Equipment.
Dan is seeking a full time marketing role in New York City. He is interested in
roles in Direct, Digital, Content & Social Media Marketing. If your company is
hiring for roles in these areas, contact him directly via a free LinkedIn
Message or email him at Dan@DanGalante.com to set up interviews.