The document discusses strategies for motivating and engaging developers and operations teams. It outlines five principles for DevOps, including providing simple, clear direction; intuitive onboarding; collaborative tracking and strategy; and asynchronous infrastructure. It also notes that humans respond well to incentives and rewards, both intrinsic rewards like thanks emails and blog posts, as well as extrinsic rewards like invitations, referrals, and testimonials. Fairness, status within teams, and a sense of meaningful work are also important for motivation. The document advocates for hypothesizing, experimenting, and optimizing engagement strategies.

1. Hacking Humans
@jonobacon

3. JONO
BACON
CONSULTING

5. DEV OPS

7. Developers
O
ps

8. Developers
O
ps
Product

9. Developers
O
ps
Product
Design/UX

10. Developers
O
ps
Product
Design/UX
M
arketing

11. Developers
O
ps
Product
Design/UX
M
arketing
Sales

12. Developers
O
ps
Product
Design/UX
M
arketing
Sales

13. Developers
O
ps
Product
Design/UX
M
arketing
Sales

14. Developers
O
ps
Product
Design/UX
M
arketing
Sales

15. IRRATIONAL

16. IRRATIONAL

17. IRRATIONAL
Predictably

18. Behavioral Economics

22. ?

24. System 1

25. System 1
System 2

28. FIVE PRINCIPLES FOR DEVOPS

29. Simple, Clear, Predictable Direction
1

31. Why
Participate?
Build
Skills
Tangible
Engagement
Tangible
Validation
Setup
Tools
Solve
Problems
6
5
4
3
2
1
CLEAR, INTUITIVE ONBOARDING

32. OPEN AND COLLABORATIVE TRACKING

33. Choice and Collaboration Is Important to Us
2

35. COLLABORATIVE, HACKABLE STRATEGY

36. ASYNCHRONOUS INFRASTRUCTURE

37. Our Work
Needs Meaning
3

38. Developers
O
ps
Product
Design/UX
M
arketing
Sales

39. Developers
O
ps
Product
Design/UX
M
arketing
Sales

41. Fairness Is Critical
104
We Respond Well To Incentives and Rewards

42. SUBMARINESTATED

43. SUBMARINESTATED

44. SUBMARINESTATED

45. Intrinsic & Extrinsic

46. Intrinsic & Extrinsic

47. Intrinsic & Extrinsic
Thanks Email
Blog Post
Social Media
Invitations
Exec Calls
Direct Lines
Referrals
Testimonials

49. Status and Teamwork Matter
5

51. 1
2
3
4
5
6
Regulars
New
Core
Casual

52. 1
2
3
4
5
6
Regulars
New
Core
Casual

54. Hypothesize &
Experiment &
Optimize.

55. 66 DAYS

56. jonobacon.com/join@jonobacon
Q&A