10. Mass Reach / Direct Response Solutions
Consume Majority of Ad Dollars
FACEBOOK
Pinterest
Google
Programmatic
Ad Networks
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
11. When Traditional Media worked, it didn’t
have this problem
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
12. Advertising Spend:
Online vs. Offline
(this will continue…)
70
60
50
40
Print
30
Digital
Billions
20
10
0
2011 2012 2013 2014 2015 2016 2017
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
13. Annual Revenue for Digital Publishers
120
100
80
60
40
LESS THAN
$100 MILLION
20
0
Yearly Revenue
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
14. A Challenge For Publishers to Overcome
PREMIUM
REMNANT inventory
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
25. We grew to be a
Decent-Sized business
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
2005
2006
2007
2008
2009
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
26. “Streetwear's bold styles and outlandish patterns either grab
you immediately or they don't – no one's ambivalent about a
Playa's Club gold-studded teal sleeveless hoodie. Make the
call and move on, with Jack Threads.”
Thrillist Boston – October 9, 2008
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
35. Huge Increase in Lifetime Value
$100+
$3-$20
Thrillist Brand
PremiumMedia
RPM
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
36. Annual Revenue for Digital Publishers
120
100
80
60
40
LESS THAN
$100 MILLION
MORE THAN
$100 MILLION
20
0
Yearly Revenue
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT