9. POST 1
@WellaHair
@SophieT said YES, but to what? Find out
in D-1 ⃣0 ⃣ days!
#WellaHair #WellaLove
@WellaProfessionals
Sophie said YES, but to what? Find out in
D-10 days!
ANIMATED TEXT
Teasing about what Sophie said
YES to
Date: Aug. 21st
10. POST 2
@WellaHair
…until we reveal something super top
secret, and super exciting! ! ! . Find out
what @SophieT said yes to very, very
soon…
#ComingSoon #WellaHair #WellaColor
#WellaLove
@WellaProfessionals
…until we reveal something super top
secret, and super life (aka hair) changing.
Rendez-vous in 3 days to discover what
Sophie Turner said yes to! GIF
Edited GIF to tease Sophie’s
makeover
Date: Aug. 22nd – Aug. 29th
11. POST 3
@WellaHair
We're revealing our newest addition to the
Wella Family with @SophieT and
@cwoodhair tomorrow. Get ready to say
YES! Comment below to guess what it is for
a chance to win it. 👇 🎉
#WellaHair #WellaColor #WellaLove
@WellaProfessionals
We're revealing our newest addition to the
Wella Family with Sophie Turner and
Christian Wood tomorrow. Get ready to say
YES! Comment below to guess what it is for
a chance to win it. 👇 🎉
GIF
Teasing Sophie’s transformation
Date: Aug. 22nd – Aug. 29th
13. I SAID YES TO BLONDE WITH WELLAPLEX
Sophie reveals that she said YES to Wellaplex,
in her own way to fit their Instagram’s personal
style and aesthetic.
@SophieT
Remember the time I said
#YesToBlonde? For hair strong enough to
handle any color change, choose
WELLAPLEX like I did.
#WellaHair #YesToWellaPlex #YesToColor
Date: Sept. 1st
TAGGING
Tag @WellaHair
in the photo
14. POST 4
@WellaHair
@SophieT said YES… to WELLAPLEX 🎉 Our
NEW 3-product system that reconstructs hair
bonds during color services. Link in bio to
find out more about our newest product line!
#YesToWellaPlex #YesToBlonde
#YesToColor #WellaHair #WellaColor
@WellaProfessionals
Sophie Turner said YES… to WELLAPLEX 🎉
Our NEW 3-product system that reconstructs
hair bonds during color and lightening
services. Learn all about these revolutionary
new products now: +URL
LINK IN BIO:
WELLAPLEX
landing page
URL: WELLAPLEX
landing page MOBILE FORMAT IMAGE
When scrolling the user first sees I
SAID YES, and only then what
Sophie said YES to.Date: Aug. 30th
15. POST 5
@WellaHair
For hair strong enough to handle any color
change, @SophieT said YES to WELLAPLEX.
Fearless in the face of going super blonde -
that's what we call #girlpower $
#YesToWellaPlex #YesToColor
#YesToBlonde #WellaHair #WellaColor
@WellaProfessionals
If you're going to go blonde, better have
hair strong enough to handle it. Sophie
Turner trusts Wellaplex to transform her
icy makeover into healthy, flexible hair -
banish your color fear here: +URL
URL: WELLAPLEX
landing page
LINK IN BIO:
WELLAPLEX
landing page
STATIC IMAGE
Showing WELLAPLEX’s
strenghtening benefit
Date: Sept. 1st – Sept. 20th
16. POST 6
@WellaHair
@SophieT has said YES to BLONDE 🖌 with
stylist @cwoodhair using Wellaplex. Don’t
you love her transformation? $
#YesToColor #YesToBlonde
#YesToWellaplex #WellaHair #WellaColor
@WellaProfessionals
Sophie Turner has said YES to BLONDE
with stylist Christian Wood using
Wellaplex. Don’t you love her
transformation? $
INTERVIEW
Sophie Turner explaining why she
said #YesToBlonde
Date: Sept. 1st – Sept. 20th
17. POST 7
@WellaHair
Wondering why @SophieT said yes to
blonde? 🤔 The short answer: Wellaplex '
Link in bio.
#YesToBlonde #YesToWellaplex
#WellaHair #WellaColor
@WellaProfessionals
Wondering why this classic redhead beauty
said yes to blonde? In a word - Wellaplex:
+URL
URL: WELLAPLEX
landing page
LINK IN BIO:
WELLAPLEX
landing page
GIF
Showing Sophie’s transformation
Date: Sept. 1st – Sept. 20th
18. POST 8
@WellaHair
Say YES to color, because Wellaplex is on
your side! (And inside your hair, keeping it
strong and beautiful…). 🔝 💎 Get your dream
color through our bio link! #YesToWellaplex
#YestoBlonde #YesToColor #BondMaker
#Wellaplex #WellaHair #WellaColor
@WellaProfessionals
Say YES to color, because Wellaplex has your
back (and your hair!). No compromising,
reduced damage, only the sleek, strong color
you've been lusting over. Find a Wella salon
to make your dreams come true here: +URL
URL: Salon
finder
LINK IN BIO:
Salon finder
STATIC IMAGE
Revealing Sophie’s strong attitude
Date: Sept. 1st – Sept. 20th
19. POST 9
@WellaHair
Get your bright blonde color when you want
it (right now!) with Wellaplex. Say YES to
BLONDE, link in bio to get your blonde
bombshell on 💣 $
#YesToWellaplex #YesToBlonde #YesToColor
#BondMaker #Wellaplex #WellaHair
#WellaColor
@WellaProfessionals
Drastic lightening doesn't have to be hard…it
can happen in a snap if you have Wellaplex
on your side. Find a salon to bring out your
blonde bombshell today: +URL
URL: Salon
finder
LINK IN BIO:
Salon finder
STATIC IMAGE
Showing Sophie’s new blonde hair
Date: Sept. 1st – Sept. 20th
21. POST 10
@WellaHair
Blonder, better, lighter, stronger✨ . Do like
@SophieT and Say #YesToBlonde
compromise-free with Wellaplex in your
stylists pocket. Find a salon to get your
blonde on ASAP! 😍 Link in bio.
#YesToBlonde #YesToWellaplex #WellaHair
#WellaColor #blonde #blondehair
@WellaProfessionals
Blonder, better, lighter, stronger. Say YES to
blonde like Sophie Turner did, thanks to
Wellaplex. Find a stylist with the power to
keep your hair happy and healthy while you
go to the light side: +URL
URL: Salon
finder
LINK IN BIO:
Salon finder
GIF
Showing Sophie’s transformation
Date: Sept. 21st
