5. NICK MCCULLOUGH
LANDSCAPE DESIGNER, APLD
OWNER, McCullough’s Landscape & Nursery
B.S. Horticulture, The Ohio State University
NICKGARDENGUY NICKMCCLAND
Need to redesign the cover images – think a big pretty image
Introduction (Nick / Allison)
Thank you Garden and Design Blogger for having us….
So why are we talking? Not celeb, not world renouned
3.4 million followers on my board purely related to gardens.
When the top in categories are recipes, quotes and DIY projects
Professional landscape Designer, Owner of McCullough’s Landscape & Nursery
Degree in Horticulture OSU
2013 PPA Young Professional of the Year, 2015 ONLA Young Professional of the year
RED TWIG FARMS:
- Grow Peonies, Ornamental Branches, and other more unique plant material
RED TWIG FARMS:
- Grow Peonies, Ornamental Branches, and other more unique plant material
RED TWIG FARMS:
- Grow Peonies, Ornamental Branches, and other more unique plant material
Place to share knowledge and discussion about landscape design and horticulture,
Purposefully split between MCCLAND and Thinkingoutside the boxwood
Include when we launched the blog and new design
This will be a photo of all the press material I have created lateley
Need to thinks these next two through – Why am I an expert or at least have a clue what I am talking about?
Talk about open brand , social networking, connecting with clients and branding network etc
Early adopter – December 2011 and was addicted and very active
Started being followed by the founder (Ben Silbermamn)
My GARDENS board became one of the recommended follow boards to follow for new users
These boards are now real-time curated find date changed
My boards were included in email blasts of recommend boards to follow
By January 2013 I reached #39 in top pinners ranking
Update this slide to be a photo of our poster in the home somehow
Explain how this is nick in a nutshell and a running joke between us – Nick is very visual and uses books for everyday inspiration
Insert photo of collection:
Pinererest launched in Jan. 2010 in beta and then a graudal roll out.
Subscription based service at the time
When did he go to the first alt summit?
Nick finally joined not until November 2011
Our history in the beging had a parrellel to the success of each
Spring 2012 - Daily growing in followers by hundreds, become a recommend board to follow (static list)
By Jan 2013 #39 in top pinners ranking
PINTERST
70,000,000
(as of July 2013)
Spring 2014:
There are 750,000 million boards, 30 Billion Pin – and that was a 50% increase over the previous 6 months.
By end of 2013
3,474,203
(as of Jan 2015)
How Pinterst algins with clients
How Pinterst algins with clients
Early adopter – December 2011 and was addicted and very active
Started being followed by the founder (Ben Silbermamn)
My GARDENS board became one of the recommended follow boards to follow for new users
These boards are now real-time curated find date changed
My boards were included in email blasts of recommend boards to follow
By January 2013 I reached #39 in top pinners ranking
a place where people can go to get ideas for any project or interest in their life
so much of what you produce comes out of inspiration from other people.
Professional Images – links and urls
Pinterest is a living breathing thing – they launch new designs and functions all the time
I THINK I CAN DELEATE
Pinterest is a living breathing thing – they launch new designs and functions all the time
Pinterest is a living breathing thing – they launch new designs and functions all the time
Need to do both re-pinning and pin creation – both have merits in adding value to your blog.
REMEMBER PINNING IS A TIMELINE - FEED
NEED TO REPLACE IMAGE LOGED IN AS NICK
Blog image – on Pinterest
Include what the image description is on your blog – not just want you titled the image ie whattheworld.jpg
Pixel size matters
Word press
Data on which of our images and content is most popular- what clients like
track of repins and comments (both pinned and regenerated)
Use this content for posts or creating new content
Include data of the most repined images
Data on which of our images and content is most popular- what clients like
track of repins and comments (both pinned and regenerated)
Use this content for posts or creating new content
Include data of the most repined images
Second refer back to our blog and website behind Google searches
33% google
30% Pinterest
20% direct
17% other
Professional Images – links and urls
REMEMBER PINNING IS A TIMELINE - FEED
Tell them what they are looking at – educate, give insider information, etc
Different Languages
Plant Names
CrossPromote
Need to redesign the cover images – think a big pretty image
Need to redesign the cover images – think a big pretty image
Need to redesign the cover images – think a big pretty image
Need to redesign the cover images – think a big pretty image
Need to redesign the cover images – think a big pretty image