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1. Logical Data Fabric: The Future of Data
Management and Analytics

2. #DenodoDataFest
Digital Transformation & Regulatory
Excellence with Logical Data Fabric
VP Director of IT Data Governance
Fifth Third Bank
Jonathan Paul

3. Classification: Internal Use
FIFTH
THIRD
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2021
type
Fifth Third Bank
3
▸ Digital Transformation & Regulatory Excellence
Accelerate Core Modernization
▸ Streamlined data flows providing transparency of impact to product teams. Facilitate lean processes and increase speed to
market of new capabilities within the changing digital environment.
▸ Consume data at the source and eliminate unnecessary movement to consumption. Leverage out-of-the-box reporting &
analytics capabilities when possible. Strategically align tool selection, and proactively address cultural and technology concerns
to enable self-service.
Achieve Regulatory Excellence
▸ Meet heightened OCC, CFPB, and other regulatory expectations on how we are managing our data, including certification,
governance and privacy of our most critical risk and finance datasets.
▸ Apply EDO's Data Management Framework and Capabilities to new and existing data products. Leverage a risk-based approach,
understand standard of care, and surgically apply Enterprise Certification with heightened controls where necessary.
Empower streamlined access to trusted data and analytics capabilities

4. Classification: Internal Use
“
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Classification: Internal Use
99% of companies surveyed are
investing in data…
…92% reporting the pace of
investment accelerating
- Harvard Business Review
https://hbr.org/2021/02/why-is-it-so-hard-to-become-a-data-driven-company

5. Classification: Internal Use
FIFTH
THIRD
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2021
type
Enterprise Data Strategy
5
Why?
Achieve Regulatory
Excellence
Meet heightened OCC expectations on how
we are managing our data, including
certification, governance and privacy of our
most critical risk and finance datasets.
Exceed Customer
Expectations
A modern data strategy starts with
customers (int/ext) expectations and flows
backward, rather than focus on the data or
the technology required to extract, ingest,
transform and present information.
Pursue Adaptability &
Automation
Relentlessly prioritize and improve
operational and technical gaps within our
data ecosystem. Apply the full range of
process improvement disciplines at our
disposal in order to achieve the “to-be” state
for data.
Accelerate Core
Modernization
Streamlined data flows providing
transparency of impact to product teams.
Facilitate lean processes and increase
speed to market of new capabilities within
the changing digital environment.

6. Classification: Internal Use
FIFTH
THIRD
|
2021
type
Enterprise Data Strategy
6
The Data Strategy Pyramid
Compliant Data
Management
✔ Lean Data Governance
✔ Enterprise Data Management
Capabilities
✔ True Data Ownership
1
Resilient Data
Platforms
✔ Enable modernized data capabilities
✔ Proactive lifecycle management
✔ Highly available and scalable data
platforms
2
Modern Data Architecture
✔ Position data as an asset
✔ Publish product/domain-oriented data sets
✔ Implement reusable design patterns
3
Strengthening our foundation
Driving innovation
3
1

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Appendix

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Acceleration to Value

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Jonathan Paul
12
▸ 15+ years with Fifth Third Bank with a focus on efficient risk Manamgent and lean
data governance
▸ Creating an effective and sustainable governance frameworks that deliver value
and measurable outcomes is my passion.
▸ At Fifth Third Bank, I have the privilege to establish an industry leading data
governance framework build by highly motivated stakeholders in an agile
environment. Lead with Data Management as a core pillar of the over all Data
Strategy for the Bank, we are helping to drive a culture that is aware of
heightened expectations for managing data while creating desire for enhanced
technology that not only manages data but accelerate business outcomes.
▸ 1998 Southgate, KY City Festival Pop-a-Shot High Score Champ
▸ VP, Director of IT Data Governance at Fifth Third Bank

13. Classification: Internal Use
FIFTH
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2021
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About Fifth Third
13
▸ Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and
the indirect parent company of Fifth Third Bank, National Association, a federally chartered
institution. As of Dec. 31, 2020, Fifth Third had $205 billion in assets and operated 1,134
full-service banking centers and 2,397 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. In
total, Fifth Third provides its customers with access to approximately 52,000 fee-free ATMs across
the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking,
Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money
managers in the Midwest and, as of Dec. 31, 2020, had $434 billion in assets under care, of which
it managed $54 billion for individuals, corporations and not-for-profit organizations through its Trust
and Registered Investment Advisory businesses. Investor information and press releases can be
viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq®
Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are
offered by Fifth Third Bank, National Association. Member FDIC.

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