1. There is nothing more important than
family and that’s why Idaho Family
Magazine was created.
The free publication arrives on stands
every month to help families thrive.
In every issue we provide practical
information, creative ideas and sound
advice as well as opportunities in our
community that families can enjoy together.
Idaho Family Magazine supports and empowers
moms and dads as they face today’s choices and
challenges throughout all stages of parenting.
Parents are faced with the most exciting and ever-
changing environments ever. Today’s dads are
more involved in parenting and most mothers have
outside jobs. We aim to help parents navigate this
world of change with our printed edition.
QUALITY PRODUCT.
Idaho Family Magazine readers are well-educated,
consumer-oriented parents with children between
the ages of 0 and 15.
We offer an attractive magazine
with a glossy front and back cover
with newsprint inside to keep
advertising costs affordable.
M A G A Z I N E
IDAHO
Our Story
Contact: Melva Bade, Sales & Marketing at 208-501-9024
3612 Overland Road • Boise, Idaho 83705 | FAX (208) 344-4351

2. OUR READERS
91% FEMALE
READERS
75% READERS BETWEEN
THE AGES OF 25 - 54
50% COLLEGE OR POST-
GRADUATE DEGREE
91% HAVE THEIR CHILDREN IN
AFTER SCHOOL ACTIVITIES
3612 Overland Road • Boise, Idaho 83705 | (208) 854-8345 • FAX (208) 344-4351
*Source: The Association of Magazine Media Factbook, 2012-2013
KIDS. FUN. HOME. LIFE.
$50,000 -$100,000 ANNUAL INCOME76%
ENGAGEMENT
Magazine readers spend an impressive
41 minutes with each issue and 73%
of readers read or tap on ads in digital
editions.*
TRUST
Magazines and newspapers are the
most trusted media, ranking higher
than TV, radio or internet. 47% of
Americans trust ads in magazines and
newspapers.*
INFLUENCE
Magazine readers rank #1 and #2
as most influential consumers across
multiple product categories. Magazines
top the list of media influencing
consumers for apparel and clothing.
Newspapers rank 3rd.*
15,000COPIES IN CIRCULATION
33,000+READERSHIP EVERY MONTH
WHERE TO FIND US?
DOCTORS’ OFFICES
DENTISTS’ OFFICES
HOSPITALS
GROCERY STORES
&
CONVENIENCE
STORES
Contact:
Melva Bade,
Sales & Marketing
208-501-9024
M A G A Z I N E
IDAHO

3. M A G A Z I N E
IDAHO
AD SIZES 1x 3x 6x 12x
Full Page $1,178 $1,078 $978 $878
2/3 Page 927 843 753 603
1/2 Page 731 665 593 475
1/3 Page 485 441 395 315
1/4 Page 435 405 350 275
1/6 Page 256 233 208 167
1/12 Page 128 117 104 84
Inside Front Cover,
Page 3 or Inside Back Cover 1,295 1,195 1,095 995
Back Cover 1,395 1,295 1,195 1,095
All rates are net per-edition and include color. A 30-day notice is required for cancellation. All prices are net.
PDF Specifications:
Full Page
Full page with .125 (1/8) Bleed
8.625 x 11.125
Full page Trim Area
8.375 x 10.875
Full page Live Image Area
7.625 x 10.25
1/2 Page
Vertical
3.75 x 10.0625
1/3 Page
Vertical
2.5 x
10.0625
1/4 Page
Square
3.75 x 5
1/6 Page
Square
3.75 x 3.4
1/2 Page
Horizontal
7.625 x 5
1/3 Page
Horizontal
7.625 x 3.25
1/6 Page
Vertical
2.5 x 5
CAMERA READY ADS
• PDF is the preferred file format for digital
ad submission.
• All high-resolution images and fonts must be
embedded in the PDF when the file is saved.
• Create high-resolution PDF.
• View PDF to make sure all elements are correct.
• PDF may be e-mailed or delivered on a CD.
TIFF/JPEG Specifications:
• Image must be flattened and contain no layers.
• Image size must be 300 dpi at 100% of trim size.
• Image mode must be CMYK.
• File may be e-mailed or delivered on CD.
Space & Copy Deadline:
3rd Wednesday of Each
Prior Month
EMAIL ADS TO:
melvab@sterlingmedialtd.com
Contact: Melva Bade, Sales & Marketing at 208-501-9024
3612 Overland Road • Boise, Idaho 83705 | FAX (208) 344-4351
2014 Rates
& Ad Dimensions
2/3 Page
Vertical
5.08” x 10.0625
2.5 x
2.25
1/12 Page
Square