This document provides information on building an ABM technology stack, including key areas like data management, social relationships, content and experience, and advertising and promotion. It also lists experts in marketing technology from companies like Radius, Optimizely, Demandbase, Bizible, and Oracle who can provide advice on constructing an ABM stack.

1. Building an ABM
Technology Stack
Ask the Experts

5. ~150 ~350 ~1,000 ~2,000
2011 2012 2014 2015
~3,500
(3,874 logos)
2016

6. Suite

7. PlaAorm

8. MulD-PlaAorm

9. Bus

15. Commerce & Sales
Data
Management
Social & RelaDonships
Content & Experience
AdverDsing & PromoDon

18. Sco5 Brinker
Editor
chiefmartec.com
Shari Johnston
SVP MarkeDng
Radius
Stephanie Robotham
Head of Demand GeneraDon
OpDmizely
Ashley Chavez
Sr. Dir. of MarkeDng,
Get Smart Content
Peter Isaacson
CMO
Demandbase
Dave RigoC
Head of MarkeDng
Bizible
Andrea Ward
VP, MarkeDng
Oracle MarkeDng Cloud
Nick Edouard
Co-Founder, President and CMO
LookBookHQ