Last week Google released a new feature called +1. Similar to the Facebook “Like” button, +1 gives searchers the option of voting for their favorite products, companies, or places they recommend. In Webmarketing123’s Webinar, Google +1: What It Means to You, you’ll learn: What +1 is and why it matters +1’s SEO and Social implications How you can take advantage of Google +1 today

1. Google +1: What It Means to You
Analyzing the impact of +1 and it’s implications on search and social
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2. Webinar Agenda
What It Is and How It Works?
1 Where you’ll see +1, how to implement on your site, and more
Implications on Search
2 Measuring the potential impact on Paid Search and SEO campaigns
What This Means for Facebook
3 What +1’s arrival signals for Facebook and other social sites
Key Takeaways
4 Integrating +1 into your online marketing strategy
#wm123

3. Webinar Agenda
What It Is and How It Works?
1 Where you’ll see +1, how to implement on your site, and more
Implications on Search
2 Measuring the potential impact on Paid Search and SEO campaigns
What This Means for Facebook
3 What +1’s arrival signals for Facebook and other social sites
Key Takeaways
4 Integrating +1 into your online marketing strategy
#wm123

4. 1 Introducing Google +1
+1 allows you to recommend to your network search results or ads
you found useful
What It Is
- Similar to Facebook’s “Like” button
- “+1” allows you to display a public “vote” for
search results or paid ads that you think your
network should check out
Who Can See Your +1’s
- Google still currently testing this will a small
number of users on Google.com or you can
opt-in today
- Need to be logged into a Google account
- You will see recommendations from anyone in
your Google network (i.e. Gmail, Google Talk,
Google Reader, Buzz) who +1’s something
#wm123 Images courtesy of Google

5. 1 Introducing Google +1 (cont.)
+1 allows you to recommend to your network search results or ads
you found useful
What Happens When You +1 Something
- Similar to Facebook’s “Like” button
- “+1” allows you to display a public “vote” for
search results or paid ads that you think your
network should check out
Where You’ll Find It Next
- On non-Google websites throughout the web
- Code snippet can be implemented on your
site, again, similar to Facebook’s “Like” button
#wm123 Images courtesy of Google

6. Webinar Agenda
What It Is and How It Works?
1 Where you’ll see +1, how to implement on your site, and more
Implications on Search
2 Measuring the potential impact on Paid Search and SEO campaigns
What This Means for Facebook
3 What +1’s arrival signals for Facebook and other social sites
Key Takeaways
4 Integrating +1 into your online marketing strategy
#wm123

7. 2 What +1 Means for Paid Advertising
Implications for search ads and PPC campaigns
Quality Score
- Google has stated that the way Quality Score is calculated is not changing
Benefits to Paid Advertisers
- Click-through Rate will potentially increase as your ads accumulate +1’s
and attract the interest of searchers
- As your ads gain popularity (and clicks) this will improve your ad’s quality
score, leading to lower cost per click and higher average rankings
#wm123 Images courtesy of Google

8. 2 What +1 Means for SEO
Implications on organic results and SEO campaigns
The Algorithm
- In an effort to make their returns as useful and relevant to users, Google
has stated that +1 will be another “signal” used in displaying search
results:
“This is just one of many signals Google may use to determine a page’s
relevance and ranking, and we’re constantly tweaking and improving our
algorithm to improve overall search quality. For +1's, as with any new ranking
signal, we'll be starting carefully and learning how those signals affect search
quality.”^
On Your Website
- You’ll soon be able to add the +1 feature to your website – similar to
Facebook’s “Like” button – and will require implementation of code
snippet
- Google states that they may crawl or recrawl depending upon visitors
who +1 your site’s pages
#wm123 ^http://www.google.com/support/webmasters/bin/answer.py?answer=1140194

9. Webinar Agenda
What It Is and How It Works?
1 Where you’ll see +1, how to implement on your site, and more
Implications on Search
2 Measuring the potential impact on Paid Search and SEO campaigns
What This Means for Facebook
3 What +1’s arrival signals for Facebook and other social sites
Key Takeaways
4 Integrating +1 into your online marketing strategy
#wm123

10. 3 +1’s Impact on Social
Google’s next attempt at becoming a major player in this market
Battle for Advertising Dollars
- Google needs to serve relevant advertising to searchers/users in order
to drive their revenue (cpc model)
- By using +1 data, it can better improve the accuracy of its advertising –
similar to Facebook’s demographic ad targeting model
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11. 3 +1’s Impact on Social (cont.)
Google’s next attempt at becoming a major player in this market
First Things First
- In order for Google (and +1) to be successful, they need buy-in from
their user base
- New user adoption of Google profiles will be key in combating
Facebook’s 600+ million users
- If even a fraction of those who use Google everyday opt-in and create
profiles, this will be a significant win
vs
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12. Webinar Agenda
What It Is and How It Works?
1 Where you’ll see +1, how to implement on your site, and more
Implications on Search
2 Measuring the potential impact on Paid Search and SEO campaigns
What This Means for Facebook
3 What +1’s arrival signals for Facebook and other social sites
Key Takeaways
4 Integrating +1 into your online marketing strategy
#wm123

13. 4 Putting It All Together
Key takeaways for Google +1 success
Can +1 Be Manipulated?
- In short, no. This is because your +1s will only affect those in your
Google social circle and not non-signed in users
- And no, creating 1mm profiles and +1’ing everything will not work, as
Google will be able to quickly spot manipulation 
Learn What +1 Is
- Though still limited to certain test users, understand +1’s impact and
how you can best utilize it to your advantage
- For example, if you run PPC campaigns, understand how +1 can help
(indirectly) improve Quality Score
#wm123

14. Thank You!

15. Contact Us for a Complimentary Digital Marketing Analysis
Thank you for your attendance today!
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Keyword Analysis: detailing the keywords people are using to search for
your product or service
- Search Engine Friendliness Report: crawlability analysis of your site
Please contact:
Mark Powers
(800) 619 1570
mark.p@webmarketing123.com
#wm123