To optimize its marketing efforts, Dell is using an ETL offload solution to move data from an expensive and cumbersome data warehouse into Hadoop and then into a Data Reservoir that provides data access to business units across the enterprise. Dell has saved millions of dollars and has built a 360-degree view of the customer by leveraging Hadoop to derive meaningful business insights. Case study video: http://www.dell.com/learn/us/en/uscorp1/videos~en/documents~2016-dell-hadoop-10022775-cloudera-big-data-consolidation.aspx

1. MT27
How Dell does IT: ETL offload and
predictive analytics

2. Armando Acosta
Big Data Hadoop
Subject Matter Expert
Dell EMC

3. What drives opportunity?
48%don’t know what
their industry will
look like in 3 years
78%feel threatened by
digital startups
45%fear they may
become obsolete in
3-5 years
Source: Digital Transformation Index, October, 2016
Research by Vanson Bourne & Dell Technologies exploring the implicationsof digital disruption around the world, how companies are transforming to meet changing
customer demands and business leaders’ plans to succeed in the connected future.

4. Change drives opportunity
73%say a centralized
tech strategy needs
to be a priority
72%plan to expand their
software
development
capabilities
66%are incentivized to
invest in IT
infrastructure and
digital skills
leadership
Source: Digital Transformation Index, October, 2016
Research by Vanson Bourne & Dell Technologies exploring the implicationsof digital disruption around the world, how companies are transforming to meet changing
customer demands and business leaders’ plans to succeed in the connected future.

5. How data is moved and prepared
for analysis
Use data to drive change
Where data is
analyzed
• Databases
• Social media
• Sensor data (IoT)
• Devices
• LOB applications
• Cloud
• External sources
Where data
originates
• Analytical engine
• Business
intelligence
• In-memory
computing
• Enterprise data
warehouse
Data integration, aggregation
and transformation

6. Align business and IT
Organizational goals Dell EMC helps by
Utilizing ALL data to deliver
deeper insights and enhanced
data-driven decision making.
Reducing TCO and risk and
integrating with existing
investments for greater ROI
Providing flexibility in tools and
applications for improved productivity.
Improve outcomes
Control costsS
Empower end users

7. Attila Finta
Chief Data Warehouse Architect
Jeff Weidner
Data Scientist and Architect

8. Q&A

9. For more information:
Visit: Dell EMC World Big Data and Analytics Booth
Search: Dell.com/BigData or EMC.com/BigData
Contact: Hadoop@Dell.com
Watch and read the Case Study Video on Operational Efficiency
Watch the Case Study Video on Transforming with Analytics