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MT27 How Dell does IT: Using ETL offload and predictive analytics to optimize marketing

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To optimize its marketing efforts, Dell is using an ETL offload solution to move data from an expensive and cumbersome data warehouse into Hadoop and then into a Data Reservoir that provides data access to business units across the enterprise. Dell has saved millions of dollars and has built a 360-degree view of the customer by leveraging Hadoop to derive meaningful business insights.

Case study video: http://www.dell.com/learn/us/en/uscorp1/videos~en/documents~2016-dell-hadoop-10022775-cloudera-big-data-consolidation.aspx

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MT27 How Dell does IT: Using ETL offload and predictive analytics to optimize marketing

  1. 1. MT27 How Dell does IT: ETL offload and predictive analytics
  2. 2. Armando Acosta Big Data Hadoop Subject Matter Expert Dell EMC
  3. 3. What drives opportunity? 48%don’t know what their industry will look like in 3 years 78%feel threatened by digital startups 45%fear they may become obsolete in 3-5 years Source: Digital Transformation Index, October, 2016 Research by Vanson Bourne & Dell Technologies exploring the implicationsof digital disruption around the world, how companies are transforming to meet changing customer demands and business leaders’ plans to succeed in the connected future.
  4. 4. Change drives opportunity 73%say a centralized tech strategy needs to be a priority 72%plan to expand their software development capabilities 66%are incentivized to invest in IT infrastructure and digital skills leadership Source: Digital Transformation Index, October, 2016 Research by Vanson Bourne & Dell Technologies exploring the implicationsof digital disruption around the world, how companies are transforming to meet changing customer demands and business leaders’ plans to succeed in the connected future.
  5. 5. How data is moved and prepared for analysis Use data to drive change Where data is analyzed • Databases • Social media • Sensor data (IoT) • Devices • LOB applications • Cloud • External sources Where data originates • Analytical engine • Business intelligence • In-memory computing • Enterprise data warehouse Data integration, aggregation and transformation
  6. 6. Align business and IT Organizational goals Dell EMC helps by Utilizing ALL data to deliver deeper insights and enhanced data-driven decision making. Reducing TCO and risk and integrating with existing investments for greater ROI Providing flexibility in tools and applications for improved productivity. Improve outcomes Control costsS Empower end users
  7. 7. Attila Finta Chief Data Warehouse Architect Jeff Weidner Data Scientist and Architect
  8. 8. Q&A
  9. 9. For more information: Visit: Dell EMC World Big Data and Analytics Booth Search: Dell.com/BigData or EMC.com/BigData Contact: Hadoop@Dell.com Watch and read the Case Study Video on Operational Efficiency Watch the Case Study Video on Transforming with Analytics

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