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WELLS FARGO LEADERSHIP &
LEARNING CONFERENCE
PHOENIX, AZ
07 APRIL 2014
JENN LIM
CEO & CHIEF HAPPINESS OFFICER
TAKE A MOMENT TO
THINK…
WHAT ARE
YOUR GOALS
IN LIFE?
WHAT IS YOUR GOAL IN
LIFE?
• “WHEN I GET _____, I’LL BE HAPPY”
• “WHEN I ACHIEVE _____, I’LL BE HAPPY”
• LOTTERY WINNERS
• TERMINALLY INJURED OR DISABLED
OUR BRAINS ARE
HARDWIRED TO
SEEK HAPPINESS.
YET WE’RE
SUPERBAD AT
PREDICTING
WHAT CAN
SUSTAIN IT.
REFLECTION
HOW DID
I GET
HERE
?
WHY AM I SO PASSIONATE
ABOUT HAPPINESS?
MT. KILI
GREEN FIELD
Explored and
Prioritized
INTERNET
CONSULTANT
LAYOFF
LOSER
LOSS
GO
BEARS!
ZAPPOS
CONSULTANT
ROCK
BOTTOM
TIM
E
HAPPINESS
+|
OH
@#$%
CAN COMPANIES
REALLY BE
SUCCESFUL WITH
HAPPINESS AS A
BUSINESS
MODEL?
“PEOPLE WILL FORGET WHAT
YOU SAID, PEOPLE WILL FORGET
WHAT YOU DID, BUT PEOPLE
WILL NEVER FORGET HOW YOU
MADE THEM
FEEL.”
— MAYA ANGELOU
“A WOMAN’S
DREAM CLOSET…”
ZAPPOS
KENTUCKY WAREHOUSE
EXPECTATIONS
EXPERIENCE
EMOTIONS
STORIES
CULTURE
PERSONAL
EMOTIONAL
CONNECTION
CULTUR
#1 PRIORITY?
RESEARCH SHOWS
WHAT MAKES
LONG-TERM SUSTAINABLE
BRANDS
CULTURE AND
HIGHER PURPOSE
WF VISION:
We want to satisfy all our
customers’ financial needs and
help them succeed financially.
WF VALUES:
People
Ethics
“What’s right for customers”
Diversity & Inclusion
Leadership
HOW IS CULTURE
#1 PRIORITY?
• HIRING FOR CULTURE
• 5 WEEKS OF TRAINING
• $4000 OFFER TO QUIT
• ZAPPOS CULTURE BOOK
THE
CULTURE
BOOK
THE
CULTURE
BOOK
THE CULTURE
BOOK
WHAT IS IT?
COMPLETELY UNEDITED
EXCEPT FOR TYPOS AND SPELLING
SNAPSHOT OF CULTURE
EVERY YEAR – WHAT’S
GOOD, WHAT DO WE NEED
TO IMPROVE
STARTED AS CULTURE BOOK,
NOW THE BRAND BOOK TOO
JAPAN AND BRAZIL LOVE ZAPPOS EVEN THOUGH ZAPPOS
DOESN’T SHIP THERE
FOR A COPY, JUST EMAIL ME
CORE
VALUES AT
ZAPPOS 1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
20
WELLS FARGO VALUES
PEOPLE
ETHICS
“WHAT’S RIGHT FOR CUSTOMERS”
DIVERSITY & INCLUSION
LEADERSHIP
CULTURE AND CUSTOMER SERVICE
$2B* COMPANY
1999 – TODAY
‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08
GrossSales$MM
$1,000
800
600
400
200
NOV ‘09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION**
*GROSS MERCHANDISE SALES
**SHARE VALUE AT THE TIME OF CLOSING
BEST WORKPLACES
VS. S&P 500
GREAT PLACE TO WORK/
FORTUNE MAGAZINE, 2010
87%
EMPLOYEES IN
THE WORLD
DISENGAGED
$500B LOST IN
PRODUCTIVITY
(U.S. ALONE)
-
GALLUP 2012
AN EXPERIMENT IN
HAPPINESS AS A
BUSINESS MODEL
LESSONS LEARNED:
1.COMMITMENT
2.CORE VALUES
3.TRANSPARENCY
4.VISION
5.RELATIONSHIPS
6.THE RIGHT TEAM
AND CAN THEY BE
APPLIED TO YOU?
HOW ?
1.
COMMITMENT
DO YOU WANT TO BUILD A
LONG-TERM, SUSTAINABLE
BRAND?
ARE YOU WILLING TO
COMMIT FINANCES,
RESOURCES, AND TIME TO IT?
HOW LONG WILL IT BE A
PRIORITY?
2. DEFINE
YOUR CORE
VALUES
IT’S HARD.
START EARLY.
WHAT ARE YOUR
- COMPANY’S
- PERSONAL
CORE VALUES?
DO THEY ALIGN?
EXAMPLES:
VENDOR EXTRANET
TWITTER.ZAPPOS.CO
M
“ASK ANYTHING”
TOURS & MEDIA
VISITS
ZAPPOS INSIGHTS
FOR
EMPLOYEES
WHAT’S THE
LARGER VISION AND
GREATER PURPOSE
IN THEIR WORK
BEYOND MONEY OR
PROFITS?
FOR
ENTREPRENEUR
S WHAT WOULD YOU
BE PASSIONATE
ABOUT DOING IF
YOU DIDN’T FEAR
FAILURE AND
DIDN’T MAKE ANY
MONEY FOR 10
YEARS?
4. VISION
5. BUILD
MEANINGFUL
RELATIONSHIPS
IT’S NOT ABOUT NETWORKING.
IT’S ABOUT CONNECTEDNESS.
IF YOU’RE INTERESTED, YOU DON’T
HAVE TO TRY TO BE INTERESTING.
6. BUILD THE
RIGHT TEAM
HIRE SLOWLY.
FIRE QUICKLY.
HIRE/FIRE BASED ON
VALUES.
SOME FRAMEWORKS
LEARNED ALONG THE WAY…
WHAT DOES THE
SCIENCE OF HAPPINESS
HAVE TO TELL US?
SOME DATA AND FRAMEWORKS
LEARNED ALONG THE WAY…
SOME FRAMEWORKS
LEARNED ALONG THE WAY…
TOP 5 I WISH’ES IN LIFE
- BRONNIE WARE
TOP 5 REGRETS OF DYING
…THE COURAGE
TO EXPRESS MY
FEELINGS.
…LET MYSELF BE
HAPPIER
…NOT
WORKED
SO HARD
…STAYED IN
TOUCH WITH
FRIENDS
…THE
COURAGE
TO LIVE
TRUE TO
MYSELF, NOT
THE LIFE
OF WHAT
OTHERS
EXPECTED
I WISH
I HAD…
#
1
HAPPINESS FRAMEWORK 1
LEVERS OF HAPPINESS
IF RESEARCH SHOWS
VISION
MEANING
HIGHER PURPOSE
LEADS TO HAPPINESS…
HOW DOES THAT
APPLY TO YOU,
YOUR TEAM AND
WELLS FARGO?
AS A LEADER,
START WITH…
THEN GO TO…
BUILD ENVIRONMENT + PROVIDE TOOLS =
ENGAGEMENT/SUCCESS
I know what I am supposed to do.
I have the resources I need.
I am set up for success.
I receive regular recognition.
I feel connected and cared about.
FIRST…
THERE WAS A
BOOK
550,000+ COPIES SOLD
20 LANGUAGES/COUNTRIES
2010 BEST OF LISTS
NPR MARKETPLACE
INC. MAGAZINE
NEW YORK POST
READWRITEWEB
AMAZON CUSTOMER FAVORITE
#1 BESTSELLER LISTS
NYTIMES
WSJ
AMAZON
BARNES & NOBLE
BORDERS
WHOA.
I CAN
BE A
CMP!
THEN,
THE BUS TOUR…
THEN THERE WAS A BUS
TOUR
FIRST…THERE WAS A
BOOK
WE HEARD FROM AROUND THE
WORLD
UNIFIED
BY THE
SAME
VISION
NO MATTER WHAT
•BACKGROUND
•CULTURE
•IDEAS
•JOB
HAPPINESS
NOW…THE MOVEMENT
TO SPREAD AND INSPIRE
HAPPINESS IN THE WORLD
SCIENTIFIC SENSE
BUSINESS SENSE
HUMAN SENSE
HOW?
HAPPIER
COMPANIES
HAPPINESSATWORKSURVEY.COM
TIPPING POINT OF
HAPPINESS
BETTER RETENTION
SICK LEAVE 66%
BURNOUT 125%
TURNOVER 51%
MORE ENGAGEMENT
SALES 37%
PRODUCTIVITY31%
CREATIVITY300%
PROFITS 22-33%


HAPPIER
EMPLOYEES
HAPPIER
CUSTOMERS= =
SUCCESSFUL
COMPANIES
&
MEANINGFUL
LIVES
51%

TURNOVER
22%PROFITABILITY
 7.5YEARS
HEALTHIER
&
LONGER LIFE
HARVARD BUSINESS REVIEW JAN-FEB 2012
PURSUING HAPPINESS, LYUBOMIRSKY ET AL
GALLUP 2013
39% MONTHLY SALES
92% UNPLANNED ABSENCE


HAPPINESS…DELIVERED.
BE TRUE TO YOUR UNIQUE
SELF
CONNECTEDNESS
USE PEC (PERSONAL AND EMOTIONAL
CONNECTIONS)
VISION | MEANING
BE PART OF SOMETHING BIGGER THAN
YOURSELF
ALIGN YOUR ACTIONS AND BEHAVIORS
WITH YOUR VALUES (PERSONAL +
COMPANY)
NEXT STEPS…IMAGINE
BUILD TEAM HAPPINESS
PERCEIVED PROGRESS
DEFINE AND CELEBRATE MILESTONES
PERCEIVED CONTROL
WHAT I DO MATTERS
CONNECT TO THE PURPOSE
ENCOURAGE TEAM TO BRING THEIR UNIQUE AND
BEST SELF TO WORK
CONNECTEDNESS
REINFORCE THE VALUES THAT YOU AND YOUR
TEAM LIVE EVERY DAY THAT ALIGNS TO YOUR
VISION/VALUES
BUILD YOUR TEAM’S RELATIONSHIPS
NEXT STEPS…IMAGINE
CHANGE YOUR WORLD,
CHANGE THE WORLD
HIGHER PURPOSE
WHAT ARE YOU/YOUR TEAM DOING
BIGGER THAN BOTH
NEXT STEPS…IMAGINE
THANK YOU!
THEN DO.
HOW CAN WE HELP?
FOR:
QUESTIONS
CULTURE BOOK
COPY OF THE PRESENTATION
JENN@DELIVERINGHAPPINESS.CO
M
JOIN THE MOVEMENT
DELIVERINGHAPPINESS.COM

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Wells fargo jenn lim delivering happiness_60_2

Editor's Notes

  1. WHAT DO CUSTOMERS EXPECT? WHAT DO CUSTOMERS ACTUALLY EXPERIENCE? WHAT EMOTIONS DO CUSTOMERS FEEL? WHAT STORIES DO THEY TELL THEIR FRIENDS? HOW CAN CULTURE CREATE MORE STORIES AND MEMORIES?
  2. It all starts with Vision and Values
  3. SAY: Our values should guide every conversation we have, every decision we make, and every interaction we have among our team members and with our customers. Our values should anchor every product and service we provide and every channel we operate. If we can’t link what we do to one of our values, we should ask ourselves why we’re doing it. It’s that simple. We believe in values lived, not phrases memorized. If we had to choose, we’d rather have a team member who lives by our values than one who just memorizes them. As you read our Vision and Values booklet as pre work did it describe you? Did it make you reflect on what you do when you encounter actions or behaviors that are not aligned with our values? We all know IT ALL STARTS WITH VISION AND VALUES…but lets pause for a second... You are probably thinking THIS is not as easy especially when trust levels for our industry continue to ebb and flow.
  4. Does anyone know this guy? 72% unhappy. Either disengaged, working below potential, or actively sabatoging 1 in 7. Is it you? Is it person next to you? Your boss?
  5. Formula was emerging … became secret sauce… Tony was seeing, IT’S ALL ABOUT HAPPINESS! not only in life, also in business So he set out to incorporate as much happiness in new culture at zappos as he could The idea of happiness as a business model was born