A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics. Establishing a digital marketing strategy is critical. If you partner with an experienced full-service digital marketing agency, like Web FX, you can trust that one of our initial to-dos is building a smart and competitive strategy for your company — which is a part of digital marketing campaign management.