Redwood Associates provides analytics education and business solutions. It has established a leadership position in analytics training with 200+ institutional clients and 500+ new online students per month globally. Revenues are $300K with 20% margins. Redwood is developing algorithms through its Maslowed.me product to help individuals make better career, financial, and purchasing decisions. It has validated accurate career prediction algorithms and plans to expand to other areas. Redwood has a team of 6 individuals with experience in sales, marketing, technology, data science, and management who generated $2 million in revenue over 5 years through analytics education and consulting. The company aims to train over 1 million people by 2016 as analytics needs grow globally.

1. Redwood Associates
Making Analytics Work for Individuals
By
Redwood Associates Business Solutions

2. Analytics Education (Since 2008)
•Innovator & Leadership Position
•200 Marquee Institutional Clients
•Global Asynchronous Online Program adding 500+ students /month globally and growing
•Very Strong Brand in Bangalore , IT /Analytics Capital of India
•Revenues of $300K with 20% + margin
Algorithms (Maslowed.me)
•Vision to create algorithms which enable better earning/ spending choices
•Cutting edge and highly accurate algorithms developed & Validated for Careers
•Based on market feedback to be extended to financial assets , homes, consumer goods etc
•Productization under development currently
Business Lines

3. Gautam Munshi (Founder & CEO):fn (Algorithms , Strategy )+(Eco-
Stephens,MBA, FMS)+Banker + Philosopher +14 years
Maria Jose(Business Manager – Maslowed.me) :fn( Product Architecture , Design
)+(Phy Stella Maris, MBA, Exeter UK) + Brand Mgmt+ Perfectionist+ 6 years
Deepa Putlam (Business Manager –HR/Fin/Ops): fn( Resourcing , Financing
)+(M.Sc., Mt Carmel )+ Banker + Growth Driver +5 years exp
Pawan Mathur (CTO):fn( Technology Engineering)+ (IIT Chemical, IISC Comp Sc)+
Mobility Tech Guru+ 20 years exp
Arjun Sivasundar (Data Scientist): fn( Math's, Genetics)+(Rutgers PHD, Stanford,
Berne)+ Data Scientist + 20 years exp.
TeamRedwoodBest in Class ability to attract , deploy and retain talent through HR analytics algorithms

4. TeamRedwood
Board of Directors : SB Swaminathan (Entrepreneur , Scaling up start –
ups )+ (B tech, MBA Pondicherry University )+ Top management global
roles with Citibank , Brilliant Tutorials + 25 years work ex
Board of Directors Vikram Munshi :fn (Management Consultant,
Scaling up mid sized companies) +(B.Pharm BIT , MBA, CU , Pursuing
PhD)+ Marketing / Sales/Brand Management , ex Mktg Head –
Ranbaxy + 20 years work ex .
Team of 6 :fn (Sales, Marketing , Visualization, Operations , Management, Analytics )+ Track
record of generating USD 2mn in RABSPL through analytics education / consulting services in
the the last 5 years
TeamRedwood-Contd

5. 500 working
professionals
3 center operations/
10 corporate clients
Synchronous online
training
$200K average annual
revenue
2008-2010
3000+ working
professionals
Conversion of content
into asynchronous
online training videos
200+ institutional
clients
$300K average online
revenue
2010-2013
100,000+ students
online
Courses in 10 global
languages
Revenues upwards of
$1mn
2014-2016
Analytics Education :Leadership Position Established in Analytics Industry .
Potential to train more than a million people till 2016

6. Big Data Availability – Stage 1
FB/LinkedIn
Digital Footprint
ERP Implementation
Effective Predictive Modeling –
Stage 2
Risk Scorecards
Propensity to buy
Scorecards
Credit Bureau
Web 3.0 = Self
Actualization/Competitors- Stage 3
Web 1.0 = Ecommerce
Web 2.0 = Social Networks
Web 3.0 = Self Actualization
People will want solutions
which lead to the next level
of Maslow’s Hierarchy
Evolution of the HR Analytics Market – we are
in Stage 3

7. 7
40 %
95 %
Software
Engineer
Scientist
Powerful analytics engine to help you find
your one True Vector
based on your story
AlgorithmicCustomizedCareer
Predictor–AlreadyImplemented

8. Possibilities in the multi billion $ analytics industry
Business Line 2014-15 2015-16 2016-17
Maslowed.me (B2C
Analytic Algorithms)
Careers /MOOC
choices
Financial Services
/Travel
Relationships
Education
ATI Online Videos -
Basic
Enhanced
Storyboarding
Nat geo for
numbers
Consulting No Plan
Set up/ acquire if
surplus funds
available
Integrate for B2C
algorithm
implementation in
B2B

9. Redwood’s Journey –2008- 2012 ( 1Mn $ +
revenue booked on capex of 0)
FY08-09 Capex = 0
Set analytics
training +
consulting business
FY 09-10
Scaled up training
to 3 offices
Acquired Indian
analytics consulting
clients
FY 10-11
Scaling down
Indian analytics
consulting due to
profitability
Commenced
Online Analytics
Training
FY 11-12
Exited non strategic
clients / Offices
Started product
development on
project LBR with 1
person

10. Redwood’s Journey 2012- 2015 ($500K already
booked + counting )
FY 12-13
Algo’s product
development team
strength increased
to 3
Exited remote
training offices due
to low profitability
and linear business
model
FY 13-14
Validated
innovation done on
career analytics
prediction
LBR piloted across
8 clients
Set up ATI online
videos with 40
hours of content
FY 14-15
Rebrand LBR as
maslowed.me
Scale up as a B2C
brand
Scale up ATI online
videos on demand