5. Introduction
• About the product.
• Concept.
• Direction/Script.
• Crew.
• Customers.
• Fan Base.
• Merchandise.
6. Production House - LucasFilmsLtd
Episodes: 1- The Phantom Menace (1999)
2- Attack of the Clones.(2002)
3- Revenge of the Sith.(2005)
4- A New Hope.(1977)
5-The Empire Strikes Back(1980)
6-Return Of The Jedi.(1983)
7-The Force Awakens.(2015)
7. Concept
• Star Wars depicts the never ending struggle
between the light side and the dark side
namely the Jedi and the Sith which takes place
across a wide galaxy in space. One of its kind.
• Age group of 12-14.
• However with its storyline, lovable characters
and thrilling romance it caught the attention
from every age group.
• In the top 10 best films of century
8. DIRECTION/SCRIPT
• Perfects every scene of the movie. Re shoots.
• Kauro Ishikawa – Wont settle for less.
• Every aspect of production is supervised by
George to maintain the required quality.
• Script supervisors- No dialogue falls out of
character.
15. Shooting Locations
The Filming locations changed from different continents to
climates.
UK , Spain , Thailand , China , USA , China ,
Norway , Tunisia , Guatemala.
Mt. Edna , Italy (Lava Scene).
16.
17. Lava Scene, Mt Edna
• George Lucas inspired
by Mt. Edna footage.
• Took his producer and
cameramen to shoot
the volcanic irruptions
to incorporate it in the
movie.
18. Studios
Fox Star Studios:- Sydney, Australia
Rolls Royce Factory (650 people)
Abbey Road Studio:- London
19. SETS
• 5 months before shooting , making of sets and
rehearsing
• Pictures of sets
• Tunisia dessert made real sets , destroyed due to
weather conditions , rebuilt AND PICTURES ALSO
21. Real Location
Shooting done in real location .Though "Star Wars" takes place in a galaxy
far, far away, some locations are much closer to home. The cast and crew
travelled to several locations around the world to film scenes for different
fictional planets. Most of the shooting done in Tunisia. Shooting done in
snow, deserts.
25. • 50-60 people in
department.
• Inspired from Mongolia,
Tibet.
• Simplicity in first three
episodes.
• Next three episodes royal ,
beautiful.
• Costumes were made not
hired.
• Numerous costumes for
military with variety .
26. MAKING OF CHEWBACCA
• Peter Mayhew has
played the role of
Chewbacca.
• George Lucas’s dog,
Indiana.
• Yak hair and Mohair.
• Sounds of bears,
badgers and lions and
extracted various other
pieces.
30. STUNTS
• Nick the stunt choreographer works to put
every emotion into action.
• Most of the stunts were done by the actors
themselves.
• 6 months training for 5 minutes action scene.
• Stunt doubles.
• Face Scanner.
• White indicators
33. MUSIC
• Variety of musical style many culled from the late
romantic of Richard Strauss.
• Less on Classical references more of modernist
orchestral music.
• Emotional Appeal.
• Built Connection.
37. VFX-FROM PUPPETS TO PIXELS
•Visual effects by Industrial
Light and Magic (ILM)
Company founded by George
Lucas.
•The VFX department was
headed by Benjamin Burtt.
•Episode1-The Phantom
Menace puppets and models
were used.
•Episode2-The Attack of Clones
puppets were digitalized.
•Green screens , computer
generated imaginary (CGI) and
animations used for the VFX.
38. Yoda is the Jedi Master.
•Yoda was digitalized in
Episode:- 2-The Attack
of the Clones.
•He is performed and
voiced by the master
puppeteer Frank Oz.
•It took over 3 months
to make Yoda digital.
The making of Yoda:-
39. • IIIInspired by Goofy.
• Major character in episode 1.
• First lead computer
generated character of the
franchise.
• Portrayed by Ahmed Best.
• Received overwhelmingly
negative response.
•
Jar Jar Binks:-
40. • The technique used to create
lightsaber effect consists of
filming actors sparring with
props composed of handles that
have rods attached to them.
• Using a process called
rotoscoping, the film is
processed frame by frame by
drawing the outline of each
lightsaber blade onto an
animation cell and painting the
correct colour for the balde.
• Each animation cell is placed
over a black background and
filmed with a diffuser over the
lens to get the glow around the
edges of the light sabers.
Lightsabers:-
43. Editorial
• The job of the editorial team is making 1000’s
of clips for a particular scene and turning it
into a movie.
• It is a 18 to 20 month process.
• Animation team passes on their work to the
Editorial team.
• The editorial team also includes Sound
digitalization.
44. Marketing
• Collaboration wit marvel
Cinematic Universe.
• Multiple Press Events.
• Using “nostalgia” as their
best marketing strategy.
• Trailer released as a
Global event.
45. • 4 million tweet leading to release breaking the
record of 1.09 billion dollars in 12 days
surpassing Jurassic Park.
• Using popular shows to promote their movie.
Example:- Ellen Show.
• Comic con.
• “Force for change” charitable partnership with
UNICEF.
46. Awards and Achievements
7 awards, 22 nomination’s, 3 special achievement
• Academy award for Best Visual Effect.
• People’s choice awards for Favorite Movie.
• Academy award for Best Production Design.
• Academy award for Best Original Music Store.
49. Business Cycle
•Diverging their franchise - Comic books,
action figures etc.
• Movie Suspense- Strategically released
leaving the audience thinking “What’s
next?”
•Decline not observed because of
reviving its franchise
50. Revenue Generation
Original Star Wars trilogy total
BUDGET
$54.5-86.7 Million
WORLDWIDE
$1,788,879,251
Prequel Star Wars trilogy total 343 Million $2,525,197,773
51. Setbacks
• Stars Wars Episode 7 V/s Bollywood.
• 1200 prints in India.
• Star wars v/s Dilwale v/s Bajirao Mastani
• Avatar vs Star Wars
• Failed in China.
52. Future Business Prospects
• Star wars movie every year.
• 5 Star wars films due between now and 2020
• The new attractions or additions to the region's
theme park are what will help bring more than 62
million visitors.