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Rewrite or Remix? Star Wars Fans  in the Digital Era Phillip Djwa, Agentic Communications February 2008
Agentic Communications <ul><li>Agentic has skill, tools, and  experience to create websites that engage and deliver </li><...
Rewrite or Remix: Fans in the Digital Era
George Lucas in Love  – Joe Nussbaum, 1999 <ul><li>http:// video.google.com/videoplay?docid =5058529870025933880 </li></ul>
<ul><li>“ I'd like to go out and make a film tomorrow.  The hardware to do it is not prohibitively expensive, and I have e...
Fan Universe, circa 1995
Fan Art <ul><li>Huge amount of fan generated art </li></ul><ul><li>Showcases diversity of talent and ability </li></ul>
 
Fan stories
Expanding Universe, circa 2009
http://www.atom.com/funny_videos/sw_esb_60/ <ul><li>Grasp all the important plot points of the third Star Wars movie, and ...
Fan-generated Work <ul><li>Fan-generated work has been around for years, so what is different? </li></ul><ul><li>Digital t...
Fan-generated Work <ul><li>Creates a strange grey area between the original creators and the fan </li></ul><ul><li>Not col...
Hardware wars <ul><li>Originally done in 1977 as a film by Ernie Fosselius </li></ul><ul><li>Starring Fluke Starbucker, Ch...
Fan Work Attributes <ul><li>Done by amateurs (“fans”) </li></ul><ul><li>Often spoof </li></ul><ul><li>Leveraging character...
Star Wars in 30 seconds with Lego <ul><li>A video created to describe Star Wars in 30 seconds, using lego </li></ul><ul><l...
http://www.youtube.com/watch?gl=CA&hl=en&v=2-6dfa2pSJQ&feature=related <ul><li>Star Wars Compressed into 30 seconds </li><...
Fan Work is not… <ul><li>Often not commercialized – film competitions excluded </li></ul><ul><li>Often not widely viewed b...
Parody Film
Ascii Animation–  “Death of Jar Jar Binks” <ul><li>Jar Jar Binks, widely reviled by Fans, finds a death in Ascii art anima...
Understanding Fan Work <ul><li>Gives you an understanding of the current cycle of consumer culture </li></ul><ul><li>Allow...
Padme aka  “Juno” <ul><li>http://www.atom.com/funny_videos/sw_padme/ </li></ul>2008 Winner of Star Wars Fan Films
Remixing Remixs: Mashups <ul><li>PADME  is another example of a Mashup </li></ul><ul><li>Mashups are where two unrelated c...
Eddie Izzard – “Death Star Canteen” <ul><li>Further example – in this video, Eddie Izzard’s comic monologue is animated wi...
Star Wars VS Star Trek <ul><li>Further examples of remix  include an animated version of Lego Star Wars Vs. Star Trek </li...
Arnold as Luke Skywalker
Star Wars Kid <ul><li>Original video in 2002 </li></ul><ul><li>More than 100 remixes </li></ul><ul><li>76 Million visits t...
Gaming is Very Expanded Universe <ul><li>Many commercial games exist </li></ul><ul><li>Different for Fans today in two way...
MMORPG: Star Wars Galaxies <ul><li>Ability to become characters in a Star Wars universe </li></ul><ul><li>Explore all area...
Fan costumes
Star Wars Pub Crawl in SWG
Second Life – Mos Eisley Spaceport Second Life is a virtual universe which includes several Star Wars locations
SIMS Cantina <ul><li>The Sims is another game universe with Fan work </li></ul><ul><li>Example is Cantina and Rebel Cruise...
The simulacrum is never that which conceals the truth -- it is the truth which conceals that there is none. The simulacrum...
Star Wars as told by a 3 year old <ul><li>http:// www.youtube.com/watch?v =RNVilbs5fE4&NR=1 </li></ul>
http://delicious.com/juhwawa/cftpapanel Complete listing of all links
Thank you! Questions, please contact [email_address]
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Star Wars Fan Art

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A presentation on Star Wars Fan Art. All work is copyright by their authors.

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Star Wars Fan Art

  1. 1. Rewrite or Remix? Star Wars Fans in the Digital Era Phillip Djwa, Agentic Communications February 2008
  2. 2. Agentic Communications <ul><li>Agentic has skill, tools, and experience to create websites that engage and deliver </li></ul><ul><li>Services include web development and strategic planning </li></ul>
  3. 3. Rewrite or Remix: Fans in the Digital Era
  4. 4. George Lucas in Love – Joe Nussbaum, 1999 <ul><li>http:// video.google.com/videoplay?docid =5058529870025933880 </li></ul>
  5. 5. <ul><li>“ I'd like to go out and make a film tomorrow. The hardware to do it is not prohibitively expensive, and I have enough experienced friends to get the job done. </li></ul><ul><li>..to omit these [existing movies and television shows] is to omit expression of our true culture; one of referentialism .” </li></ul><ul><ul><li>Carl Moore, 19 year old cultural studies student in response to a dialogue around piracy </li></ul></ul>
  6. 6. Fan Universe, circa 1995
  7. 7. Fan Art <ul><li>Huge amount of fan generated art </li></ul><ul><li>Showcases diversity of talent and ability </li></ul>
  8. 9. Fan stories
  9. 10. Expanding Universe, circa 2009
  10. 11. http://www.atom.com/funny_videos/sw_esb_60/ <ul><li>Grasp all the important plot points of the third Star Wars movie, and witness the best use of tin foil — all in exactly one minute! </li></ul>
  11. 12. Fan-generated Work <ul><li>Fan-generated work has been around for years, so what is different? </li></ul><ul><li>Digital tools and web distribution </li></ul>
  12. 13. Fan-generated Work <ul><li>Creates a strange grey area between the original creators and the fan </li></ul><ul><li>Not collaboration, but not co-opting either </li></ul><ul><li>“Poaching” (Henry Jenkins) </li></ul><ul><li>Often the fan work is appreciated by the creator, but tension exists (guidelines and brand protection) </li></ul>
  13. 14. Hardware wars <ul><li>Originally done in 1977 as a film by Ernie Fosselius </li></ul><ul><li>Starring Fluke Starbucker, Chewchilla the Wookiee Monster, Ham Salad, and Augie &quot;Ben&quot; Doggie. </li></ul>
  14. 15. Fan Work Attributes <ul><li>Done by amateurs (“fans”) </li></ul><ul><li>Often spoof </li></ul><ul><li>Leveraging characters, situations, music into new possibilities, can explain psychology of characters </li></ul><ul><li>Often inside jokes and multiple layers – for the real fan and the casual viewer </li></ul><ul><li>Builds on archetypes to generate new myths </li></ul><ul><li>Allows an meshing of the worlds – fictional and RL </li></ul>
  15. 16. Star Wars in 30 seconds with Lego <ul><li>A video created to describe Star Wars in 30 seconds, using lego </li></ul><ul><li>Spawned a large number of Lego movies </li></ul>
  16. 17. http://www.youtube.com/watch?gl=CA&hl=en&v=2-6dfa2pSJQ&feature=related <ul><li>Star Wars Compressed into 30 seconds </li></ul>
  17. 18. Fan Work is not… <ul><li>Often not commercialized – film competitions excluded </li></ul><ul><li>Often not widely viewed beyond other fans, but exceptions, such as Star Wars </li></ul><ul><li>Often not high-quality, but changing rapidly in the past few years </li></ul><ul><li>Not limited in imagination or media </li></ul>
  18. 19. Parody Film
  19. 20. Ascii Animation– “Death of Jar Jar Binks” <ul><li>Jar Jar Binks, widely reviled by Fans, finds a death in Ascii art animation, </li></ul><ul><li>a sub-genre of Fan work if ever there was one… </li></ul>
  20. 21. Understanding Fan Work <ul><li>Gives you an understanding of the current cycle of consumer culture </li></ul><ul><li>Allows another generation to be creative using existing materials </li></ul><ul><li>Creates opportunities to leverage niche audiences into becoming advocates for new projects </li></ul><ul><li>Springboard into studio system </li></ul>
  21. 22. Padme aka “Juno” <ul><li>http://www.atom.com/funny_videos/sw_padme/ </li></ul>2008 Winner of Star Wars Fan Films
  22. 23. Remixing Remixs: Mashups <ul><li>PADME is another example of a Mashup </li></ul><ul><li>Mashups are where two unrelated cultural products/properties are combined into another derivative work </li></ul>
  23. 24. Eddie Izzard – “Death Star Canteen” <ul><li>Further example – in this video, Eddie Izzard’s comic monologue is animated with Lego </li></ul><ul><li>Star Wars, parodied by Eddie Izzard, is then animated using techniques developed in other Fan work </li></ul>
  24. 25. Star Wars VS Star Trek <ul><li>Further examples of remix include an animated version of Lego Star Wars Vs. Star Trek </li></ul>
  25. 26. Arnold as Luke Skywalker
  26. 27. Star Wars Kid <ul><li>Original video in 2002 </li></ul><ul><li>More than 100 remixes </li></ul><ul><li>76 Million visits to one site alone </li></ul>
  27. 28. Gaming is Very Expanded Universe <ul><li>Many commercial games exist </li></ul><ul><li>Different for Fans today in two ways: </li></ul><ul><ul><li>Game Play is not always predetermined </li></ul></ul><ul><ul><ul><li>If it applies at all </li></ul></ul></ul><ul><ul><li>Construction of universe is collaborative </li></ul></ul>
  28. 29. MMORPG: Star Wars Galaxies <ul><li>Ability to become characters in a Star Wars universe </li></ul><ul><li>Explore all areas within Star Wars universe </li></ul>
  29. 30. Fan costumes
  30. 31. Star Wars Pub Crawl in SWG
  31. 32. Second Life – Mos Eisley Spaceport Second Life is a virtual universe which includes several Star Wars locations
  32. 33. SIMS Cantina <ul><li>The Sims is another game universe with Fan work </li></ul><ul><li>Example is Cantina and Rebel Cruiser </li></ul>
  33. 34. The simulacrum is never that which conceals the truth -- it is the truth which conceals that there is none. The simulacrum is true. - Baudrillard, Jean (1988). Selected writings
  34. 35. Star Wars as told by a 3 year old <ul><li>http:// www.youtube.com/watch?v =RNVilbs5fE4&NR=1 </li></ul>
  35. 36. http://delicious.com/juhwawa/cftpapanel Complete listing of all links
  36. 37. Thank you! Questions, please contact [email_address]

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