This document discusses employee engagement around sustainability and provides tips for effective engagement. It suggests seeing sustainability initiatives through a holistic framework, creating a culture of creativity, building off your company's brand and values, making sustainability visible, empowering green champions, and linking engagement to business goals and incentives. Different levels of engagement are described from grassroots volunteer efforts to strategic initiatives integrated into corporate strategy. The document includes worksheets to help plan an engagement campaign targeting audiences and addressing logistics.

1. +

2. Is
employee
engagement
a
distrac2on?

9. Tip
1:
See
the
Big
Picture

10. Holistic
Sustainability
Framework

11. Holistic
Sustainability
Framework

12. Tip
2:
Create
a
Culture
of
Crea2vity

13.
Tip
3:
Build
Off
Your
Brand

16. hDps://www.youtube.com/
watch?v=H7lYG75ji6w

17.
Tip
4:
Tap
into
Core
Values

18.
UCSF
Climate
Changes
Health

19. https://www.youtube.com/watch?v=tOQLfTd7coI

20. Tip 5: Make it Visible

25. Tip
6:
Empower
Green
Champions

27. Flavors of Engagement!
ü Light
direc2on
&
clarity
ü Senior
management
support
ü Tends
to
focus
on
green
champions
ü Structure,
but
allow
individual
interests
to
emerge
ü Integrated
into
business
strategy
ü Steering
CommiDee
ü Tap
into
values
ü Link
to
$
incen2ves
ü Changing
culture
ü Voluntary
ü Self
organized
ü “Club”
ü Office
or
home
focus
27
9/29/16
Grassroots
Link
to
Corporate
Goals
Strategic

31. 32%

33. § Target Audience!
§ Brand!
§ Target’s values!
§ Question!
§ Logistics!
Engagement Worksheet (10 Mins.)!

34. § Share question!
§ Answer Partners’ Question!
§ Feedback!
§ Refine!
Partners (10 Mins.)!

35. Closing!
!
www.greenimpact.com/GSN!