This project is an Academic Project in collaboration with TechnoGym, leading global fitness equipment and service provider. I was responsible for Design Research, Ethnography Research, Creating User Personas, User Journeys, Experience Design of the system, UX of the application and client pitching. Cali is a cloud service and mobile App that works like a fitness motivator and personal assistant. She syncs with your primary calendar to identify your work schedule and understand your free moments to increase your productivity and your complete well-being. Cali boosts your efficiency by enriching your busy day with relevant mental and fitness activities and articles that you can also decide to push onto your MyRun, at home or in the gym, giving you more freedom to manage your day. Cali adapts with you and predicts your needs. Cali is in constant touch with your personal trainer. She customizes your gym routines and makes it more personalized. Cali also prepares you for your next flight and gives premium members access to various wellness salons situated within airports.