11. Hillel Cooperman, SVP, UX
Jenny Lam, SVP, UX
I like to think about the design in three aspects of storytelling.
It’s a cohesive, coherent experience, not just in the product
but from every touchpoint whether it’s at the sales level, the
website, the marketing, support, all the way down to the micro
interactions you have with the actual software.
It’s hard to make a commitment to this caliber of work and stick
to it, because it fundamentally means evolving your culture.
12. SEARCH AND CONVERSATION
Idea that you should be able to tell the
technology what you want and have the
technology understand and adapt to you
Essential Elements of Redwood
TASKS
Idea that we don’t want to interact with a
feature or an app; we have a task, a goal
in mind.
13. What are the values that you
need to convey in your
organization’s design language?
From an aesthetic perspective, it’s really not about hitting it
with a ‘pretty stick.’ It’s about marrying that intelligence to that
aspiration, or the interaction of experience with a
presentation layer that conveys those values.
Jenny Lam, SVP, UX
18. Dedicated working team
Amazon Kindle
Kindle
Ecosystem
Publisher
Platform
KDP
Kindle
Reader
Quasar/
Quality
Reporting
Kindle app
D
D
D
D
D
D
DT
PM
E
E
E
E
E
19. Defined values or tenets
- What core values need to be represented?
- How will the org culture change?
- What’s the value your org brings to customers
- How do you embed inclusion?
20. Audit
- Gather each screen or page
- Map the customer journeys
- Categorize/break down into categories (i.e.,
type, color, form
fi
elds, etc.)
- Identify redundancy