Buying Profit By The Click
•
0 likes•501 views
Finch PPC from the Search Metrics Conference. Interesting Spin on PPC. Auto Dealers could learn something here!
Recommended
More Related Content
What's hot
Viewers also liked
Viewers also liked (7)
Similar to Buying Profit By The Click
Similar to Buying Profit By The Click (20)
Recently uploaded
Recently uploaded (20)
Buying Profit By The Click
- 1. 5 Steps to AdWords Profit
- 2. IT’S THE OUTCOME! Step 1:
- 3. Everyone has an opinion….
- 4. …everyone has an opinion…
- 5. …really, everyone has an opinion
- 7. THE MAGIC WHEEL OF GOOGLE Step 2:
- 8. The Google Ecosystem Compete Higher Conversions Higher Bid Ad Features Higher CTR Higher Quality Score Higher Ad Rank Revenue & Profit [Exact Match]
- 9. Leverage and Scale The best way to drive profit is: Data, Expertise and Automation
- 11. Tracking How to know what you’re looking at
- 13. Ad Group Structure Implement profiles Bid progressively Bid: +25% Bid: +100% Bid: +200%
- 14. KILL YOUR COMPETITION Step 4:
- 15. CPA vs CPV CPA: 90%+ of your competitors – $20 CPA target (Avg. sale is $100) – 1% conversion rate – Max CPC? ($0.20) CPV: Bids based on Revenues: – 20% CPV target (Sale of $20 vs Sale of $400) – 1% conversion rate – Max CPC? ($0.02 vs $0.80)
- 17. Performance maintenance Grow Keywords Discount Cross Trainers - Huge Selecttion, Excellent Service Starting at $49. Buy online today! “Hands-down the best source for shoes and service” - Fitness World Weekly www.crosstrainers.com Men’s Crosstrainers Buy top brand Men’s Cross Trainers. Great selection in stock. Women’s Cross Trainers Wide variety of color and styles. Cross Training shoes for women. Ads related to cross trainers Customer Service Award-winning customer service. Your experience is guaranteed! Shipping & Returns Free Shipping on all $100+ orders. Easy, “no questions asked” returns. 82 seller reviews Improve Ad CTR Tune Bids on performance Landing Pages
- 18. CASE STUDY
- 19. Case 1: Int’l Home Goods Retailer Home goods retailer Optimizing for CPA Optimizing for Revenues (CPV) Optimizing for Total Profit Cost Revenues Profit $2,861 $33,203 $2,489 $11,555 $57,324 $4,778 $5,939 $49,093 $6,872
- 20. eBook: Profit by the Click Free eBook • Detailed strategy on buying profit by the click • Case study on retailer with 160% increase in profit Download here: http://j.mp/finchebook
- 22. Free adwords audit In-depth analysis with recommendations: How to improve #revenue and #profit www.finch.com