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Vocabulary for Simon Sinek's TED Talk


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This PPT is intended to accompany an ESL lesson based upon Simon Sinek's TED Talk on leadership. For the full lesson, see this link:

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Vocabulary for Simon Sinek's TED Talk

  1. 1. Vocabulary For Simon Sinek’s TED Talk
  2. 2. mass market noun the market for goods that are produced in large quantities.
  3. 3. tipping point noun the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.
  4. 4. innovation noun the action or process of innovating (making new ideas).
  5. 5. status quo noun the existing state of affairs, especially regarding social or political issues.
  6. 6. law of diffusion noun a theory that seeks to explain how, why, and at what rate new ideas and technology spread
  7. 7. rationalize verb attempt to explain or justify (behavior or an attitude) with logical reasons, even if these are not appropriate.