CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...
Why Consumer Purchase Health Insurance_Oct15
1. Understanding attitudes and behaviors
of the health insurance purchaser
Just released: The Shopper’s Voice®
health insurance survey results
Epsilon has completed a nationwide survey that provides insights into the choices consumers make when
shopping for and buying health insurance. We already provide a 360-degree view of a health insurance consumer,
including information on demographics, financials, life stage, health conditions, and buying behaviors, but this
new insight will enable more effective creative, better segmentation, and improved marketing.
We’d love to share our results with you! To learn more, please contact David Koterba at 614 327 7495 or david.koterba@epsilon.com
Results show the power of emotion
One key finding from this survey shows an
important and often overlooked fact: Emotion
plays a much larger role in a consumer’s health
insurance decision than previously thought.
Current health insurance predictive
models on TotalSource Plus®
Likely to
purchase
Medicare
Supplement
Likely to
purchase
Medicare
Advantage
Likely to purchase
Medicare
Part D Plan
Likely to be in
Individual
Market
Likely to be
Uninsured
Likely to
retire at
age 65
About Epsilon’s
attitudinal study
Large scale
consumer survey
Utilizes
Shopper’s
Voice®
North America’s
largest self-reported
consumer survey
Two key
audiences:
Under 65 – Individual
Over 65 – Medicare
Attitudinal insights like:
- Why consumers selected a health insurance product
- Triggers that lead to switching
- Sales channel preference and why
- Influence of key groups in decision making
- Why a Medicare beneficiary selects a Medicare Advantage plan
vs. a Medicare Supplement plan
Output
