Alignment opportunities from Sochi 2014 to PyeongChang 2018.

1. ‘Join The Team’
From to

2. GB’s PREMIER Winter Olympic Sport

3.  Incredible British success story against the odds – no culture, no ice, no track.
 Only skeleton nation to medal at every Olympic Winter Games it has entered.
 101 international medals from 2010 to 2014.
 Elite ‘performance formula’ and system.
 Precision planning and F1-backed technology.
 90 mph, 5G speed.
 15 outstanding athlete ambassadors.
 3,500 kids wanting to Get into Skeleton.
 Pure sport – we make every penny count.
Introducing British Skeleton

4. Our Customers
Elite humans.
High-net-worth tobogganers.
Thrill-seekers.
Precision engineers / Innovators.
Armed forces.
Highly marketable athletes.
Strong female ambassadors.
TV celebrities.
Growing schools and online following.
‘Family’ British Skeleton.

5. Our Numbers
Televised in 17
countries
£10k per sled
– 10x inc R&I
£450
per run
down
the ice
120M
global TV
audience
140
km/hour
5G gravity
force
23.4m
readership
front page
of every UK
National –
15 February
Lizzy 53.4k
Amy 62.5k
Twitter followers
5.2m peak BBC TV
audience
1.3m regular viewers via BBC
Ski Sunday
101 medals 2010-14
15.5m BBC Radio 1
and 2 listeners3,500 kids
wanting to
Get into
Skeleton
1,000 Power2Podium
17-25 yr olds
19 current
Official Partners
and Suppliers
Twitter following
grown 7 times

6. ‘Join the Team’ - Opportunities 2014 to 2018
1. Lead Sponsor  Lead the sport to PyeongChang 2018.
 Advance our Bath-based technology programme.
 Support our next generation ‘Get into Skeleton’ campaign.
 Fully branded British Skeleton title partnership programme.
c250k/year
2. Athlete Sponsor  Sponsor one of up 24 athletes (8 senior, 16 junior).
 Individual support, enabling full-time training.
£5-10k/year
3. Official Suppliers  For vehicle, travel/logistics, print management, formalwear. VIK
4. Official Member  Join us to get closer to the sport - news, results, and events.
 Enjoy member benefits and discounts.
£25/year
5. Official Merchandise  Co-branded British Skeleton wine, T-shirts, luxury phone covers. All profits direct to the team

7. Tailored Package(s) of Return
 Branding British Skeleton title logo, helmet, race suit (4 positions A-D), kit, sled, vehicles, collateral.
 Amplification 120m global TV across 17 countries, 23.4m readership across UK Nationals/Sundays, 5.2m TV on BBC Sport,
Athlete ambassadors, Growing online following.
 Content ‘How we beat the world’ corporate speaking, ‘performance formula’ insight, athlete news.
 Educational University of Bath training base, school/college visits, Get into Skeleton initiative.
 Heritage Winter Olympics, St Moritz Tobogganing Club, Armed Forces.
 Participation Bath Push Track, Cresta Run – staff and client engagement ‘on and off’ ice.
 Hospitality VIP tickets/entertainment, Annual Dinners/Golf Days, FIBT World Cup and World Championships,
PyeongChang 2018 Olympics.
“All the fun of Alton Towers without the
queues!” Chris Evans, BBC Radio 2 and The
One Show

8. David Henwood
Non – Executive Director (Commercial)
+44 7958 712764
david.henwood@britishskeleton.co.uk
‘Join the Team’
For More Details
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