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  1. 1. Alistair Russell Events and Sports Development Portfolio
  2. 2. Mud Sweat and Gears: Eastern Region Mountain Bike Series Alistair Russell Introduction: Series of seven major mountain bike events across the Eastern Region. Grown from one event in in 2008 (100 participants) to three events in 2009 (450 participants) to six in 2010 (1600 participants) and to seven events in 2011 (2000 participants). Format: Each event is affiliated to a cycle club / organisation, who help deliver the event and promote a grassroots atmosphere. Four races across the day for different abilities / ages. Podium for each race. Coaching provided for young people before race (allows parents to race!). Results from each race form part of an overall Series standings – with an end of season presentation. Riders can also pick up British Cycling ranking points. Marketing: Press features, flyering cycle shops, online forums, event directories, banners and newsletters. Merchandise: Photography and cycle shirts. Sponsorship: Four sponsors affiliated to the series. Major sponsor negotiated for 2012. Attendance: 300 per event Audience: All ages and abilities
  3. 3. The Essex Sports Awards Alistair Russell Introduction: The Essex Sports Awards is recognised as the most prestigious event in the local sporting calendar. Marketing: Promoted in partnership with BBC Radio Essex and internet. Event Format: Ten awards, with three short- listed nominees per award. Sponsor and winner of the award interviewed by BBC live on air. Special guest also interviewed alongside certain awards. Food and drinks to conclude the evening. Audience: Sponsors, dignitaries, shortlisted candidates (with families/friends), sports personalities and the press. Attendance: 300 audience. Broadcast live on BBC Radio to over 250,000 people. Top 100 listen again BBC programmes. Video of the event also produced. Sponsorship: Innovative sponsorship package raised over £21,000 in revenue. Further: Winners from the awards automatically entered in BBC East Sports Personality of the Year. The winners of which are then automatically entered into BBC Sports Personality of the Year, creating a recognition pathway from local to national.
  4. 4. Amphibian Playground Alistair Russell Introduction: Offering the general public a chance to go on an adventure across land and sea. Planning: Due to the tidal conditions - complex operating procedures were developed in partnership with HM Coastguard and technical advisors to ensure participant safety. Event Format: Two races – The Naze Channel Challenge (2km paddle) and The Horsey Island Circumnavigation (7km paddle). Participants start with a headland / beach fun run (with a few obstacles thrown in for good measure). They then grab themselves a kayak and with some team effort paddle their way to amphibian history! Infrastructure: 60 double sit-on-top kayaks with buoyancy aids and paddles, off-road vehicles and trailers, 12 meter pontoon, 5 safety ribs, throw lines, 4x4 first aid, cargo nets and event village. Audience: Public from 14+ yrs Attendance: 120 participants (maximum permitted by HM Coastguard)
  5. 5. The Council for Sport Alistair Russell Introduction: Annual conference which seeks to bring together everyone involved in community sport in Essex. Format: Opening presentations followed by workshops. Conclude with networking lunch and drinks. Attendance: 100 – 150 people Audience: Local Authorities, National Governing Bodies, Health Care Professionals, Volunteer Sector, Clubs, Coaches, Police, Community Workers and Sport Businesses .
  6. 6. The Essex Corporate Games Alistair Russell Introduction: The Essex Corporate Games brings together companies and organisations from across the region to participate in a series of fun sporting challenges. The sporting challenges are designed to ‘even the field’ and expose participants to an array of sporting opportunities available in Essex. Each activity station is run by a Local Club or National Governing Body. In between activities time is allocated for business networking. Marketing: Radio features. Direct mail to registered businesses in Essex. Promoted at other events. Planning: Activities designed to even the field and promote fun competitive play. Developed an unique scheduling format to ensure every team plays each other and is never far from their next activity. Format: Multi-activity day with 12 different types of activities including archery, handball, lacrosse, sitting volleyball, frisbee golf, badminton, fencing, hoop challenge, orienteering, bat and trap and petanque. To conclude all participants compete in a big game of dodgeball! Audience: Corporate's – all abilities. Attendance: 200 people
  7. 7. Essex Youth Games Alistair Russell Introduction: Series of competitive sporting events for school children of all ages and abilities (including disability specific events). Planning: In partnership with the National Governing Bodies for Sport and the Schools Community, a number of sport specific events have been designed to identify talent. Format: Leagues were developed with the winners going onto the final knock out stage. Audience: Young people Attendance: Between 50 to 300 young people
  8. 8. BAA Stansted Youth Adventure Challenge Alistair Russell Introduction: Designed, pitched and delivered a highly effective community engagement package for BAA Stansted that generated over £30,000 in revenue. The package included: • Promotion of local sporting opportunities and a chance to participate in ‘The Agility Challenge’ for airport staff. (Engaging with the working demographic) • Volunteer opportunities for airport staff: helping to prepare Great Notley Country Park for the BAA Stansted Youth Adventure Challenge .(Encouraging Team building and increasing staff motivation) • The BAA Stansted Youth Adventure Challenge reached over 400 young people, who participated in 8 different types of adventure sports: Bushcraft, Kayaking, Climbing, Parkour, Orienteering, Mountain Bike Trials, Zip Wire and an Obstacle Course. • Working in partnership with a group of young people, to design ‘Section 106: Great Notley Bike Park’, creating a lasting legacy for BAA Stansted and empowering local young people through the medium of sport to take responsibility for their local environment and sporting provisions.
  9. 9. London 2012 Olympic Games Mountain Bike Course Alistair Russell Selected by London 2012 Olympic Mountain Bike committee and Essex County Council to coordinate and provide technical leadership for a series of press, community engagement and facility test days with Great Britain and international riders.
  10. 10. Coaching and Disability Coaching Conferences Alistair Russell Introduction: Coaching and Disability Specific Coaching Conferences Format: Opening presentations with break out workshops / seminars. Specific learning requirements met. Infrastructure: Classrooms, sports equipment, teaching resources and large lecture hall and presentation platform. Audience: Coaches, officials, teachers, volunteers and disabled community. Attendance: 100 people.
  11. 11. SX Urban Games Alistair Russell Introduction: Series of 6 events based in town centres throughout Essex. Format: Mixture of demos and ‘have a go’ sessions: street dance, beat boxing, cheerleading, freestyle basketball, football, skate, bmx, trails, djing, parkour, cage football and graffiti. Planning: Worked across six council partners. Managed approvals and service level agreements. Infrastructure: Marquees, large sound and power generation systems, dance floors, scaffolding structures and Graffiti board. Audience: Young people / public Attendance: 750-1000 people per event Further: Awarded the London 2012 Olympic and Paralympic ‘Inspire Mark’ for encouraging young people to be more active by offering a range of alternative sports!
  12. 12. Brand Management Alistair Russell
  13. 13. Website Production and Digital Marketing Alistair Russell
  14. 14. Social Marketing Campaign: Getbackinto…Sport Alistair Russell
  15. 15. Social Marketing Campaign: active+ Alistair Russell
  16. 16. Social Marketing Campaign: The Essex Disability Academy Alistair Russell Alistair Russell
  17. 17. Social Marketing Campaign: Running Sisters & Mums on the Move Alistair Russell
  18. 18. Social Marketing Campaign: Child Protection Alistair Russell Alistair Russell
  19. 19. Fundraising: Sport:exl Alistair Russell
  20. 20. Thank you for taking the time to look through my portfolio Look forward to hearing from you soon Alistair Russell