The document summarizes the construction of James Heal's trade show booth for ITMA 2015 in Milan, Italy. It describes the creation of a laboratory environment through the installation of walls, windows, benches, and textile testing instruments. It concludes that the finished stand was James Heal's most innovative and effective design ever used at ITMA.

1. ITMA
2015
MILAN, ITALY
Working with
Nigel Austin
of SMP plc
Stand Build

2. Starting to create
the appearance of a
laboratory
environment
Back wall, meeting
area and meeting
room in place

3. Walls built on the
corners to give the
impression of a
building

4. Glass installed to
create windows

5. View from the aisle

6. Our textile testing
instruments arrive

7. Back wall painted
Starting to get the
benches in position
Crates of
instruments ready to
unpack

8. We have light!

9. Discussions on the
detail

10. FINAL
RESULT
The most
innovative and
effective stand
James Heal have
ever produced at
ITMA
”
“

11. ITMA
2015
MILAN, ITALY
Project Manager (on behalf of James Heal): David Leedham
Stand Design and Build: Nigel Austin SMP plc