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Gamefication 2017

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Be tech-smart and culture-savvy by using game-design thinking and gaming activities to connect with current users in a fun way and draw in new ones. Hear from a library communicator who literally wrote the book on this topic. Online games are incredibly popular; libraries, book apps, and learning institutions are leveraging this to bring in new audiences and engage with existing ones in new ways. Why are they doing this, what is the benefit, and how do you make it work to promote your library? Get the answers here!

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Gamefication 2017

  1. 1. Or Community Engagement is just Marketing without making Money
  2. 2. • DFolmar42@gmail.com • Web-tomato.com • LinkedIn – David Folmar David Folmar – Librarian and Communications Consultant
  3. 3. Do you really want to market the Library?
  4. 4. Marketing tells a Story…
  5. 5. The story of Gamification is achievement and discovering.
  6. 6. The story of Gamification is achievement and discovering.
  7. 7. The Difference is Autonomy!
  8. 8. Where does Gamification come from ? It is the language of Games
  9. 9. Gamification is a Language spoken by millenials…. • https://www.statista.com/statistics/ retrieved 3/2017
  10. 10. Gamification is a Language spoken by millenials…. • https://www.statista.com/statistics/ retrieved 3/2017
  11. 11. Gamification is a Language spoken by millenials…. • https://www.statista.com/statistics/ retrieved 3/2017
  12. 12. 2011 The Year of Gamification!!!
  13. 13. So who is using Gamification ?
  14. 14. BunchBall is the leader…
  15. 15. So who is using Gamification ?
  16. 16. You ARE ?!?!
  17. 17. But Games don’t have to be about kids
  18. 18. But Games don’t have to be about kids
  19. 19. But Games don’t have to be about kids
  20. 20. So who is using Gamification ?
  21. 21. So who is using Gamification ?
  22. 22. So who is using Gamification ?
  23. 23. So who is using Gamification ? IN over 200 libraries !
  24. 24. So who is using Gamification ? IN over 200 libraries !
  25. 25. So who is using Gamification ? IN over 200 libraries !
  26. 26. So what exactly is Gamification ?
  27. 27. Noun the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. "gamification is exciting because it promises to make the hard stuff in life fun" So what exactly is Gamification ?
  28. 28. Noun the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. "gamification is exciting because it promises to make the hard stuff in life fun" So what exactly is Gamification ?
  29. 29. Noun the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. "gamification is exciting because it promises to make the hard stuff in life fun" So what exactly is Gamification ?
  30. 30. Noun the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. "gamification is exciting because it promises to make the hard stuff in life fun" So what exactly is Gamification ?
  31. 31. adges
  32. 32. adges oints
  33. 33. adges oints eaderboards
  34. 34. adges oints eaderboards
  35. 35. YOUR LIBRARY
  36. 36. MEH
  37. 37. WESTINGHOUSE STUDY What Classic Management teaches us about Games
  38. 38. GAME DESIGNERS ARE BEHAVIORAL SCIENTIST
  39. 39. ACTION POIINTS BADGESHARE RECOGNITION/COMPEITION
  40. 40. Richard Bartle’s Four Player Types
  41. 41. Richard Bartle’s Four Player Types
  42. 42. Richard Bartle’s Four Player Types
  43. 43. Richard Bartle’s Four Player Types
  44. 44. Richard Bartle’s Four Player Types
  45. 45. FOUR SQUARE LIKE BADGES POINTS SOCIAL SHARING TRACKING PLAYERS
  46. 46. FOUR SQUARE LIKE BADGES POINTS SOCIAL SHARING TRACKING PLAYERS
  47. 47. GAME MECHANICS INCLUDE: — Points — Levels — Challenges — Virtual goods and spaces — Leaderboards — Gifts and charity — Rewards — Status — Achievement — Self-expression — Competition — Altruism
  48. 48. GAME MECHANICS INCLUDE: — Points — Levels — Challenges — Virtual goods and spaces — Leaderboards — Gifts and charity — Rewards — Status — Achievement — Self-expression — Competition — Altruism
  49. 49. GAME MECHANICS INCLUDE: — Points — Levels — Challenges — Virtual goods and spaces — Leaderboards — Gifts and charity — Rewards — Status — Achievement — Self-expression — Competition — Altruism
  50. 50. GAME DESIGNERS ARE BEHAVIORAL SCIENTIST !!!!
  51. 51. Can my Game make me Happy?
  52. 52. INCREASING DIFFICULTY FOR INCREAING RETURNS WILL KEEP THE PLAYER/PATRON ENGAGED…
  53. 53. LOOK AT GAME SYSTEMS • XBOX • PLAY STATION • STEAM
  54. 54. Surprise and Autonomy are what make games games… Without these, we have Labor
  55. 55. “ The powerful and positive role that community can play in providing feedback and support to badge earners. One of the things the team has talked a lot about is the way in which library staff working with teens can help to support and provide feedback to badge earners. Talking with other badge project developers we learned that we can use social tools – like thumbs up and thumbs down – as a feedback mechanism and as a way to get the community involved with badge earning and learning.”
  56. 56. Richard Bartle’s Four Player Types
  57. 57. Thank You for your Time

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