4. What is Value ?
Value is in the eye of the beholder….
CONVERTER
BOTTLER
CONSUMER
COMPLEXITY
COST
ROI
RISK
AVAILABILITY
CONVENIENCE
APPEAL
PRICE
PROFIT
EFFICIENCIES RELIABILITY
LEAD TIME
GROWTH CSR
5. Partnerships Creating Value
Value – Finding Common Ground ?
Finding common ground to create REAL VALUE requires, innovation, collaboration
and commitment to working together across the supply chain.
CONVERTER
CUSTOMER
CONSUMER
6. Partnerships Creating Value
Sometimes creating “value” is simple…
Bottle light weighting has been and continues to be the first stop for VALUE
creation.. But this is
7. Partnerships Creating Value
Often, shared benefit creates value..
But… innovation that creates an advantage or opportunity for the brand owner
and converter, does much more than save a few cents.
8. Partnerships Creating Value
Value beyond the obvious…
Although chemically IDENTICAL to normal PET, sourcing MEG from ORGANIC
material has created BioPET and PLANT BOTTLE !
BioMEG + PTA = BioPET = PLANT BOTTLE !
9. Partnerships Creating Value
From Shake Shake to Super – The Chibuku Story
A combination of innovative product processing, out of the box thinking and co-
operation between supplier & bottler has changed the market !
• Introduction of new PET format
• Flash pasteurized vs. live beer
• 28 day shelf life vs. +-7 days
• Premium positioning
• Localised pre-form supply
• Lightweight 1881 solution
10. • 1.25lt value pack
• 350ml convenience pack
• Retention of existing glass
• 6 months shelf life
• Recyclable PGA multi-layer solution
• Recipe & process change
• Taste & premium position retained
• Increased consumption !
Partnerships Creating Value
Innovating around an Icon – Appletiser in PET
10 years after initial discussions began, Appletiser finally found it’s way into PET !
11. • Based on success in US
• Designed in collaboration with UK
• 200ml PET replaced 200ml Glass
• 500ml PET replaced 375ml Glass
• 30 Extra Deep ROPP neck finish
• Premium embossed bottle
• +-30g PET vs. +- 200g Glass
• Filled on existing glass filler
• Growth in consumption !
Partnerships Creating Value
Breaking the glass ceiling – Smirnoff in PET
10 years after initial discussions began, Appletiser finally found it’s way into PET !
12. • Understand your customer / consumers needs
• Keep your eyes open !
• Share ideas
• Build relationships beyond price / supply
• Challenge the status quo & innovate
• Create something worth copying !
Partnerships Creating Value
Creating Value – Beyond Cost Savings
