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Take Back Your Supply Chain
I N T R O D U C I N G O T T E R L O G I C
Democratizing the freight industry with an advanced marketplace that leverages
advanced analytics.
• Connect Shippers directly to Carriers, no middle men
• Leveraging Advanced Analytics to discover network effects
• Applying Artificial Intelligence and Smart Automation
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
Challenges facing Shippers:
• Tedious RFP and Spot rate process
• Getting best pricing while ensuring
reliability
• Lack of real time insight
O T T E R L O G I C S O L V E S
3 P L P R O B L E M S
Challenges facing Carriers and Owner
Operators:
• Low utilization and high cost
• Frustrating process with brokers to
secure shipments
• Poor insight into their business
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
47
13
$57 B
Dedicated
Contract
Carriage
(Carriers)
Intl.
Transportation
Management
Domestic
Transportation
Management
(Brokers)
4
U S 3 P L 1 M A R K E T S P E N D B Y C A T E G O R Y : $ B I L L I O N S
117
TRANSPORTATION
MANAGEMENT
3PL Trucking
• Highly fragmented and undifferentiated
o 130+ medium or larger 3PL companies in US
• Highly manual brokerage processes
o Thousands of dedicated freight agents making phone calls
• Cutting out the broker – make going direct easy
o Allow easy self management
o Minimize labor
o Maximize efficiency
IMAGINE WHAT HAPPENED TO TRAVEL AGENTS; OT TERLOGIC
TRANSFORMS THE $57B MANAGED TRANSPORT MARKET
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
5
OT TERLOGIC CHANGES HOW COMPANIES PROCURE EXTERNAL
CAPACITY TO MOVE GOODS FROM POINT A TO POINT B
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
• Source truckload
capacity through
OtterLogic
• Agree to shipments
on OtterLogic’s
platform
• Executes shipment
with mobile app
• Links Shipper jobs to Truckers
• Continuously optimizes
network to reduce waste
• Uses predictive analytics to
minimize delivery issues
TruckersShippers
(examples)
• Retail
• Manufacturing
• Commodities
6CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
O T T E R C O N N E C T
OtterConnect aims to be the one stop
solution for 3PL needs
• TMS that makes 3PL management easy
• Instant quoting from 1-3 carriers, reverse
auction capability
• Streamlined workflow
• Connect seamlessly to WMS or ERP
system (ie API or EDI connection)
OT T E R C O N N E C T I S O U R O P E N M A R K E T P L A C E S Y S T E M T H AT
A L LO W S E A S Y C O N T R A C T I N G O F S H I P M E N T S
7CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
W E M I N I M I Z E T O U C H B Y A U T O M AT I N G T H E P R O C E S S
Shipper books
online through
OtterLogic
Shipment enters
OtterLogic cloud
database
OtterLogic app
links optimized
loads to truckers
OT T E R LO G I C I N N O VAT I O N R E V O LV E S A R O U N D O U R D ATA
A N A LY S I S A N D A U TO M AT I O N S T R E N G T H S
8CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
E X A M P L E : W E F O U N D 3 0 % O V E R L A P O P P O R T U N I T Y W I T H F I R S T S H I P P E R S
OT T E R LO G I C ’ S I N N OVAT I O N R E V O LV E S A R O U N D O U R D ATA
A N A LY S I S A N D O P T I M I Z AT I O N S T R E N G T H S
- OtterLogic found over 30% overlap opportunity with first two shipper networks
- Greater identified overlap = Increased utilization and lower cost
- Value add feature to shippers
New Carlisle, IN
South Bend, IN
Tonawanda, NY
Buffalo, NY
More than 1k
opportunities
Less than 1k
opportunities
• Top 4 locations capture
90% of opportunity
• Examined 20k
shipments from FY15 –
FY16
9CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
B A S I C
OT T E R C O N N E C T M O N E T I Z E S T H E P L AT F O R M BY C H A R G I N G A
M O N T H LY F E E F O R S H I P P E RS TO A C C E S S A D VA N C E D F E AT U R E S
P L U S P R O F E S S I O N A L E N T E R P R I S E
Free platform
+ Limited number of
shipments/month
+ Instant quotes
and reverse auction
capability
+ Track and trace
+ Payment pass
through
Monthly fee
Basic features and
+ Increased number
of shipments
+ Multi user and
authorization
functionality
+ API integration
(additional fee)
Monthly fee
Plus features and
+ Increased number
of shipments and
users
+ RFP capability
+ Optimized savings
opportunities
+ Advanced KPIs
and basic
benchmarking
+ Net 30 payment
options
Annual contract
Pro. features and
+ Unlimited
shipments
+ RFP support
+ Custom reports
+ API integration
(included)
+ Advanced
performance
benchmarking
+Net 30 payment
options
10
Current Goals:
• Winning shipments with initial
customers
• Carrier acquisition and retention
of 100+ power unites
• Refine OtterLogic mobile
solutions and OtterConnect
Current Goals:
• Refine automated contracting,
payment, and tracking
• Improve shipment connection
model to maximize savings
• Cooperate with Texas A&M for
deeper research development
OT TERLOGIC HAS DEPLOYED THE SHIPPER PLATFORM AND
CARRIER APPLICATION AND IS GOING AFTER CUSTOMERS
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2016
S H I P P E R P O R T A L A N D C A R R I E R A P P
A N A L Y T I C S A N D D A T A
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of David Chou and Greg Price is strictly prohibited 11
• Seed Investment: $350K to solidify our
platform, allowing us to win more contracts
and validate mobile and web platforms
• Execute with shipper (customers)
o Refine analytics to optimize shipments
and win contracts based on price
o Develop shipment bundling (LTL), route
optimization, and integrate additional
sensors for real-time tracking
• Onboard and develop additional capabilities
for carriers
• Refine mobile platform that handles
contracting, payment, route planning
• Target 100+ owner/operators executing
with app
• People with industry experience and passion
and drive to help us disrupt the industry
• Can provide no-filter, actionable feedback
• Bring in strategic contacts with carrier and
shippers
W E A R E L O O K I N G F O R A D V I S O R S A N D
I N V E S T O R S O V E R T H E N E X T 3 M O N T H S
Q 1 2 0 1 7 : S E E D I N V E S T M E N T A D V I S O R S
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 12
W E H A V E A S T R O N G T E A M
Led by MIT and McKinsey alumni who:
• Directly observed the pain points in
the 3PL industry and know the
solutions
• Founded other funded (and still
running) startups
• Have the skillset to develop the
mobile/web applications and artificial
intelligence engine
F O U N D E R S T E A M M E M B E R S
D A V I D C H O U
CEO
G R E G P R I C E
CTO
T O M F E N W I C K
Industry Support, Former
Coyote Manager
I N D U S T R Y A D V I S O R
M A X M C L E N N A N
Developer
K A I Y I N
Data Scientist
S T E V E B R E N N A N
UX Developer
L A N C E S P E A R S
Developer
N I C K F O R T E N B E R R Y
Developer
13
QUESTIONS?
CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
OtterLogic is excited to be on the forefront of truckload freight technology

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OtterLogic pitchdeck

  • 1. Take Back Your Supply Chain
  • 2. I N T R O D U C I N G O T T E R L O G I C Democratizing the freight industry with an advanced marketplace that leverages advanced analytics. • Connect Shippers directly to Carriers, no middle men • Leveraging Advanced Analytics to discover network effects • Applying Artificial Intelligence and Smart Automation CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
  • 3. Challenges facing Shippers: • Tedious RFP and Spot rate process • Getting best pricing while ensuring reliability • Lack of real time insight O T T E R L O G I C S O L V E S 3 P L P R O B L E M S Challenges facing Carriers and Owner Operators: • Low utilization and high cost • Frustrating process with brokers to secure shipments • Poor insight into their business CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
  • 4. 47 13 $57 B Dedicated Contract Carriage (Carriers) Intl. Transportation Management Domestic Transportation Management (Brokers) 4 U S 3 P L 1 M A R K E T S P E N D B Y C A T E G O R Y : $ B I L L I O N S 117 TRANSPORTATION MANAGEMENT 3PL Trucking • Highly fragmented and undifferentiated o 130+ medium or larger 3PL companies in US • Highly manual brokerage processes o Thousands of dedicated freight agents making phone calls • Cutting out the broker – make going direct easy o Allow easy self management o Minimize labor o Maximize efficiency IMAGINE WHAT HAPPENED TO TRAVEL AGENTS; OT TERLOGIC TRANSFORMS THE $57B MANAGED TRANSPORT MARKET CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017
  • 5. 5 OT TERLOGIC CHANGES HOW COMPANIES PROCURE EXTERNAL CAPACITY TO MOVE GOODS FROM POINT A TO POINT B CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 • Source truckload capacity through OtterLogic • Agree to shipments on OtterLogic’s platform • Executes shipment with mobile app • Links Shipper jobs to Truckers • Continuously optimizes network to reduce waste • Uses predictive analytics to minimize delivery issues TruckersShippers (examples) • Retail • Manufacturing • Commodities
  • 6. 6CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 O T T E R C O N N E C T OtterConnect aims to be the one stop solution for 3PL needs • TMS that makes 3PL management easy • Instant quoting from 1-3 carriers, reverse auction capability • Streamlined workflow • Connect seamlessly to WMS or ERP system (ie API or EDI connection) OT T E R C O N N E C T I S O U R O P E N M A R K E T P L A C E S Y S T E M T H AT A L LO W S E A S Y C O N T R A C T I N G O F S H I P M E N T S
  • 7. 7CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 W E M I N I M I Z E T O U C H B Y A U T O M AT I N G T H E P R O C E S S Shipper books online through OtterLogic Shipment enters OtterLogic cloud database OtterLogic app links optimized loads to truckers OT T E R LO G I C I N N O VAT I O N R E V O LV E S A R O U N D O U R D ATA A N A LY S I S A N D A U TO M AT I O N S T R E N G T H S
  • 8. 8CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 E X A M P L E : W E F O U N D 3 0 % O V E R L A P O P P O R T U N I T Y W I T H F I R S T S H I P P E R S OT T E R LO G I C ’ S I N N OVAT I O N R E V O LV E S A R O U N D O U R D ATA A N A LY S I S A N D O P T I M I Z AT I O N S T R E N G T H S - OtterLogic found over 30% overlap opportunity with first two shipper networks - Greater identified overlap = Increased utilization and lower cost - Value add feature to shippers New Carlisle, IN South Bend, IN Tonawanda, NY Buffalo, NY More than 1k opportunities Less than 1k opportunities • Top 4 locations capture 90% of opportunity • Examined 20k shipments from FY15 – FY16
  • 9. 9CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 B A S I C OT T E R C O N N E C T M O N E T I Z E S T H E P L AT F O R M BY C H A R G I N G A M O N T H LY F E E F O R S H I P P E RS TO A C C E S S A D VA N C E D F E AT U R E S P L U S P R O F E S S I O N A L E N T E R P R I S E Free platform + Limited number of shipments/month + Instant quotes and reverse auction capability + Track and trace + Payment pass through Monthly fee Basic features and + Increased number of shipments + Multi user and authorization functionality + API integration (additional fee) Monthly fee Plus features and + Increased number of shipments and users + RFP capability + Optimized savings opportunities + Advanced KPIs and basic benchmarking + Net 30 payment options Annual contract Pro. features and + Unlimited shipments + RFP support + Custom reports + API integration (included) + Advanced performance benchmarking +Net 30 payment options
  • 10. 10 Current Goals: • Winning shipments with initial customers • Carrier acquisition and retention of 100+ power unites • Refine OtterLogic mobile solutions and OtterConnect Current Goals: • Refine automated contracting, payment, and tracking • Improve shipment connection model to maximize savings • Cooperate with Texas A&M for deeper research development OT TERLOGIC HAS DEPLOYED THE SHIPPER PLATFORM AND CARRIER APPLICATION AND IS GOING AFTER CUSTOMERS CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2016 S H I P P E R P O R T A L A N D C A R R I E R A P P A N A L Y T I C S A N D D A T A
  • 11. CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of David Chou and Greg Price is strictly prohibited 11 • Seed Investment: $350K to solidify our platform, allowing us to win more contracts and validate mobile and web platforms • Execute with shipper (customers) o Refine analytics to optimize shipments and win contracts based on price o Develop shipment bundling (LTL), route optimization, and integrate additional sensors for real-time tracking • Onboard and develop additional capabilities for carriers • Refine mobile platform that handles contracting, payment, route planning • Target 100+ owner/operators executing with app • People with industry experience and passion and drive to help us disrupt the industry • Can provide no-filter, actionable feedback • Bring in strategic contacts with carrier and shippers W E A R E L O O K I N G F O R A D V I S O R S A N D I N V E S T O R S O V E R T H E N E X T 3 M O N T H S Q 1 2 0 1 7 : S E E D I N V E S T M E N T A D V I S O R S
  • 12. CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 12 W E H A V E A S T R O N G T E A M Led by MIT and McKinsey alumni who: • Directly observed the pain points in the 3PL industry and know the solutions • Founded other funded (and still running) startups • Have the skillset to develop the mobile/web applications and artificial intelligence engine F O U N D E R S T E A M M E M B E R S D A V I D C H O U CEO G R E G P R I C E CTO T O M F E N W I C K Industry Support, Former Coyote Manager I N D U S T R Y A D V I S O R M A X M C L E N N A N Developer K A I Y I N Data Scientist S T E V E B R E N N A N UX Developer L A N C E S P E A R S Developer N I C K F O R T E N B E R R Y Developer
  • 13. 13 QUESTIONS? CONFIDENTIAL AND PROPRIETARY | Any use of this material without specific permission of OtterLogic is strictly prohibited. Copyright © 2017 OtterLogic is excited to be on the forefront of truckload freight technology