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CERTIFYING BEST
PRACTICE, IMPROVING
PERFORMANCE.
CEEDA
BRONZE SILVER GOLD
2 	WWW.CEEDACERT.COM
CEEDA provides an audited and certified assessment
of the implementation of energy efficiency best
practices within a data center. It delivers an
operational and deployment roadmap for further
improving performance, enables organizations to
benchmark their facility energy efficiency performance
and to publicly demonstrate their leadership in data
center energy efficiency.
The assessment cycle is of two years’ duration and
comprises a comprehensive initial assessment
and a second assessment one year later. The initial
assessment provides a detailed analysis of the
implementation of a set of energy efficiency best
practices in M&E, IT and operational management, and
an improvement roadmap. The second assessment
permits evaluation of the energy efficiency impacts of
the roadmap, new infrastructure deployment and new
services delivered. It also enables practical knowledge
about the latest advances in energy efficiency world-
wide to be transferred to the client.
CERTIFYING BEST PRACTICE,
IMPROVING PERFORMANCE.
HOW DOES IT WORK?
YEAR TWO
Assessment of impact of changes
in service provision, infrastructure
deployment and operational
management on energy efficiency.
Knowledge transfer to the client
on the latest advances in energy
efficiency gathered from leading
practitioners worldwide
YEAR ONE
Initial assessment and certification:
assessment report, benchmarking
tools, implementation gap analysis,
improvement roadmap, transfer of
best practice knowledge, certification
PROCESSES
WWW.CEEDACERT.COM 3
The process uses two sets of BCS-approved
technical consultants: the first (the ‘Assessor’) to
perform the assessment; the second (the ‘Auditor’)
to audit the results of the assessment results and
recommendations. A technical qualification stage is
applied to ensure that there are no major obstacles
to attain certification, the Assessor then remotely
gathers information from the client to demonstrate
the implementation of the best practices and
methodology of the performance metrics assessed.
Once sufficient information has been acquired,
the Assessor visits the facility in order to verify the
evidence gathered, clarify any outstanding points and
interview the data center personnel.
The Assessor then compiles a draft assessment
report, containing findings, recommendations for
further improvement and certification level. The
draft report is evaluated by the Auditor and
the completed assessment report,
certification and performance
improvement tools are
transferred to the
client.
THE PROCESS
RAJ SHARMA
Operations Manager, Data Center Services,
Westpac Banking Corporation
“Since the CEEDA
assessment we have
seen a steady increase in
IT-load whilst facility energy
consumption has been flat.”
ENGAGEMENT
Assessment of the data center asset
profile of the organization, present and
future service provisioning, anticipated
infrastructure deployment impacts and
the objectives of the client in seeking
assessment and certification.
TECHNICAL QUALIFICATION
Assessment of all criteria in order to
identify any major obstacles to attaining
certification.
3
DATA CENTER VISIT
The Assessor verifies supporting
evidence and interviews key data
center personnel.
4
ASSESSMENT INITIATION &
EVIDENCE ACQUISITION
The Assessor remotely engages with
Client personnel for the collection
of information which provides
evidence for the implementation of
the best practices assessed and the
methodology of the performance
metrics measured.
DRAFT REPORT COMPILATION
Acquisition of any additional evidence
required, gap analysis, road-map &
certification recommendations, draft
report compilation. 6
1
2
5
CERTIFICATION & TRANSFER OF SERVICE DELIVERABLES
Transfer of service deliverables, including: final assessment report, comprising
best practice gap analysis, certification level, performance improvement
recommendations; resources for market positioning: plaque; electronic certificate;
logo-set; reporting and performance improvement tools.
7
AUDIT & FINAL REPORT
COMPILATION
The draft report, evidence and
recommendations are evaluated by
the Auditor. Additional evidence or
clarifications are obtained from the
client if required and the final report
is compiled.
4 	WWW.CEEDACERT.COM
An illustrative guide to the criteria needed to be attained for each certification level. The results are cumulative, in order to attain Gold,
you also need to fulfil all Bronze and Silver criteria.
The certification is made against the assessment of a set
of discrete criteria based on best practices, specifications
and metrics from ASHRAE, Energy Star, ETSI, EUCoC and
The Green Grid.
Individual and collective analyzes of these criteria provide the
basis for determining the certification level awarded and also
deliver a set of resources which can be leveraged to enhance
performance throughout the certification period.
WHAT IS ASSESSED?
•		External control of equipment
energy use
•		Liquid cooled IT equipment
•		Dynamic building cooling control
•		IT equipment inlet environmental
conditions
•		PDU level metering of IT energy
consumption
•		Control whole system energy use
•		PDU level metering of ME
•		Row and rack temperature metering
•		Algorithmic efficiency in software
•		Capture rain water
•		IT device level temperature metering
•		Coefficient of renewable energy
•		Green power procurement
•		IT device level energy metering
•		Automated energy and
environmental reporting console
•		Automated energy and
environmental metering
•		Embedded energy
•		ME environmental operating
ranges
•		Extend operating temperature and
humidity ranges
•		Energy Star IT hardware
•		Low power storage devices
•		Waste heat reuse
•		Power management new IT assets
•		Water metering
•		Prioritize power in new device
selection
•		Heat pump assisted waste
heat reuse
•		High efficiency UPS
•		Provision power and cooling to
power draw of IT equipment
•		Free cooling
•		Energy  temperature reporting
hardware
•		Select free standing equipment to
optimize air flow
•		Scheduled audit of IT environment
requirements
•		Integrated IT, Service Provision,
ME teams
•		Modular UPS
•		Optimize part load operation
•		Variable speed drives
•		Appropriate resilience
•		Separate environmental zones
•		Appropriate power density
•		Scalable/modular
•		Business-led resource sharing
platform grid  virtualization
•		High COP chillers
•		Contained hot/cold air
•		Equipment segregation
•		Hot/cold aisle
•		ASHRAE A2/ Increase working
humidity range
•		Elevated IT operating temperature
•		Raised floor/suspended ceiling
•		Maximize part load efficiency
•	Variable speed fans CRACS
A gap analysis of the criteria attained provides the basis of a
roadmap for further improvement
Advances in energy efficiency relating to discrete criteria
and operational management are fed-back during the two
year certification cycle, permitting progressive and ongoing
reporting, tracking and performance improvement
An executive summary represents a guide to the present and
potential future status of a facility and the requirements for
enhancing performance holistically
Synergies between different criteria are identified and points
of highest sensitivity isolated
GOLD
SILVER
BRONZE
CRITERIA COMPARISONS
WWW.CEEDACERT.COM 5
FEATURE CEEDA LEED BREEAM ISO 50001
Percentage of the Assessment Devoted to Operational Energy Efficiency 95% 35% 25% N/A
Transport l l
Building Envelope l l
Indoor Environmental Quality  Health  Wellbeing l l
Land Use, Sustainability  Ecology l l
Material Waste Flows - Operational l l
Embedded Energy Equipment l ¡ ¡
Service Provision Demand Response Management l ¡ ¡ ¡
BMS l l l
Metering ME, IT l l l l
Minimum Energy Efficiency Performance l l l
Renewable Energy Component Assessed l l l
Water Management l l l
Continuous Improvement Policy for Energy Efficiency ¡ l
Continuous Professional Development (CPD) - Energy Efficiency Performance l
Cumulative Step-Based Awarded Performance Categories l
DCIM - ME, IT, Water l
Holistic Operational Management of IT  ME Infrastructure l ¡
IT Infrastructure, Services  Management Energy Efficiency Best Practices l
Mechanical  Electrical Energy Efficiency Best Practices l ¡
Ongoing Feedback on Energy Efficiency Best Practices and Metrics, Sourced World Wide l
Ongoing Performance and Best Practice Feedback Within Certification Period l
Operations  Maintenance ¡ ¡
Roadmap for Further Energy Efficiency Enhancement l ¡
Specific Frameworks for Energy Efficiency Performance in Design  Operation l
Specific Frameworks for Owner-Operator, Colocation, Tenant l
Key l Wholly Assessed ¡ Partially Assessed
CEEDA focuses uniquely on ongoing energy efficiency best practices in ME, IT, the
holistic management of the facility and the services it delivers, thereby complementing
established facility sustainability and process oriented certifications.
HOW DOES CEEDA COMPLEMENT OTHER CERTIFICATIONS? “ We are proud of
the certification – it
is useful to be able
to tell customers
that apart from the
high availability, we
have high efficiency:
customers appreciate
that is a continuous,
on-going necessity.
DAX SIMPSON
Director, Data Center Infrastructure,
KIO Networks
6 	WWW.CEEDACERT.COM
WHAT DOES CEEDA DELIVER?
“This certification is a testament to
our commitment to lead and achieve
energy efficiency in our data centers
and in our business.”
RANGU SALGAME, Chief Executive Officer,
Growth Ventures and Service Provider Group,
TATA COMMUNICATIONS
WHAT DOES CEEDA DELIVER?USER REPORTED BENEFITS
Multiple opportunities for demonstrating market
position, online, in print and in video
Performance improvement and planning tools for
optimizing and scheduling labor and CAPEX to
reduce OPEX
Remote impact assessment, with further
improvement recommendations, one year after
certification
Recommendations and roadmap for performance
improvement
Authentication of energy efficiency performance
metrics: PUE/CUE/WUE
Assessment report of compliance and gap
analysis against energy efficiency best practicesHarmonization of energy efficiency best practices across
all disciplines of personnel, infrastructure and operations
methodologies within single and multiple facilities
Significant and on-going uplift of OPEX performance,
sustained via a process of evaluation and feedback of the
impact of improvement recommendations.
Demonstration of the commitment to sustainability, energy
efficiency and bottom line performance to government,
shareholders, analysts and clients
Global assessment, certification and
benchmarking of estate performance
DELIVERY BENEFITS
WWW.CEEDACERT.COM 7
We are delighted to have attained this achievement - we take our
corporate social responsibility very seriously and developing an
energy efficient data center is part of this. To have achieved a
CEEDA Gold standard is excellent.
RICHARD HARRIS, CIO,
ARM
CEEDA certification is a valuable opportunity to confirm that our
data center operations are consistent with our sustainability
strategy. We are convinced that the competitiveness and
reliability of our services is directly related to our ability
to operate efficiently and environmentally.
ANDRES CORDOVEZ FERRETO, CTO,
AXTEL
Through following some of the CEEDA elements, the reduction
of energy usage has been a measurable factor - at the
same time as computing load has been increasing,
we’ve managed to deliver more for less.
STEVE WATT, CIO,
UNIVERSITY OF ST ANDREWS
WHO CAN BENEFIT?
CEEDA provides specific assessment and certification frameworks for
colocation, enterprise and telco data centers, for both existing data
centers and new builds.
ENTERPRISE
CEEDA Enterprise permits owner-operators of existing facilities
to validate and certify their ongoing energy efficiency strategy. It
helps owner-operators to develop frameworks for maximizing
the performance of their existing infrastructure assets and put
operational disciplines in place to maintain that performance.
TELCO
CEEDA Telco is adapted to the specific environmental and
operational requirements of facilities which are dominated by telco
equipment, but which retains the flexibility to deal with mixed-use
environments.
COLO
CEEDA Colo enables colocation providers to demonstrate the
implementation of energy efficiency best practice in the parts of the
facility directly under their control, and leverage the findings of the
CEEDA process to improve their operations. CEEDA Colo-Tenant
provides a structure which helps major tenants of CEEDA certified
colocation providers to optimize the operational performance of
their IT infrastructure, applications and management.
DESIGN-OPERATE
CEEDA Design-Operate assesses the incorporation of the most
advanced energy efficiency best practices at the design stage and
also in the operating facility. By comparing sets of assessment data
from each stage, builders and operators of new facilities are able to
validate the integration of energy efficiency measures in the design,
and then assess and certify the actual performance of the operational
facility. The process is similar to other assessments, with a two year
certification cycle from the point of operational assessment.
PARTICIPANTS INCLUDE
©2016 Data Centre Dynamics Ltd., London
About CEEDA. The Certified Energy Efficient Datacenter Award (CEEDA) is a global assessment and certification program designed to recognize the implementation of energy efficiency best practices in operating data centers.
The framework is progressive in terms of sophistication of best practices applied – reflecting the complex and holistic nature of data center operations - and is based on specifications drawn from ASHRAE, Energy Star, ETSI,
EUCoC and The Green Grid. The certification is awarded at three levels: Gold, Silver and Bronze, with a certification cycle of two years. In addition to providing a globally applicable benchmark for comparison and harmonization
within and across organizations, CEEDA also provides a gap analysis and performance improvement map, helping maintain performance throughout the certification period. The CEEDA program is run by DatacenterDynamics
and ratified by BCS, the Chartered Institute for IT. For more information on CEEDA please visit www.ceedacert.com or contact info@ceedacert.com

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0436_CEEDA_General Overview_A4_Landscape_v2

  • 2. 2 WWW.CEEDACERT.COM CEEDA provides an audited and certified assessment of the implementation of energy efficiency best practices within a data center. It delivers an operational and deployment roadmap for further improving performance, enables organizations to benchmark their facility energy efficiency performance and to publicly demonstrate their leadership in data center energy efficiency. The assessment cycle is of two years’ duration and comprises a comprehensive initial assessment and a second assessment one year later. The initial assessment provides a detailed analysis of the implementation of a set of energy efficiency best practices in M&E, IT and operational management, and an improvement roadmap. The second assessment permits evaluation of the energy efficiency impacts of the roadmap, new infrastructure deployment and new services delivered. It also enables practical knowledge about the latest advances in energy efficiency world- wide to be transferred to the client. CERTIFYING BEST PRACTICE, IMPROVING PERFORMANCE. HOW DOES IT WORK? YEAR TWO Assessment of impact of changes in service provision, infrastructure deployment and operational management on energy efficiency. Knowledge transfer to the client on the latest advances in energy efficiency gathered from leading practitioners worldwide YEAR ONE Initial assessment and certification: assessment report, benchmarking tools, implementation gap analysis, improvement roadmap, transfer of best practice knowledge, certification PROCESSES
  • 3. WWW.CEEDACERT.COM 3 The process uses two sets of BCS-approved technical consultants: the first (the ‘Assessor’) to perform the assessment; the second (the ‘Auditor’) to audit the results of the assessment results and recommendations. A technical qualification stage is applied to ensure that there are no major obstacles to attain certification, the Assessor then remotely gathers information from the client to demonstrate the implementation of the best practices and methodology of the performance metrics assessed. Once sufficient information has been acquired, the Assessor visits the facility in order to verify the evidence gathered, clarify any outstanding points and interview the data center personnel. The Assessor then compiles a draft assessment report, containing findings, recommendations for further improvement and certification level. The draft report is evaluated by the Auditor and the completed assessment report, certification and performance improvement tools are transferred to the client. THE PROCESS RAJ SHARMA Operations Manager, Data Center Services, Westpac Banking Corporation “Since the CEEDA assessment we have seen a steady increase in IT-load whilst facility energy consumption has been flat.” ENGAGEMENT Assessment of the data center asset profile of the organization, present and future service provisioning, anticipated infrastructure deployment impacts and the objectives of the client in seeking assessment and certification. TECHNICAL QUALIFICATION Assessment of all criteria in order to identify any major obstacles to attaining certification. 3 DATA CENTER VISIT The Assessor verifies supporting evidence and interviews key data center personnel. 4 ASSESSMENT INITIATION & EVIDENCE ACQUISITION The Assessor remotely engages with Client personnel for the collection of information which provides evidence for the implementation of the best practices assessed and the methodology of the performance metrics measured. DRAFT REPORT COMPILATION Acquisition of any additional evidence required, gap analysis, road-map & certification recommendations, draft report compilation. 6 1 2 5 CERTIFICATION & TRANSFER OF SERVICE DELIVERABLES Transfer of service deliverables, including: final assessment report, comprising best practice gap analysis, certification level, performance improvement recommendations; resources for market positioning: plaque; electronic certificate; logo-set; reporting and performance improvement tools. 7 AUDIT & FINAL REPORT COMPILATION The draft report, evidence and recommendations are evaluated by the Auditor. Additional evidence or clarifications are obtained from the client if required and the final report is compiled.
  • 4. 4 WWW.CEEDACERT.COM An illustrative guide to the criteria needed to be attained for each certification level. The results are cumulative, in order to attain Gold, you also need to fulfil all Bronze and Silver criteria. The certification is made against the assessment of a set of discrete criteria based on best practices, specifications and metrics from ASHRAE, Energy Star, ETSI, EUCoC and The Green Grid. Individual and collective analyzes of these criteria provide the basis for determining the certification level awarded and also deliver a set of resources which can be leveraged to enhance performance throughout the certification period. WHAT IS ASSESSED? • External control of equipment energy use • Liquid cooled IT equipment • Dynamic building cooling control • IT equipment inlet environmental conditions • PDU level metering of IT energy consumption • Control whole system energy use • PDU level metering of ME • Row and rack temperature metering • Algorithmic efficiency in software • Capture rain water • IT device level temperature metering • Coefficient of renewable energy • Green power procurement • IT device level energy metering • Automated energy and environmental reporting console • Automated energy and environmental metering • Embedded energy • ME environmental operating ranges • Extend operating temperature and humidity ranges • Energy Star IT hardware • Low power storage devices • Waste heat reuse • Power management new IT assets • Water metering • Prioritize power in new device selection • Heat pump assisted waste heat reuse • High efficiency UPS • Provision power and cooling to power draw of IT equipment • Free cooling • Energy temperature reporting hardware • Select free standing equipment to optimize air flow • Scheduled audit of IT environment requirements • Integrated IT, Service Provision, ME teams • Modular UPS • Optimize part load operation • Variable speed drives • Appropriate resilience • Separate environmental zones • Appropriate power density • Scalable/modular • Business-led resource sharing platform grid virtualization • High COP chillers • Contained hot/cold air • Equipment segregation • Hot/cold aisle • ASHRAE A2/ Increase working humidity range • Elevated IT operating temperature • Raised floor/suspended ceiling • Maximize part load efficiency • Variable speed fans CRACS A gap analysis of the criteria attained provides the basis of a roadmap for further improvement Advances in energy efficiency relating to discrete criteria and operational management are fed-back during the two year certification cycle, permitting progressive and ongoing reporting, tracking and performance improvement An executive summary represents a guide to the present and potential future status of a facility and the requirements for enhancing performance holistically Synergies between different criteria are identified and points of highest sensitivity isolated GOLD SILVER BRONZE CRITERIA COMPARISONS
  • 5. WWW.CEEDACERT.COM 5 FEATURE CEEDA LEED BREEAM ISO 50001 Percentage of the Assessment Devoted to Operational Energy Efficiency 95% 35% 25% N/A Transport l l Building Envelope l l Indoor Environmental Quality Health Wellbeing l l Land Use, Sustainability Ecology l l Material Waste Flows - Operational l l Embedded Energy Equipment l ¡ ¡ Service Provision Demand Response Management l ¡ ¡ ¡ BMS l l l Metering ME, IT l l l l Minimum Energy Efficiency Performance l l l Renewable Energy Component Assessed l l l Water Management l l l Continuous Improvement Policy for Energy Efficiency ¡ l Continuous Professional Development (CPD) - Energy Efficiency Performance l Cumulative Step-Based Awarded Performance Categories l DCIM - ME, IT, Water l Holistic Operational Management of IT ME Infrastructure l ¡ IT Infrastructure, Services Management Energy Efficiency Best Practices l Mechanical Electrical Energy Efficiency Best Practices l ¡ Ongoing Feedback on Energy Efficiency Best Practices and Metrics, Sourced World Wide l Ongoing Performance and Best Practice Feedback Within Certification Period l Operations Maintenance ¡ ¡ Roadmap for Further Energy Efficiency Enhancement l ¡ Specific Frameworks for Energy Efficiency Performance in Design Operation l Specific Frameworks for Owner-Operator, Colocation, Tenant l Key l Wholly Assessed ¡ Partially Assessed CEEDA focuses uniquely on ongoing energy efficiency best practices in ME, IT, the holistic management of the facility and the services it delivers, thereby complementing established facility sustainability and process oriented certifications. HOW DOES CEEDA COMPLEMENT OTHER CERTIFICATIONS? “ We are proud of the certification – it is useful to be able to tell customers that apart from the high availability, we have high efficiency: customers appreciate that is a continuous, on-going necessity. DAX SIMPSON Director, Data Center Infrastructure, KIO Networks
  • 6. 6 WWW.CEEDACERT.COM WHAT DOES CEEDA DELIVER? “This certification is a testament to our commitment to lead and achieve energy efficiency in our data centers and in our business.” RANGU SALGAME, Chief Executive Officer, Growth Ventures and Service Provider Group, TATA COMMUNICATIONS WHAT DOES CEEDA DELIVER?USER REPORTED BENEFITS Multiple opportunities for demonstrating market position, online, in print and in video Performance improvement and planning tools for optimizing and scheduling labor and CAPEX to reduce OPEX Remote impact assessment, with further improvement recommendations, one year after certification Recommendations and roadmap for performance improvement Authentication of energy efficiency performance metrics: PUE/CUE/WUE Assessment report of compliance and gap analysis against energy efficiency best practicesHarmonization of energy efficiency best practices across all disciplines of personnel, infrastructure and operations methodologies within single and multiple facilities Significant and on-going uplift of OPEX performance, sustained via a process of evaluation and feedback of the impact of improvement recommendations. Demonstration of the commitment to sustainability, energy efficiency and bottom line performance to government, shareholders, analysts and clients Global assessment, certification and benchmarking of estate performance DELIVERY BENEFITS
  • 7. WWW.CEEDACERT.COM 7 We are delighted to have attained this achievement - we take our corporate social responsibility very seriously and developing an energy efficient data center is part of this. To have achieved a CEEDA Gold standard is excellent. RICHARD HARRIS, CIO, ARM CEEDA certification is a valuable opportunity to confirm that our data center operations are consistent with our sustainability strategy. We are convinced that the competitiveness and reliability of our services is directly related to our ability to operate efficiently and environmentally. ANDRES CORDOVEZ FERRETO, CTO, AXTEL Through following some of the CEEDA elements, the reduction of energy usage has been a measurable factor - at the same time as computing load has been increasing, we’ve managed to deliver more for less. STEVE WATT, CIO, UNIVERSITY OF ST ANDREWS WHO CAN BENEFIT? CEEDA provides specific assessment and certification frameworks for colocation, enterprise and telco data centers, for both existing data centers and new builds. ENTERPRISE CEEDA Enterprise permits owner-operators of existing facilities to validate and certify their ongoing energy efficiency strategy. It helps owner-operators to develop frameworks for maximizing the performance of their existing infrastructure assets and put operational disciplines in place to maintain that performance. TELCO CEEDA Telco is adapted to the specific environmental and operational requirements of facilities which are dominated by telco equipment, but which retains the flexibility to deal with mixed-use environments. COLO CEEDA Colo enables colocation providers to demonstrate the implementation of energy efficiency best practice in the parts of the facility directly under their control, and leverage the findings of the CEEDA process to improve their operations. CEEDA Colo-Tenant provides a structure which helps major tenants of CEEDA certified colocation providers to optimize the operational performance of their IT infrastructure, applications and management. DESIGN-OPERATE CEEDA Design-Operate assesses the incorporation of the most advanced energy efficiency best practices at the design stage and also in the operating facility. By comparing sets of assessment data from each stage, builders and operators of new facilities are able to validate the integration of energy efficiency measures in the design, and then assess and certify the actual performance of the operational facility. The process is similar to other assessments, with a two year certification cycle from the point of operational assessment.
  • 8. PARTICIPANTS INCLUDE ©2016 Data Centre Dynamics Ltd., London About CEEDA. The Certified Energy Efficient Datacenter Award (CEEDA) is a global assessment and certification program designed to recognize the implementation of energy efficiency best practices in operating data centers. The framework is progressive in terms of sophistication of best practices applied – reflecting the complex and holistic nature of data center operations - and is based on specifications drawn from ASHRAE, Energy Star, ETSI, EUCoC and The Green Grid. The certification is awarded at three levels: Gold, Silver and Bronze, with a certification cycle of two years. In addition to providing a globally applicable benchmark for comparison and harmonization within and across organizations, CEEDA also provides a gap analysis and performance improvement map, helping maintain performance throughout the certification period. The CEEDA program is run by DatacenterDynamics and ratified by BCS, the Chartered Institute for IT. For more information on CEEDA please visit www.ceedacert.com or contact info@ceedacert.com