2. Who is Nichiha Fiber Cement?
(Pronounced‘Nee-chee-ha’)
A Brief Overview
• Nichiha Corporation, a subsidiary of Sumitomo Corporation founded in 1623, has
been a leading manufacturer of fiber cement building materials for more than 40
years. Known for their strength, durability and versatility of design, Nichiha expanded
its fiber cement offering to the United States in 1998.
• Today, Nichiha offers over (25) styles of fiber cement products for commercial and
residential applications. Products include:
> Brick and Stone Panel Systems which feature the patented clip fastening system.
> Full ½”thick Premium Shake Panels.
> Full ½”thick Smooth Lap Panels.
• Innovative features such as our patented clip fastening system for brick and stone panels to our exacting methods of
manufacturing at our ISO 9001 certified manufacturing facilities provide you with the confidence needed to sell products
that are visually unmatched in texture, beauty and quality.
1
Product Panel Size Sq. ft. Coverage per Panel
Brick and Stone Panels 18”x 6’ 9 sq. ft.
Shake Panels 9”x 8’ 5.17 sq. ft. exposed coverage
8¾”- ½”Lap Panel 8¾”x 10’ 5 sq. ft. exposed coverage
7”- ½”Lap Panel 7”x 10’ 4 sq. ft. exposed coverage
3. 2
What’s so unique about Nichiha Fiber Cement?
Brick and Stone Panel Wall Systems
• Patented Fastening System – Nichiha brick and stone panel
wall systems are a true revolution in the industry! We are the
only fiber cement manufacturer to offer a system in which the
panels are fastened to the sub-structure with a patented clip
system, saving time and labor.
• Installs Over Various Substrates – The patented clip system
allows for installation over substrates such as metal studs,
structural insulated panels, concrete masonry units as well as
wood frame construction.
• Resists Moisture Build-up – The unique construction of
Nichiha fiber cement panels and clip system allows for a ¼”
pocket of air between the panel and the substrate reducing
moisture build-up and minimizing moisture damage to the
substrate.
• Ship-lapped Construction – All brick and stone panels are ship-lapped on all (4) sides and encompass a gasket system
which allows for a tight fit and seamless appearance.
• Compatible with Vinyl Trim Accessories – Nichiha brick and stone panel wall systems are completely compatible with vinyl
trim accessories providing flexible design options and resulting in an overall user-friendly application.
Sierra Premium Shake and Smooth Panel Siding
• 60% Thicker than the competition – Nichiha Premium Sierra Shake panels are
½”thick - 60% thicker than other fiber cement panels - which results in a more
distinctive and aesthetically pleasing appearance.
• High Wind Resistance – ½”thick shake and lap panels withstand greater
than 150 mph sustainable winds – ASTM E330 and require no face nailing in
high wind regions thus reducing the chance for the panel splitting during
installation. The result is a tasteful, high-end appearance with no“nail pops”.
• Quick Installation and Less Breakage – Available in 8’lengths, Nichiha Sierra
Premium Shake panels allow for quicker installation and less cutting in addition
to less breakage due to ½”construction.
• Factory Primed and Sealed – All shake panels are factory primed and factory
sealed on all (6) sides.
Our Manufacturing Methods
• 80% Portland Cement and 20% Wood Fiber – All Nichiha products are
manufactured utilizing 80% Portland cement and 20% wood fiber. Other
manufacturers utilize 70% Portland cement and a 30%“pulp”fiber – this method
allows for an increase of the wicking of water which can result in de-lamination.
• Pressed and Autoclaved vs. Laminated or Layered – All Nichiha products are
“autoclaved”meaning that our products are stamped from (2) sides under
heated high pressure and then baked vs. other fiber cement products which
encompass a method of layering and lamination. Laminated products tend to
“de-laminate”when exposed to wicking water, particularly pulp based products..
4. 3
Potential Revenue and Profit Calculation
The following chart illustrates the potential revenue and profit that a dealer can experience through the sale of Nichiha Fiber
Cement products. The connect rate is a“hit rate”as a percentage of overall siding sales based on a“per square”sales figure.
The Dealer Advantage
• No Initial Inventory Commitment – PPW and Nichiha recognize that the determination of the correct inventory mix is a
difficult proposition without any sales history. PPW’s commitment to product inventory and the high percentage of jobs
that can be shipped in the form of direct truckloads provides the dealer with the freedom to sell the entire product line
without the burden of a large inventory position.
• Preferred Pricing Program – By investing in the Advantage Program, you are provided with pricing that affords you more
versatility on gross profit margins and in competitive bid situations.
• Local Project Opportunities – PPW employs product specialists whose main focus is geared towards the architect and
design build contractors in an effort to get Nichiha products specified into the job which in turn creates additional sales
opportunities for Advantage Dealers. This Team effort will ultimately produce a large amount of sales volume.
• Contractors Network – In an effort to support your sales efforts, we have designed a contractors training program aimed at
driving business through Advantage Dealers to their preferred contractors. The training program is comprehensive in that
it involves the Dealer from the start. Complete details under separate cover in the Contractors Network Program – please
contact PPW for details.
• Dealer Staff Training – The key to the success of the Advantage Program is proper training – ultimately, the comfort level
of the dealers sales staff with a new product is reflected in their sales performance. PPW and Nichiha firmly believe that a
sound training program is instrumental to the overall success of the program and we are prepared to provide your staff with
in depth training in an effort to guarantee a solid education in the Nichiha product line, sales techniques and installation
details. Your success is our success!
• Advertising and Co-op – PPW and Nichiha advertise both locally and nationally. As a commitment to your success,
Advantage Dealers have the option of being listed in advertising to your local market. If you have an interest in advertising
Nichiha on your own, PPW will provide a 1% co-op fund to support your efforts. In addition, we can provide you with all of
the marketing material and graphics that you need to make the campaign a success.
• AIA Presentation – Nichiha has invested in the production and management of an approved AIA presentation to provide
continuing education credits for architects. Representatives from Nichiha and PPW are authorized to present the AIA
program and are available to do so at any architect function. The program is also available online at www.aecdaily.com for
an architect’s convenience.
Product
Annual“per square”
Sales Volume of
Siding Products
Connect Rate
Dealer Sell Price/sq.
@ 25% GM
Dealer Revenue Dealer Profit
Newport Brick Panel 10,000 10% $473.00 $473,000 $118,250
Newport Brick Panel 10,000 15% $473.00 $709,500 $177,375
Newport Brick Panel 10,000 20% $473.00 $946,000 $236,500
Sandstone Panel 10,000 10% $569.00 $569,000 $142,250
Sandstone Panel 10,000 15% $569.00 $853,500 $213,375
Sandstone Panel 10,000 20% $569.00 $1,138,800 $284,500
Sierra Shake Panel 10,000 10% $197.00 $197,000 $49,250
Sierra Shake Panel 10,000 15% $197.00 $295,500 $73,875
Sierra Shake Panel 10,000 20% $197.00 $394,000 $98,500
Sierra Smooth 7”Lap 10,000 10% $156.00 $156,000 $39,000
Sierra Smooth 7”Lap 10,000 15% $156.00 $234,000 $58,500
Sierra Smooth 7”Lap 10,000 20% $156.00 $312,000 $78,000
5. The Value Proposition and Revenue Potential for the Dealer
The value proposition and revenue potential for dealers who sell Nichiha products is outstanding:
• Larger Gross Profit Dollars – The following are a few comparative examples of gross profit dollars per square for Nichiha
Newport Brick panel vs. vinyl siding products.
Nichiha Newport Brick Vinyl Lap Vinyl Shake
Dealer Sell Price (per sq.) $473.00 $120.00 $250.00
Dealer Cost $355.00 $90.00 $187.50
Gross Margin % 25% 25% 25%
Gross Profit $ $118.00 $30.00 $62.50
Type of
Structure
Total
Number
of squares
required
Nichiha Newport
Brick Panel @
$473/sq.
(Front only)
Vinyl Lap
Siding @
$120/sq
(3 sides)
Total Sell Price
using Nichiha on
Front and Vinyl
on 3 sides
Additional
Dealer Revenue
by“Getting the
4th Side”
Additional
Revenue in the
form of % gain
50,000 sq. ft.
Commercial
Building
120 $23,650 $8,400 $32,050 $23,650 281%
10,000 sq. ft.
Commercial
Building
40 $4,730 $3,600 $8,330 $4,730 131%
2,400 sq. ft.
Ranch Style
Home
20 $2,838 $1,920 $4,758 $2,838 147%
• Substantial Additional Revenue – Provides substantial additional revenue while at the same time maintaining (and not
cannibalizing) current SKU’s such as vinyl siding.
• A Less Costly Option to Masonry – An excellent option to conventional masonry and allows the dealer the opportunity to
provide their customers with a tasteful solution at a fraction of the cost.
• The Art of Up-selling – Allows the dealer and contractor the opportunity to“up-sell”the customer on other complimentary
products such as composite PVC trim, outdoor lighting, high end roofing products, etc.
• Simple Time and Labor Saving Installation – Installation can be accomplished utilizing standard siding crews…no need for
the dealer to find new customers. In addition, you save time and labor due to the square footage per panel.
• Winter Application – Unlike conventional masonry, Nichiha can be installed in cold weather environments eliminating the
need for portable heaters and plastic sheathing enclosures saving valuable time and labor.
If You Don’t Go for the 4th Side, You’ll Never Get the 4th Side!
• “Get the 4th Side” – Many siding jobs encompass masonry as an option on a portion of the job such as the facing of the
front side of the structure and this is where the dealer loses out. Nichiha brick and stone products provide an opportunity
for the dealer to capture that business and realize a greater percentage of the overall siding job, keeping that portion of the
job from going to the mason and brick yard.
The following (3) examples are based on a:
1) 50,000 sq. ft. commercial building, 1 story measuring 500’x 100’
2) 10,000 sq. ft. commercial building, 1 story measuring 100’x 100’
3) 2,400 sq. ft. ranch style home, 1 story measuring approx. 65’x 36’
4
6. www.parksite.com PPW-00013
Helping you build a better way.™
The Dealer Commitment
• Product Awareness – By becoming part of the Advantage Program you’re committing to the success of the product. Simply
said the easiest way to get on the road to success and be successful as an Advantage Dealer is to“talk up”the product and
then offering it as an option in every suitable situation. Market acceptance is a numbers game…the more customers that
become aware of a new, innovative product, the better opportunity you have to sell the product.
• Dealer Sales Staff Training
> A requirement of the Advantage Program is that all sales staff at each location receives product and installation training
by either a PPW Specialist and/or Nichiha representative.
> The training would involve a“hands on”build out of a display that will remain with the dealer once complete. The fact
that the sales staff will be personally involved in the construction of the display during the training session will surely
allow them the confidence they’ll need once they begin to interact with their customers in the sale of the product.
> The cost for this display is $400.00 A wall display is available for $200.00 in lieu of the stand-alone display and your sales
staff would participate in the construction of this display as well.
> Branch location training must commence within (45) days of acceptance of this program by the dealer.
• Contractor/ Installer Training – This is perhaps the most critical and important element of the Advantage Program. We
invite you to select (4) local contractors/installers per inside and outside sales representative at each branch location that
you feel would be well suited selling and installing Nichiha products to their customers and PPW and Nichiha will provide a
hands-on training session which will cover installation training, product knowledge and selling suggestions.
• Dealer Sales Rep Samples
> Demonstrating the realistic appearance and texture of Nichia panels is essential to selling large jobs. We have
developed complete carry board sample sets to help specifiers make sound decisions on product selection.
> As a requirement of the program, (1) set of Nichiha Presentation Display Folders must be purchased for each outside
sales representative at each branch location. The cost to you is $150.00/set. Included with the set of samples will be:
1) Product binder
2) Completed Job Photo Gallery – in print and on CD.
3) Ability to order cut samples
• Travel Days – Experience has proven that working together provides the best opportunities
and expresses to the prospect that we have committed the resources as a group in an effort
to support them. When we partner, we all benefit from each others strengths. Therefore, we
would request that each outside sales rep. at each branch location schedule a minimum of
two (2) travel days with your local PPW specialist or sales representative to make sales calls on
prospects that you feel would be a good fit for Nichiha within the first three (3) months.
We Saved the Best for Last!
The Nichiha Advantage Dealer Guaranteed Sale
• Simply put, if you the dealer see the value in the Nichiha Advantage Dealer Program and agree
to participate in full including dealer and installer training programs and after (1) year you have
not sold any product whatsoever, PPW will provide you with a full refund for the investments
you made in the:
1) Showroom Display
2) Nichiha Presentation Display Folders
Apex, NC
800.845.6160
Baltimore, MD
800.758.8898
Batavia, IL
800.338.3355
Huntsville, AL
800.399.3779
Louisville, OH
800.873.0997
Philadelphia, PA
215.223.1700
South Plainfield, NJ
800.631.5460
South Windsor, CT
800.243.2283
Syracuse, NY
800.962.2696
Tampa, FL
800.273.4076
