Company Analysis

1. KOENIGSEGG
Max Bartnitski (maxbart)

2. Problem: The perfect supercar doesn’t exist
Product:
AGERA ONE:1 REGERA

3. Persona
Billie Eilish
Carina Lima
Manny Khoshbin

4. History
1994: Christian starts Koenigsegg Automotive
1996: First Drive
1997: Success at Cannes Film Festival
2000: Paris Motor Show Debut
2002: Worlds Most Powerful Engine (GWR - 655 hp)
2004: Worlds Most Powerful Production Car (GWR - 806 hp)
2005: Worlds Fastest Car (GWR - 241 mph)
2007: Worlds first green supercar (CCXR)
2010: Agera wins Top Gear Hypercar of the Year
2014: One:1 first production car in history to feature 1:1
power:weight ratio (1360 hp:1360 kg)
2015: Regera released (electric hybrid)
2019: $170 million investment from NEVS
2020: Jesko begins production

5. Financial Info
1 6
14
29
3 7
18
5 7
25
3
80
125
0
20
40
60
80
100
120
140
KoenigseggCC
KoenigseggCC8S
KoenigseggCCR
KoenigseggCCX
KoenigseggTrevita
KoenigseggAgera
KoenigseggAgeraR
KoenigseggAgeraS
KoenigseggOne:1
KoenigseggAgeraRS
KoenigseggAgeraFinal
KoenigseggRegera
KoenigseggJesko
1996 2002-
2004
2004-
2006
2006-
2010
2009-
2010
2010-
2013
2011-
2014
2012-
2014
2014 2015-
2018
2016-
2018
2015-
present
2019-
present
Units Sold or In Production
Big growth in production in recent
models, Regera and Jesko
Regera
- Price: $1.9 million
- Revenue from Regera: $152 mil
Jesko
- Price: $2.8 million
- Revenue from Jesko: $350 mil
Combined Revenue: $452 million

6. Business Model
Design/Prototype Unveiling Secure Buyers Production

7. Leadership
CEO/Founder
Sales and Marketing Director:
Fredrik Wahrolén
Head of Design:
Sasha Selipanov
Cargine Engineering:
- Urban Carlson (CEO)
- Ingemar Broström
- Anders L. Höglund
- Johan Arbnor
Eker Group:
- Bård Eker
- Jörgen Oldenstedt
- Hans Wikman

8. Secret Sauce
Aerodynamics
Power
Transmission

9. What’s Hot
Koenigsegg Jesko

10. Competition
Venom F5
Venom GT
Zonda
Huarya

11. Prediction
• Koenigsegg will succeed because of:
• Its commitment to innovation
• Increased production
• Investment from NEVS for $170 million

12. References
• https://www.koenigsegg.com/koenigsegg-the-company/
• https://www.owler.com/company/koenigsegg
• https://en.wikipedia.org/wiki/Koenigsegg
• https://www.koenigsegg.com/koenigsegg-to-embark-on-
evolutionary-journey-for-future-growth/
• https://autocovm136idazmird.wordpress.com/2015/01/08/ownershi
p/
• https://www.topspeed.com/cars/car-news/the-koenigsegg-one-1-
has-some-seriously-advanced-active-aerodynamics-ar162793.html
• https://www.linkedin.com/company/cargine-engineering-ab/about/

13. Facts
• Jesko: $3 million, 125 sold-out within 5 days of its debut
• Number employees: 200
• Agera RS : 25 units