Datta Nadkarni Portfolio

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Portfolio of Global Marketing Initiatives -
Directed Marketing, Corporate strategy, Ventures & Alliances, Business Development & Advertising for global brands like FARMERS INSURANCE, PHILIPS ELECTRONICS, VISION-EXPRESS, LENSCRAFTERS AND COCA-COLA / PARLE BEVERAGES, COLGATE-PALMOLIVE in USA, Canada, India, Australia, UK, and Belgium.

Directed 12 new product launches (and P&L); Supervised 14 Adv. Agencies in 6 countries on multi-lingual and multi-cultural campaigns; Directed 64 Television and 22 radio ads, 300 print email and direct mail ads, and four 1 hour DRTV infomercials; Created strategy and launch of B2B and B2C websites, Employee portals, Agency dashboard and www.Farmers.com; Directed search engine marketing (SEM/ SEO), affiliate programs, online advertising, direct response infomercials, direct mail and email marketing; Supervised 64 member cross-functional team; “Media Spokesman” on 23 TV, print & radio interviews.
email: - dn9449@yahoo.com

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Datta Nadkarni Portfolio

  1. 1. Datta Nadkarni datta.nadkarni@gmail.com 408-621-1383 Directed Marketing of Global Brands – Consumer, Retail, Financial & Hi-techIntegrated Marketing Expertise – All channels - TV, Print, Radio, PR, Web, email, SEO, SEM, Sales Agency network, CRM, call-center, 800#, cross-promotion, Strategic Alliances Datta Nadkarni (408) 621-1383
  2. 2. Directed 12 product launches – USA, Canada, India, Australia, UK & Belgium;Supervised 14 Ad Agencies in 6 countries, 12 languages, with multi-cultural, multi-lingual campaigns Directed 64 TV, 22 radio, 300 print, email & direct mail ads, and 4 DRTV infomercials Datta Nadkarni (408) 621-1383
  3. 3. eCommerce + Strategic Alliances: “Build, Buy, Rent or Ally”Explored 200+ companies. Signed 35+ contracts. Patented “Operation Restore”. Build - “Content, Communications, Community, Commerce” Datta Nadkarni (408) 621-1383
  4. 4. Re-launched Pre-Paid Debit Card for “Un-Banked”” •“Segmenting, Targeting, Positioning” •Researched 10,000+ customer Database •Interviewed 200 customers, Identified key motivators •Created New TV Ad, email & Web CampaignDatta Nadkarni (408) 621-1383
  5. 5. Online Ads on partner pages Datta Nadkarni (408) 621-1383
  6. 6. PARTY GAMING PLC - $8 B IPO 2006 • TV programs to educate customers. Became a TV poker channel • Celebrity poker event, riverboat – winner to get $1 MILLION Tom Cruise + Nicole Kidman • The .net site for education, And the .com for transactionsDatta Nadkarni (408) 621-1383
  7. 7. As VP -Developed Farmers Insurance’s eBusiness + Web + TV Strategy – Launched Intranet, ExtraNet, 12 Community websites & www.FARMERS.COM Reviewed 200+ company alliances. Signed 35+ contracts. Got 800-FARMERS for CRM. “Gets you back where you belong” Advertising Campaign Launched - TV, Print, Radio, online, SEO, SEM, strategic alliances. Diversity initiatives. Datta Nadkarni (408) 621-1383
  8. 8. Directed B2B, B2C, Multi-lingual & English CommunicationsOnline, Print, TV, Radio, In-house publications, Diversity initiatives Datta Nadkarni (408) 621-1383
  9. 9. B2B – Developed Farmers agency locator, “Templatized” Ads for Yellow Pages, for 19,000 Agents in 41 states.Datta Nadkarni (408) 621-1383
  10. 10. As Director Biz Dev -Set up online distribution for WebTV and TiVo Div. Amazon, Ebay, Yahoo, ThirdAge, Aol, Grolier etc. No one Has ever Got a “Barter Deal” With ebay Datta Nadkarni (408) 621-1383
  11. 11. IT Outsourcing Cos- - Website Design - Email marketing - PRDatta Nadkarni (408) 621-1383
  12. 12. Digital Out Of Home - Media FaceBook – Social Shopping Datta Nadkarni (408) 621-1383
  13. 13. Retail Optical Superstore chain. 1200+ stores. US & Canada (TV, Print, Radio, Direct-Mail) “Featherwates”, “One Hour of Free”Datta Nadkarni (408) 621-1383
  14. 14. Lead startup to profitable rapid growth to 50 stores, $60 million sales in 3 years– in Australia, UK & Belgium Retail chain Profitable in 18 months ! Integrated marketing - TV, Print, Radio, Direct-mail. “Winning formula” wasPutting the Lab + Doctor + 5000 Frames + friendly salesman in mall-stores where consumers shopped during Retail hours. Datta Nadkarni (408) 621-1383
  15. 15. Launched New Cola Brand. Highest Market share Out performs Coke, even 20+ years later! Local “Celebrity” endorsements -(Movies + Cricket) “Think Global – Act Local” Tapped in to Indian passion for Movies & CricketDatta Nadkarni (408) 621-1383
  16. 16. Re-positioned Brand for Kids with “JungleBook” •New Logo & Packaging •Crown-cap collection Promotion •TV, Print, Cinema Theatres, Bill Boards, POSGained 8% share in 3 months!Despite competition outspending 5:1 Datta Nadkarni (408) 621-1383

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