Portfolio of Global Marketing Initiatives - Directed Marketing, Corporate strategy, Ventures & Alliances, Business Development & Advertising for global brands like FARMERS INSURANCE, PHILIPS ELECTRONICS, VISION-EXPRESS, LENSCRAFTERS AND COCA-COLA / PARLE BEVERAGES, COLGATE-PALMOLIVE in USA, Canada, India, Australia, UK, and Belgium. Directed 12 new product launches (and P&L); Supervised 14 Adv. Agencies in 6 countries on multi-lingual and multi-cultural campaigns; Directed 64 Television and 22 radio ads, 300 print email and direct mail ads, and four 1 hour DRTV infomercials; Created strategy and launch of B2B and B2C websites, Employee portals, Agency dashboard and www.Farmers.com; Directed search engine marketing (SEM/ SEO), affiliate programs, online advertising, direct response infomercials, direct mail and email marketing; Supervised 64 member cross-functional team; “Media Spokesman” on 23 TV, print & radio interviews. email: - dn9449@yahoo.com

1. Datta Nadkarni datta.nadkarni@gmail.com 408-621-1383
Directed Marketing of Global Brands – Consumer, Retail, Financial & Hi-tech
Integrated Marketing Expertise – All channels - TV, Print, Radio, PR, Web, email, SEO, SEM,
Sales Agency network, CRM, call-center, 800#, cross-promotion, Strategic Alliances
Datta Nadkarni (408) 621-1383

2. Directed 12 product launches – USA, Canada, India, Australia, UK & Belgium;
Supervised 14 Ad Agencies in 6 countries, 12 languages, with multi-cultural, multi-lingual campaigns
Directed 64 TV, 22 radio, 300 print, email & direct mail ads, and 4 DRTV infomercials
Datta Nadkarni (408) 621-1383

3. eCommerce + Strategic Alliances: “Build, Buy, Rent or Ally”
Explored 200+ companies. Signed 35+ contracts. Patented “Operation Restore”.
Build - “Content, Communications, Community, Commerce”
Datta Nadkarni (408) 621-1383

4. Re-launched Pre-Paid Debit Card for “Un-Banked””
•“Segmenting, Targeting, Positioning”
•Researched 10,000+ customer Database
•Interviewed 200 customers, Identified key motivators
•Created New TV Ad, email & Web Campaign
Datta Nadkarni (408) 621-1383

5. Online Ads on partner pages
Datta Nadkarni (408) 621-1383

6. PARTY GAMING PLC - $8 B IPO 2006
• TV programs to
educate customers.
Became a TV poker
channel
• Celebrity poker
event, riverboat –
winner to get $1
MILLION
Tom Cruise + Nicole
Kidman
• The .net site for
education,
And the .com for
transactions
Datta Nadkarni (408) 621-1383

7. As VP -Developed Farmers Insurance’s eBusiness + Web + TV Strategy –
Launched Intranet, ExtraNet, 12 Community websites & www.FARMERS.COM
Reviewed 200+ company alliances. Signed 35+ contracts. Got 800-FARMERS for CRM.
“Gets you back where you belong” Advertising Campaign
Launched - TV, Print, Radio, online, SEO, SEM, strategic alliances. Diversity initiatives.
Datta Nadkarni (408) 621-1383

8. Directed B2B, B2C, Multi-lingual & English Communications
Online, Print, TV, Radio, In-house publications, Diversity initiatives
Datta Nadkarni (408) 621-1383

9. B2B – Developed Farmers agency locator,
“Templatized” Ads for Yellow Pages, for
19,000 Agents in 41 states.
Datta Nadkarni (408) 621-1383

10. As Director Biz Dev -Set up online distribution for WebTV and TiVo Div.
Amazon, Ebay, Yahoo, ThirdAge, Aol, Grolier etc.
No one
Has ever
Got a
“Barter
Deal”
With
ebay
Datta Nadkarni (408) 621-1383

11. IT Outsourcing Cos-
- Website Design
- Email marketing
- PR
Datta Nadkarni (408) 621-1383

12. Digital Out Of Home - Media
FaceBook – Social Shopping
Datta Nadkarni (408) 621-1383

13. Retail Optical Superstore chain.
1200+ stores. US & Canada
(TV, Print, Radio, Direct-Mail)
“Featherwates”, “One Hour of Free”
Datta Nadkarni (408) 621-1383

14. Lead startup to profitable rapid growth to 50 stores,
$60 million sales in 3 years– in Australia, UK & Belgium
Retail chain Profitable in 18 months !
Integrated marketing - TV, Print, Radio, Direct-mail.
“Winning formula” was
Putting the Lab + Doctor + 5000 Frames
+ friendly salesman in mall-stores
where consumers shopped during
Retail hours.
Datta Nadkarni (408) 621-1383

15. Launched New Cola Brand. Highest Market share
Out performs Coke, even 20+ years later!
Local “Celebrity” endorsements -(Movies + Cricket)
“Think Global – Act Local”
Tapped in to Indian passion for Movies & Cricket
Datta Nadkarni (408) 621-1383

16. Re-positioned Brand for Kids with “JungleBook”
•New Logo & Packaging
•Crown-cap collection Promotion
•TV, Print, Cinema Theatres, Bill Boards, POS
Gained 8% share in 3 months!
Despite competition outspending 5:1
Datta Nadkarni (408) 621-1383