You may find many articles about analyzing and visualizing data the best way. Unfortunately, there aren't generic guidelines for the steps you need to take to get to the point you have reliable data and metrics representing the needs of your business and stakeholders. There are many traps in this journey. Good-looking but not really actionable metrics, unclear ownership, and unscalable and expensive tooling are just a few among your enemies. Tamas will help you build the proper infrastructure, and choose the best metrics to deliver the best experience to the users of your software.

1. The Challenges of
Product Analytics

2. The Most Intuitive
and Precise
Illustration
Software in the
Galaxy.
VECTORNATOR

3. Who Is a
Data Analyst?

4. Analyzing?
Dashboards?
Extract Trasform Load?
Data Modelling?
What Does
An Analyst Do?

5. Consults.
Enables.
Shares.
What Does
An Analyst Do?

6. Data + Context →
Insights →
Shared Knowledge
We Are the
Anti-Secret
Agency

7. Which Data?

8. What Is
The Context?

9. Learn from your
colleagues in UX,
Research, or Design.
Survey your users.
Empathy Towards
Your Users

11. What is the purpose?
Deadline?
Form a team.
Save a couple of
iterations.
Empathy Towards
Your Stakeholders

12. Which Data?

13. If you have it all, you
have the most current
one.
Which Data?

14. •
•
•
Storage is cheap.
ELT over ETL.
Warehouse instead
of Data Lake.
Which Data?

15. Don't summarize figures.
Study them, and form
your hypotheses.
Data != Analysis

16. What Insight?

17. The challenge is the
form. Use a medium
that is consumed.
If It's Not Shared
It's Not Done

18. Craft your story. People
don't remember the
figures.
They remember stories
and the emotions these
stories arouse.
If It's
Not Remembered
It's Not Done

19. An investment that
yields a lot in a short
time.
Educate
Your Audience

20. Which Tools?

21. Don't do tooling for the
shake of tooling.
Do it for the shake of
accuracy or efficiency.
Tooling Is
Not The Goal

22. Don't develop what you
can buy as a service.
Don't host what you
can buy as a service.
There Are Many
Options

23. Which Team?

24. You can manage the
expectations towards
your team.
Understand Your
Competencies

25. Understand the skills
and resources you will
miss in a year.
Hire when your
stakeholders hire.
Understand the
Skills You Miss

26. We do mistakes.
In a complex
environment, we don't
even recognize the
consequences.
Never
Underestimate
Your Team's
Capabilities in
Breaking Things

27. vectornator.io