The document outlines a 5-step process for developing a marketing strategy: 1) describe your unique selling proposition, 2) define your target market, 3) write down product/service benefits, 4) describe product/service positioning, and 5) define marketing methods like advertising, internet marketing, or public relations. It recommends having a unique selling proposition, developing a marketing budget, and revisiting the plan quarterly to ensure goals are being met.

1. How To Develop a
Marketing Strategy
in 5 Easy Steps
BRANDING, DESIGN & MARKETING

2. BRANDING, DESIGN & MARKETING
The benefits of a planned marketing
strategy are numerous. Business
owners often rely solely on their
intuition to make business decisions.

3. BRANDING, DESIGN & MARKETINGBRANDING, DESIGN & MARKETING
While this informal knowledge is
important in the decision making
process, it may not provide you
with all the facts you need to
achieve marketing results.

4. BRANDING, DESIGN & MARKETING
A marketing strategy will help
you in defining business goals
and develop activities to
achieve them.

5. BRANDING, DESIGN & MARKETING
Here's How:

6. BRANDING, DESIGN & MARKETING
Describe your company's unique
selling proposition (USP).
1

7. BRANDING, DESIGN & MARKETING
Define your target market.
2

8. BRANDING, DESIGN & MARKETING
Write down the benefits of your
products or services.
3

9. BRANDING, DESIGN & MARKETING
Describe how you will position
your products or services.
4

10. BRANDING, DESIGN & MARKETING
Define your marketing methods.
Will you advertise, use Internet
marketing, direct marketing, or
public relations?
5

11. BRANDING, DESIGN & MARKETING
Our Top Tips:

12. BRANDING, DESIGN & MARKETING
Your Unique Selling Proposition
sets you out from the rest,
don't try to develop a marketing
plan without one.
1

13. BRANDING, DESIGN & MARKETING
It's important that you have a
budget developed for your
marketing plan. Marketing is an
investment.
2

14. BRANDING, DESIGN & MARKETING
Revisit your marketing plan at
least once every quarter.
Are you on target?
Do you need to revise it?
3

15. BRANDING, DESIGN & MARKETING
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