Council of Science Editors 2011 Mobile Technology May 2 2011


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Going Mobile:
A Guide to Developing Great Apps for Scholarly Publishing

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  • If we look at it from the perspective of the consumer of STM product – meaning the researcher is at the same time consumer and producerAs an author of journal articles, books etc. Member of a society, employee of a academic institution which is licensing journals etc.Of course this is not news to us but just vizualize again that start and endpoint is always the expert / reseacher / user Are the products and services organized in the way to reflect this or taking advantage of the invovlement of the potential user /expert author?The answer is no – it is not organized today focusing on expertBy looking at the articles books etc. From the author perspective, it also becomes obvious that the STM products are not only articles but that by aggregating the information on the expert level gives the publisher a very powerful product- not only being able to offer knowledge in bits in pieces - but being able to provide insights - who is the best collaborator / expert for a specific question taking into account not single articles but the comprehensive work of an expert - allow the analysis of networks based on data items like co-authorship - provide institutions insights about their available knwoledge by aggregating the profiles of all users belonging to one institution
  • Council of Science Editors 2011 Mobile Technology May 2 2011

    1. 1. Going Mobile:A Guide to Developing Great Apps for Scholarly PublishingMay 2, 2011 Darrell W. Gunter Chief Commercial Officer
    2. 2. 2 Our Agenda For Today• Primer / some questions• Gartner’s Predictions for 2012• Global Mobile Stats• Smart Phone Stats• What Does It All Mean?• Conclusions! Darrell W. Gunter Chief Commercial Officer
    3. 3. 3 Some Key Questions?• How many of you have a smart phone device?• How many of you in the audience have an iPad or similar device?• How many of you have a mobile application in place now?• How many of you will have a mobile application for next year? Darrell W. Gunter Chief Commercial Officer
    4. 4. The STM Consumer Consumer & reader Peer reviewer Author of a Participant & book speaker at conferencesAuthor of Taking journal advantage of articles continuous education Member of a STM Receiving Member of an society research editorial board funding Darrell W. Gunter Chief Commercial Officer
    5. 5. The Holy Grail!Get the author to the PDF ASAP! Darrell W. Gunter Chief Commercial Officer
    6. 6. Gartner Identifies Top 10 Mobile Applications for 2012#1 Money Transfer#2 Location-Based Services#3 Mobile Search#4 Mobile Browsing#5 Mobile Health Monitoring#6 Mobile Payment#7 Near Field Communication Services#8 Mobile Advertising#9 Mobile Instant Messaging#10 Mobile MusicSource: Gartner Darrell W. Gunter Chief Commercial Officer
    7. 7. 7 Key 2011 Global Mobile Stats• 6,915,782,324 World Population• 5.3 Billion Mobile Subscriptions – 747.4 MM China – 525.2 MM India – 292.8 MM USA• 1,388.2 Billion up 18.5% Global Shipments of mobile devices• 302.6 MM up 74.4% Smart PhonesSource: mobiThinking Darrell W. Gunter Chief Commercial Officer
    8. 8. 8 Key 2011 Global Mobile Stats• Both Gartner and IDC both agree that the Android Operating System will represent approximately 38% of the projected approximate 450 million unit sales• Almost 1 in 5 mobile users have access to fast mobile services (3G or better)• US has overtaken Western Europe in unlimited data planSource: mobiThinking Darrell W. Gunter Chief Commercial Officer
    9. 9. 9 Mobile Behavior In US, Europe & JapanMobile behavior in United States, EU5 (UK, Germany, France, Spain and Italy) and Japan – October, November, December 2010Percent of total mobile audience (Age 13+) United States Europe JapanUsed connected media(browser, app or download) 46.7% 41.1% 76.8%Used browser 36.4% 28.8% 55.4%Used application 34.4% 28.0% 53.3%Used messagingSent text message 68.0% 82.7% 41.6%Instant messaging 17.2% 14.2% 3.6%Email 30.5% 22.2% 57.1%Accessed entertainment/social mediaTook photos 52.4% 57.5% 62.9%Social networking or blog 24.7% 18.0% 19.3%Played games 23.2% 25.3% 16.3%Recorded video 20.2% 26.1% 15.8%Listened to music 15.7% 25.0% 12.9%Watched TV and/or video 5.6% 5.7% 22.8%Accessed financial servicesBank accounts 11.4% 8.0% 7.0%Financial news or stock quotes 10.2% 8.0% 16.5%Accessed news, sports, weather, search, retail, travel, referenceNews and information 39.5% 32.2% 57.6%Weather reports 25.2% 16.4% 34.7%Search 21.4% 14.9% 31.5%Maps 17.8% 13.0% 17.1%Sports news 15.8% 12.0% 18.2%Restaurant info 10.0% 6.5% 9.7%Traffic reports 8.4% 7.4% 14.0%Classifieds 7.3% 4.8% 3.6%Retail site 6.5% 5.2% 8.5%Travel service 4.4% 4.6% 2.9%Source: comScore MobiLens (Feb 2011) via: mobiThinking Darrell W. Gunter Chief Commercial Officer
    10. 10. 10 Mobile Apps StatsChange in price of a download app over 12 months, 2010 according to DistimoApp store Apple Blackberry Ovi (Nokia) Android# of apps 300K 18K 130K 25KPrice change All apps -12 -24 +1 -29 Top 100 apps -19 -24 -9 -61Source: The Distimo report (January 2011) via: mobiThinking Darrell W. Gunter Chief Commercial Officer
    11. 11. 11 Smart Phone Stats• Nielsen report that 31% of US mobile phone owners have a smartphone as of December 2010, and expect smartphones to become the majority by the end of 2011. eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015.• According to figures for 2010 released by Gartner, smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. Thats 72.1% more smartphone sales than in 2009.• The same company expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011, and become the highest-selling consumer electronic device category.• For Q4 2010, the IDC Worldwide Quarterly Mobile Phone Tracker puts smartphone sales at 100.9 million, up some 87% over Q4 2009. They report total smartphone sales for 2010 as 302.6 million, up around 74% on 2009.• The Coda Research Consultancy predict global smartphone sales of some 2.5 billion over the 2010- 2015 period, and also suggest that mobile Internet use via smartphones will increase 50 fold by the end of that period.• Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.• Gartner expect over 500 million smartphones to sell in 2012. Darrell W. Gunter Chief Commercial Officer
    12. 12. 12 What Does It All Mean?• To be relevant, you must have a mobile strategy• Mobile is another driver to your PDFs!• Be agile, consider HTML 5• Choose wisely Darrell W. Gunter Chief Commercial Officer
    13. 13. Conclusions• Mobile technology is not going away• Find a vendor and get started right away• Don’t be ashamed to copy the best practices of others• Assign a champion to the project• Establish a performance dashboard to measure your success (progress). Darrell W. Gunter Chief Commercial Officer