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EMD Summit Nov11 Brussels
- 1. Paper is a VIP medium Click to edit Master title style Xeikon Anwendertreffen 2012
- 2. Communicating Not Just Printing 2
- 3. The document value chain NEED DATA DESIGN PRINT MAIL ANALYSIS •Marketing •Data analysed •Format decided •Data merged •Sorted •Results analysed need •Segmented •Content devised •Printed •Despatched •Success? identified •Extracted •Designed •Finished •Mailed •Repeat? The Importance Factor
- 4. The strength of one channel is the weakness of the other 4
- 5. Speed Of Communication vs 5
- 6. Speed Of Communication • Audience -> Message -> Medium • Value Adding Information • Example: Achmea pension fund 6
- 7. Interactivity 7
- 8. Crossmedia possibilities • pURL’s, QR’s, augmented reality • Integrated media campaigns are in the spotlight Andy you’re going to love the new Audi A3 Dear Mr. Other The new Audi A3 is more contemporary and more distinctive than ever. Sharper contours catch the eye and enhance road presence. Inside, the Audi A3 breaks the rule that says only large cars can be luxury cars. Andy, visit your personal website at: www.MYaudiA3.co.uk/Andy.Other Link 1 Link 2 Link 3 8
- 9. Privacy time with the customer vs 9
- 10. Privacy time with the customer Maximize ROI • Get result! Make sure it’s relevant ! Get relevant! Get personal! 10
- 11. OLD VERSION: NEW VERSION: Preprint+inprint Single-pass printing, dynamic Automatic corporate & product branding Clear, personalised contact information that improves Flexibility in printing customer retention options for targeted messages 11
- 12. Paper is always ON vs 12
- 13. Paper is always ON • Easy accessible • No display tools needed • Flexible • Make sure the print looks nice ! 13
- 14. Value A pealing Relevant I nteractive - ABLE 14
- 15. Product positioning grid: quality vs productivity orientatio Photobooks Direct Marketing To develop in digital High Brochures Transpromo Bookcovers Direct Mail Direct Mail Medium Manuals Transpromo Transpromo Brochures Textbooks Textbooks short run paper back books Transactional reprints Transactional Transactional B&W Low Direct Mail Books B&W Datasheets Cut sheet oriented Roll fed oriented 15
- 16. Communicating ClickNot Just Printingstyle to edit Master title Thank you
Editor's Notes
- In document printing the printing part itself becomes less and less relevant. It’s all about creating communication, adding services to the value chain, increasing value off these services. That’s why our customers in this business are not just printing, but are communicating.
- In document printing the printing part itself becomes less and less relevant. It’s all about creating communication, adding services to the value chain, increasing value off these services. That’s why our customers in this business are not just printing, but are communicating.
- This is a typical example of industry driven transpromo where in this case the customer of our customer: Alpha Bank allows for advertisements on the blank areas of the account overviews. This is an overview of a bonusplan for credit card owners (Amex and Visa) in Greece.
- Xeikon is balanced between 2 worlds: the high quality lower volume, cut sheet world and the low quality high volume, roll-fed world. We see that the Xeikon machines bring the optimal mix between both: speed and quality. Typical growing applications that support our unique positining here are direct marketing, transactional & transpromo and bookprinting